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Generative Engine Optimisation & AI SEO Agency Perth

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is an emerging strategy aimed at enhancing the visibility of your content within AI-driven search platforms, such as ChatGPT, Perplexity, and Google’s Gemini.

Unlike traditional Search Engine Optimisation (SEO), which focuses on improving rankings in search engine results pages, GEO concentrates on ensuring that AI systems reference and incorporate your content into their generated responses.

According to a recent Salesforce survey, 49% of the Australian population surveyed are currently using generative AI, so it’s not something your business can afford to overlook.

1stChatGPTI need a house and land package in Perth

1stChatGPTWho is the best SEO agency in Perth?

1stChatGPTWhat is the best gokart track in perth?

1stChatGPTI need a LED sign for my business in Perth

Why choose Distl for GEO?

Stay Ahead of The Curve

Choose Distl for GEO services to ensure your brand stays ahead in the dynamic AI search landscape. We test what AI tools say about you every month and change the plan when they change. Our proactive approach means we’re constantly adapting and innovating, ensuring your content is not just visible, but influential in the evolving world of generative AI.

a google ads specialist on a client call

director Dave Metcalf in meeting with prospective SEO client

Distl’s goal with Generative Engine Optimisation (GEO) is simple: to ensure your brand is visible and influential in the rapidly evolving AI-driven search landscape. We achieve this by:

Making your content AI-ready: We structure your information so AI platforms like ChatGPT and Gemini understand and use it.
Building your brand as an AI authority: We create high-quality, credible content that AI recognises and references.
Maximising your visibility in AI responses: We go beyond traditional SEO to get your brand directly featured in AI-generated answers.
Providing a strategy that merges SEO and GEO: We provide a holistic approach to ensure your brand is visible to both AI and human users.
Continuously monitoring and adapting: We track how AI uses your content and refine our strategies for optimal performance.

Still unsure why you need Generative Engine Optimisation suite of services?

Think of it this way:

Traditional SEO gets you ranked in a list of 10 blue links. GEO gets you quoted, or cited, in the conversation itself, when someone asks ChatGPT ‘Who are the best digital marketing agencies in Perth?’ or searches in Google’s AI Mode for ‘how to improve my website conversion rate.’

Your brand and expertise become part of the answer.

It’s the difference between being listed in a directory and being personally recommended by a trusted advisor. And with ChatGPT now reaching 1.2 billion people a week and AI Overviews active for over 1.5 billion Google users, that conversation is happening whether you’re part of it or not.

Let’s get you ranking in AI Search.

Distl has no lock-in contracts and no hidden costs. As an agency, we are truly passionate about the work we do.

Claim Your AI Audit

REVOLUTIONISING THE Generative Engine Optimisation EXPERIENCE

Our GEO services include three components

As search behaviour evolves beyond traditional search engines, Generative Engine Optimisation ensures your business maintains visibility across Google, AI-powered platforms like ChatGPT and Perplexity, and user-generated content channels where customers now discover businesses.

Foundation

Traditional SEO

SEO

It all begins here. The baseline requirement for all search visibility. We implement comprehensive technical optimisation, content strategy, and link building that forms the foundation for ranking across all platforms. Strong SEO fundamentals remain essential. Traditional ranking factors still heavily influence how AI platforms select and cite content. Without solid SEO, AI visibility becomes significantly harder to achieve.

Enhancement

AI SEO

Optimisation specifically for AI-powered tools like ChatGPT, Perplexity, Google AI Overviews, and Gemini. We enhance content to increase citation-worthiness through credible statistics, expert positioning, and structured authority signals. AI platforms tend to favour sources with strong domain authority and comprehensive topical coverage. This ensures your brand appears when users ask AI platforms questions in your industry, positioning you as a referenced authority in AI-generated responses.

Expansion

Social Media SEO

Optimisation targeting user-generated platforms that AI systems frequently cite as sources. Social media platforms are often referenced, particularly for brand reputation, product reviews, and industry commentary. We optimise your presence on these high-value platforms through strategic keyword implementation, authentic engagement, and authority-building content. This positions your brand for citation by AI platforms while simultaneously improving discoverability within each platform’s native search, capturing users across multiple discovery channels.

Social Media SEO

Hear it from our clients

5/5Based on 72 reviews

Distl has managed our SEO, Google Ads and website for the past few years, and...they've been a valuable partner throughout. Their team is responsive, knowledgeable and transparent, and they continually bring forward ideas to improve performance and outcomes. We have no hesitation in recommending Distl to other businesses.

