Marketing Insights | Distl

Rob Sharif and Cam Dobie from the Distl SEO team talking through a website on a laptop with a colleague in the Distl studio

ChatGPT’s new Business Hub shows how often it mentions your business

ChatGPT's Business Hub shows how often ChatGPT mentions your business and how many people click through. What it shows, what it hides and who can claim it.

Jakeb Munn Nov 11, 2026

GEOMarketingSEO

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Google Ads Distl Zac and Cassidy looking at performance metrics

Why Google Ads feels like a three-way fight now (you, your competitors and Google)

Cassidy Abercrombie Nov 10, 2026

MarketingPPC

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Rob Sharif, Distl's technical SEO lead, working at his desk in the Distl studio

Rankings look wonky? Your SEO reporting doesn’t have to go in the bin

Rob Sharif Nov 06, 2026

MarketingSEO

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Jack Headford presenting to the Distl team in the studio

Google isn’t pulling back on AI, it just needs someone to pay for it

Jack Headford Nov 02, 2026

GEOMarketingPPCSEO

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Two members of the Distl team talking over a laptop in a meeting booth at the Distl office

You can’t outprompt your competitors: information gain and AI search

Jack Headford Oct 31, 2026

GEOBrandingMarketing

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Ryan Wilson from Distl working at his desk

SEO cost in Australia: what small, medium and large budgets should buy you

Ryan Wilson Oct 30, 2026

MarketingSEO

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Zac Fitzpatrick from Distl working at his desk

Google Ads for small businesses that only get a handful of enquiries a month

Zac Fitzpatrick Oct 24, 2026

MarketingPPC

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Four members of the Distl team in a strategy workshop around the boardroom table

Black Friday marketing: if your sale never ends, it’s just your price

Jack Headford Oct 17, 2026

BrandingMarketing

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Two members of the Distl SEO team working at their desks in the Distl studio

EEAT needs another T: True

Rob Sharif Oct 16, 2026

GEOMarketingSEO

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Two Distl team members reviewing results on a monitor together in the Perth office

Google Ads Smart Bidding Now Hits Your Target, So Your Target Had Better Be Right

Zac Fitzpatrick Oct 15, 2026

MarketingPPC

Read more about Google Ads Smart Bidding Now Hits Your Target, So Your Target Had Better Be Right

Woman listening and smiling during a one-on-one conversation in a meeting booth

Your Customer Persona Is The Wrong Document. Ring Your Last Five Customers Instead.

Kate Wright Oct 08, 2026

BrandingMarketing

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Distl marketing lead reviewing website analytics on a monitor at his desk

We checked which of our pages AI cites and why they were chosen

Ryan Wilson Oct 08, 2026

GEOSEO

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Zac Fitzpatrick, Distl's PPC lead, at his desk in the Perth office

Your Google Ads are getting clicks but no enquiries. That might be normal.

Zac Fitzpatrick Oct 04, 2026

MarketingPPC

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What a WA Challenger Brand Can Learn From How Budget Direct Took On the Big Two

Jack Headford Oct 03, 2026

BrandingMarketing

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Distl director talking through a plan on his laptop with a colleague across the table

AI has big fat blind spots.

Jack Headford Oct 02, 2026

MarketingPPC

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A distl SEO specialist reviewing a strategy for a client

Google Shopping Feed Optimisation Is Now An SEO Job Too

Rob Sharif Sep 15, 2026

GEOMarketingPPCSEO

Read more about Google Shopping Feed Optimisation Is Now An SEO Job Too

Marketing experts smiling while holding laptops. Sitting on a blue couch in a well lit office with industrial flooring and windows showing outside trees

Your Location Pages Are Named In Google’s Spam Policy

Cam Dobie Sep 11, 2026

MarketingSEO

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Overhead view of a team working on laptops around a table with coffees, phones and headphones

What Organic Social Media Costs You, And When Paid Does The Job Better

Ryan Wilson Sep 08, 2026

MarketingSocial

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Becca Humphrey, Paid Media Service Lead at Distl, reviewing campaign performance at her desk

The Facebook Ads Learning Phase Is A Budget Threshold

Becca Humphrey Sep 08, 2026

MarketingSocial

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rob sharif technical seo lead at the seo desk

Can You Pay to Be Included in AI Answers?

Cam Dobie Sep 02, 2026

GEOMarketingSEO

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Rob Sharif, Cam Dobie and a colleague working through a website on laptops at a shared desk

What We Learnt After Running ChatGPT Ads for a Month

Zac Fitzpatrick Aug 06, 2026

GEOMarketingPPCSEO

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Distl team in a strategy catch-up around a meeting table, with a Perth's SEO Specialists slide on screen

We went looking for AI traffic across 100+ of our websites. Most was invisible, but converting better than anything else.

Jack Headford Aug 03, 2026

GEOWebMarketingSEO

Read more about We went looking for AI traffic across 100+ of our websites. Most was invisible, but converting better than anything else.

Tom Porter, Distl studio lead, reviewing a client website on a monitor at a standing desk

AI is sending you your best-converting visitors. Is your website built to catch them?

Tom Porter Aug 03, 2026

GEOWebMarketing

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A perth digital marketing team consisting of an account manager and two SEO specialists reviewing results.

How You Can Turn the Search Console AI Performance Report Into Customers

Rob Sharif Jul 30, 2026

GEOMarketingSEO

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Ryan WIlson, digital marketing lead, reviewing the results of a client campaign.

When Two of Your Own Pages Compete: How We Fixed Keyword Cannibalisation for Gesha Coffee Co

Ryan Wilson Jul 29, 2026

GEOMarketingSEO

Read more about When Two of Your Own Pages Compete: How We Fixed Keyword Cannibalisation for Gesha Coffee Co

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