Our website used to be a long list of services without much detail behind them....Over the past year Distl have rebuilt the key pages, including concrete restoration and the new industrial page, so people can see the kind of commercial and industrial work we do. The Google Ads run alongside it and bring in enquiries for the jobs that suit us, and the team checks with us before changing anything that matters. Having both handled by the one Perth agency means the ads send people to the same pages the SEO is building up. Very happy with how it's going.

We recently partnered with Distl, and it has been an excellent experience so far!
.../> They were incredibly helpful throughout our website launch, taking initiative and working closely with our web developers to ensure everything went smoothly. The team is also highly communicative, proactive and always happy to share detailed recommendations and work collaboratively with us to achieve the results we’re looking for.

We’re really excited about the future of our partnership and look forward to continuing to work together.

A special shout-out to our Account Manager, Jack, for all his excellent work, support and guidance.😊

Our dental clinic has been working with Distl for a few years now! We find...there service has benefitted our business tremendously. The team have always been great. Would recommend.

Scotford Fennessy has been working with Distl for several years now, and the SEO results...have been consistently impressive. We rank strongly for key mining recruitment terms we set out to own, and the team is proactive in ensuring we maintain those positions.

We’ve also had a great experience with Jack, who manages our account across both SEO and Meta Ads. He consistently delivers high-converting campaigns and communicates clearly and effectively throughout every stage of the process.

Working with Tom and the team at Distl has been an entirely painless and easy...process. From start to finish, they have kept me updated and on track with any items required from my side. Targets were all met on time, and the quality of work is fantastic. Tom was able to answer all my (many) questions, and work with me for the vision of my website.

I've worked with Distl for going on 2 years now - Distl completed our Rebrand...at Rick Hart Outlet and were delightful, easy and professional to deal with from the very start. We're over the moon with the work they've provided, and would recommend them to anyone that's in the market for a new agency!

We have worked with Distl for many years and found them to be very professional...and on trend. We recently created a new website alongside our existing website and worked with Sarah from Distl. Sarah was fantastic to work with, very understanding of our needs and very efficient with the project. I would highly recommend Distl for your branding and website requirements.

The team at Distl delivered a fresh new look to our website to reflect our...new branding and changes in our service offerings. It was a very collaborative approach between the Distl design experts and our specific industry knowledge and requirements.

Love working with the Distl team. Super knowledgeable, easy to work with and results driven....Highly recommend!

Generative Engine Optimisation services

Our AI Search Processes.

Brand Sentiment Analysis

An honest representation of how your brand and services are perceived online using. Depending on the client, we’ll look at over 120 factors that can impact your brand’s sentiment in AI Search platforms; opening up a range of strategies to consider, and prioritised by impact.

AI Content Optimisation Strategy

How We Identify Your Opportunities in AI Mode and AI Overviews

Our Tailored GEO Blueprint uses our growing SEO expertise to create a customised plan that enhances your content’s visibility on AI-driven platforms, ensuring AI systems recognise and prioritise your material, thereby positioning you at the forefront of the digital landscape. To succeed in GEO, businesses must blend traditional SEO strategies with specific adjustments tailored for AI driven platforms.

Structured Data

We Cover Everything

Enhance your content’s visibility with our Structured Data Implementation. We add valuable context to your content, helping AI models interpret and reference it accurately for improved digital visibility, boosting your digital presence.

High-Quality, Authoritative Content

We can implement high-quality, well-researched content that showcases your expertise. By incorporating credible sources and citations, we can establish your brand as an authority in your industry, ensuring AI systems recognise and reference your material.

Digital PR & Brand Mention Strategy

AI platforms determine brand authority by analysing how you’re discussed across the web, from news articles and industry publications to reviews and third-party mentions. We implement targeted digital PR campaigns and create shareable resources to build credible brand mentions across authoritative sites, increasing your visibility in AI-generated responses.

Structure Content for AI Consumption

We will organise your content with clear headings, concise paragraphs, and bullet points, incorporating relevant statistics and citations where suitable. This structure ensures AI systems can easily understand and reference your material, maximising visibility.

Monitoring of AI References to Your Content

We track how AI platforms reference your brand two ways. The platforms’ own numbers, where they exist: ChatGPT’s Business Hub, Google Search Console’s AI report and Bing’s AI Performance report. And our own testing of the questions your customers ask, which shows who gets named instead and why. The first tells us how often you show up. The second tells us what to fix.

Multi-Platform Content Optimisation

AI platforms surface social media content to strengthen its response validity, making these channels critical for visibility. Your social media presence is optimised for both AI citation and platform-native discovery, capturing users who validate AI answers or bypass traditional search entirely.

Dedicated AI Search platform audits Optimising your brand for the Answer Engine Era.

Our AI Search Audits.

Traditional SEO is about keywords and clicks. The next era of SEO involves, among other titles, Answer Engine Optimisation (AEO), which is about entities and facts.

AI models like ChatGPT, Gemini, and Perplexity do not just “match” search queries; they synthesise answers based on trust, consensus, and digital reputation. If your brand isn’t firmly established in the Knowledge Graph, you aren’t just ranking lower: you are invisible.

We perform five distinct audits to bridge the gap between your current web presence and the requirements of AI Search. These audits ensure your brand is technically accessible to AI agents, factually established, and socially validated.

Tools & Technologies

Each month we compare your visibility, citations and sentiment across the major AI platforms using tools including Ahrefs, Semrush and SE Ranking, alongside the first-party data the platforms now share, like ChatGPT’s Business Hub and Google Search Console’s AI report.

This is just the start.

Speak with our team to learn more.

Speak with an AI Search professional

This initial audit is part of a much larger process that reveals four critical opportunity types:

Negative or missing mentions where competitors appear, but you don’t
Inaccurate information about your products, services, or expertise
Missed high-intent queries where AI should recommend you but doesn’t
Sentiment gaps where your brand perception doesn’t match reality
Technical gaps that could hinder your chances of being surfaced

Each finding gets prioritised by business impact (low, medium, high) and becomes part of your GEO roadmap.

AI Search Interview

What does the AI actually think of you?

Before we optimise, we must establish a baseline. We treat the major AI models (ChatGPT, Claude, Gemini, Perplexity) as interview subjects, interrogating them to see how they perceive your brand right now.

The Interrogation: We run a series of branded and non-branded prompts to document exactly what the models “know” about you.
Hallucination Check: We identify “confident falsehoods”, instances where the AI invents incorrect pricing, services, or locations so we can correct the record.
Gap Analysis: We compare your brand’s AI visibility against your top three competitors to see who the AI recommends first and why.
The Why Ladder: We don’t stop at one question. We ask each model why it picked who it picked, why that matters to someone choosing, what proof it would want to see and what would rule a business out. The answers show what AI ranks your industry on, and from there we work with you on how you want your brand known and which services to push.
Benchmarking: We set your business up with a “Perception Dashboard” that tracks how AI tools describe your brand month to month, with ChatGPT’s own mention and click numbers added where you can claim your profile.

E-E-A-T Audit

Cementing your Entity in the Knowledge Graph.

Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are the primary filters AI uses to determine if a source is “safe” to cite. This audit ensures your website provides the ground-truth data AI needs to trust you.

Entity Definition: We validate your “About,” “History,” and “Leadership” pages to ensure they clearly define who you are to the Knowledge Graph, preventing identity confusion.
Semantic Understanding: We audit your product taxonomies and glossaries to ensure AI understands the context of your offering, not just the keywords.
Operational Transparency: We review trust signals; privacy policies, editorial guidelines, and contact info that AI looks for to verify you are a legitimate business.
The “Human” Moat: We identify opportunities to showcase founder stories and employee expertise, unique human perspectives that AI cannot synthesise on its own.

Brand Sentiment Audit

Influencing the Consensus

When a user asks an AI, “Is this brand good?”, the model doesn’t look at your website, it scans the rest of the web for consensus. If the “wisdom of the crowd” ignores you, so will the AI.

Review Ecosystem: We analyse your presence across third-party review platforms, ensuring your score meets the threshold for an AI recommendation.
Listicle Validity: We seek out genuine “Best of” lists and industry roundups. While listicles are the subject of a lot of hype, falsifying these in order to appear in AI Search platforms is not a good long term strategy. Looking for, and verifying authenticity of listicles is key to showcasing when your brand is genuine, and spot when your competitors are not.
Review Platforms, UGC & Reddit: We scan review sites, and platforms like Reddit and Quora to find unaddressed negative sentiment or misinformation that AI models might be citing as fact.
Sentiment Crossover: We check if positive sentiment on one platform is successfully crossing over to influence your wider Knowledge Graph entry.

AI Search Audit

The Technical Gatekeepers

This is the “under the hood” audit. Even the best content is useless if AI agents are technically blocked from reading it. We ensure your infrastructure explicitly invites AI crawlers in.

Access Control (llms.txt & robots.txt): We review your permissions files to ensure you aren’t accidentally blocking agents like GPTBot or Brave Search and subsequently ClaudeBot, aswell as implement the new llms.txt to cover all considerations for what will guide them to your best content.
Bing & Copilot: We verify your standing in Bing Webmaster Tools, an important element to cover for visibility in ChatGPT and Microsoft Copilot.
ChatGPT Business Hub: We check whether your business can claim its profile in ChatGPT, help you get the details right before you submit, and get our team added so your mentions and clicks go into your monthly reporting. Availability depends on your location and type of business, so we confirm what’s open to you first.
Schema Markup: We audit your structured data to connect your website, social profiles, and physical location into one cohesive entity.
Fact Validation: We check major data sources to ensure the “facts” the AI relies on (founding date, CEO, HQ) are accurate.

Social Media SEO Audit

Validating the Entity through Social Proof.

Social platforms are now search engines in their own right, and AI models use them to verify that a brand is active, alive, and relevant.

Platform Search: We optimise your Bios, Captions, and Text Overlays to ensure you rank in native search on TikTok, Instagram, and Pinterest.
Video Indexing: We audit your YouTube strategy for “speakable” SEO, ensuring transcripts, chapters, and timestamps allow Google to “read” your videos.
Local Grounding: We check your use of location tags and suburb-specific content to validate your physical service areas to the algorithms.
SERP Domination: We ensure your social profiles are optimised to rank on Page 1 of Google for your brand name, pushing competitors out of view.

Why GEO Matters

Stay Ahead in the AI-Driven Search Revolution

As AI-driven search tools reshape the digital landscape, it’s crucial to ensure your content is optimised for AI-generated results. Our generative engine optimisation (GEO) services help your brand stay visible and relevant by structuring and refining content to be recognised, referenced, and prioritised by AI search platforms.

As AI search engines like ChatGPT, Perplexity, and Google’s Gemini become dominant tools for users seeking information, businesses must evolve beyond traditional SEO.

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GEO vs. SEO

Similarities and differences to SEO.

Focus

SEO targets human users and search engine algorithms, aiming to improve website rankings on search engine results pages. GEO, however, is centred on optimising content for AI systems, ensuring that generative models can easily understand and prioritise your content.

Research

The research process moves beyond keywords to focus on identifying and optimising for entities (concepts, brands, and topics), while also analysing how this information is consumed by large language models to address the core of user intent. It is a more holistic approach to grasping where your business sits across multiple AI Search platforms.

Content Structure

While SEO emphasises keyword optimisation and backlinking, GEO requires content to be structured in a way that AI models can efficiently process. This includes clear headings, concise paragraphs, and the inclusion of citations, quotations, and statistics to boost credibility.

Output

SEO efforts result in improved rankings within search engine listings, whereas GEO aims for your content to be directly referenced or quoted within AI-generated responses.

Meet Our SEO Specialists

Over 25 of Perth’s Finest Digital Marketing Specialists Under One Roof.

Our experienced SEO team will provide you with an SEO strategy that incorporates GEO best practices that evolve as new information emerges. This ensures your content is not only discoverable, but also referenced in AI-generated responses, securing long-term digital relevance in an ever-changing online landscape.

Meet the team

Cam Dobie

Senior SEO Specialist

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Jakeb Munn

Senior SEO Specialist

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Rob Sharif

Technical SEO Lead

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Considering Distl as Search Optimisation Partner?

Here’s why you should.

Embracing GEO

Our SEO specialists incorporate GEO tactics alongside traditional SEO methods to ensure your website stays ahead of evolving search algorithms. Using AI-informed content planning that anticipates what people ask, we optimise your digital presence for both conventional search and emerging AI-powered search platforms.

Data-Driven AI Integration

We combine our 25+ years of SEO expertise with sophisticated AI analysis to identify high-value semantic keywords and content opportunities. Our approach goes beyond simple keyword targeting to develop comprehensive topic clusters that position your business as an authority to both traditional search engines and generative AI systems.

Future-Proof SEO Strategies

With generative AI becoming increasingly important in how users find information, the search landscape is rapidly evolving. Our local team constantly adapts our SEO methodologies to ensure your business remains visible regardless of how search technology develops. We build resilient digital foundations that perform well in today’s search environment while preparing for tomorrow’s AI-driven discovery mechanisms.

Rob Sharif, technical SEO lead, and Cam Dobie, senior SEO specialist, reviewing a website with a colleague

Complete Digital Marketing, All Under One Roof.

At Distl, we’re your all-in-one digital marketing partner, seamlessly integrating SEO with other channels when needed to amplify your online presence.

Our holistic strategy combines content marketing, social media, Google Ads, and email marketing, ensuring every element works together to drive stronger results.

Our Ethos

Guiding Principles for GEO Success.

Our approach is built on a clear set of principles that shape our GEO strategies, ensuring a results-driven partnership unlike any you’ve experienced. By aligning best practices with evolving AI search trends, we create tailored solutions that enhance your digital presence.

Start with empathy.

Bridge the Gap Between Human Insight and AI Recognition.

GEO begins with understanding how AI-driven search platforms interpret content and why they select some content over others. By analysing AI trends and search behaviours, we uncover key insights that shape an effective optimisation strategy, ensuring your content is recognised and referenced.

Play the long game.

Quick Wins Matter, But Long-Term Visibility is Key.

While GEO can generate immediate visibility improvements, the real impact lies in long-term AI optimisation. Structuring content for AI-driven search ensures your brand remains discoverable, authoritative, and referenced well into the future.

Be an open book.

Transparency Builds Trust and Recognition.

AI models thrive on credibility. By ensuring transparency in content, sourcing, and citations, we help AI systems trust and reference your material. Continual monitoring and refinement allow us to stay aligned with AI-driven search evolution.

Less, but better.

Simplify for AI, But Stay Smart for Humans.

AI prioritises clarity and structure. We distill complex ideas into well-organised, digestible formats that enhance AI comprehension, ensuring your content is not just visible but valuable in AI-generated responses.

Push the boundaries.

Going Beyond SEO to explore what’s possible.

GEO isn’t a one-size-fits-all strategy. Success requires deep expertise in AI search behaviour and content structuring. We go beyond surface-level tactics to ensure your content isn’t just optimised, it’s indispensable in AI search results.

Continuously improve.

Generative Search is Always Evolving, and So Are We.

GEO is constantly evolving and improving. We refine our strategies based on AI updates, new algorithms, and evolving best practices, ensuring your content remains at the forefront of AI-generated search.

GEO FAQs

Can you guarantee ChatGPT will recommend my business?

No. AI answers change with how the question is asked, who’s asking and the model’s latest update. What we can do is test the questions your customers ask, show you why competitors are named, and fix the reasons you aren’t.

What do AI tools look at when they choose a business to recommend?

When we asked them, they pointed to the same things: case studies with a starting point and a date, named people who do the work, independent lists and reviews that mention you, and clear answers on your own site to the questions buyers ask. Often one or two third-party pages decide the shortlist.

Can I claim my business in ChatGPT?

In some cases, yes. OpenAI launched Businesses in ChatGPT in beta in November 2026. Through its Business Hub you can claim your business, keep your details up to date and see how often ChatGPT mentions your website and how many people click through. It’s early. Availability depends on where you’re based and what kind of business you run, and when we tried claiming Distl, we went on a waitlist. Claiming won’t push you up ChatGPT’s answers on its own either. OpenAI says so itself. We check what’s open to you, help you get the details right before you submit, and add the numbers to your reporting. Our Business Hub post walks through the sign-up with screenshots.

How do you measure AI visibility?

We run a fixed set of customer questions in ChatGPT, Gemini, Perplexity and Google’s AI Overviews, signed out, and record whether you’re named, where, who’s named instead and which sources the answer used. Then we ask why, a few times over, to find out what it’s ranking on. Where it’s available, we add the platforms’ own numbers too: ChatGPT’s Business Hub, Google Search Console’s AI report and Bing’s AI Performance report. Those show how often you turned up. Our testing shows why.

Do you check whether AI crawlers can read my site?

Yes, it’s part of the AI Search Audit: robots.txt, GPTBot, ClaudeBot and the rest, and whether your key pages render without scripts.

Does GEO replace SEO?

No. Most AI answers that cite websites are built on pages that already rank. GEO builds on SEO; it doesn’t replace it.

How long before AI tools start mentioning us?

It depends how focused you are. For a niche service without much competition, we’ve seen a clear jump within the first month of reporting. AI answers are also more volatile than Google rankings, so they can move quickly either way. The fastest gains come from working out what the AI tools look for in your industry and the services you want to push, then making sure your site, and the web around it, show exactly that.

Let’s Talk About The Future of SEO

No matter the size of your business, what your industry is or how ambitious your goals, we have the experience and in-house capabilities to get you a result.

Start a Conversation.

08 9381 4441 hello@distl.com.au

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