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Generative Engine Optimisation & ChatGPT SEO Agency Perth

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is an emerging strategy aimed at enhancing the visibility of your content within AI-driven search platforms, such as ChatGPT, Perplexity, and Google’s Gemini.

Unlike traditional Search Engine Optimisation (SEO), which focuses on improving rankings in search engine results pages, GEO concentrates on ensuring that AI systems reference and incorporate your content into their generated responses.

According to a recent Salesforce survey, 49% of the Australian population surveyed are currently using generative AI, so it’s not something your business can afford to overlook!

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Hear it from our clients

5/5Based on 65 reviews

Working with Tom and the team at Distl has been an entirely painless and easy...process. From start to finish, they have kept me updated and on track with any items required from my side. Targets were all met on time, and the quality of work is fantastic. Tom was able to answer all my (many) questions, and work with me for the vision of my website.

I've worked with Distl for going on 2 years now - Distl completed our Rebrand...at Rick Hart Outlet and were delightful, easy and professional to deal with from the very start. We're over the moon with the work they've provided, and would recommend them to anyone that's in the market for a new agency!

We have worked with Distl for many years and found them to be very professional...and on trend. We recently created a new website alongside our existing website and worked with Sarah from Distl. Sarah was fantastic to work with, very understanding of our needs and very efficient with the project. I would highly recommend Distl for your branding and website requirements.

The team at Distl delivered a fresh new look to our website to reflect our...new branding and changes in our service offerings. It was a very collaborative approach between the Distl design experts and our specific industry knowledge and requirements.

Love working with the Distl team. Super knowledgeable, easy to work with and results driven....Highly recommend!

Distl have been handling Timpano Legal’s SEO and our website for the past year. During...this time we have steadily had an increase in organic results and their suggestions have also been implemented with great results. Big thank you to Jack Headford who has been so helpful, great to deal with and really taken the time to understand our business.

Thank you team Distl for being the best marketing agency I’ve had the pleasure of...working with over the last 8 months. From brand strategy and design, to an entire new website for our business… this team never misses a single detail and are all absolute professionals at what they do.

Their straight-forward, positive personalities and open communication with us the entire project, has made them so enjoyable to work with. We can’t recommend them enough.

Big shout out to Sarah, Katja, Jelena & Kate for all your hard work, we appreciate it!

Distl recently helped us create a very dynamic and engaging website. They understood our brand...and helped us create a fast, well designed and multifaceted e-commerce based site. The team were great to work with and communication was open and easy. We are stoked with the result!

Using WordPress to format and edit the Scotford Fennessy website has been a fantastic practice....The collaboration with Distl reinforces this as they provide an enlightening experience from the website development side and are very easy to use. You can continuously update information on the user-friendly interface (Dashboard, Media, Pages, etc.), which is the flexibility you need when dealing with the ever-changing nature of a company like ours. WordPress also allows you to see the impact of the information (or pages) you implement into your website design with the constant updating of the SEO score, so you can easily keep on top of what is working to draw in organic traffic. We recommend WordPress and Distl to anyone looking for an easy way to set up a very professional online representation of your Company.

It was a pleasure to deal with the team at DISTL. Jelena and the team...worked closely with us to deliver a fantastic new website for Davey Real Estate that was tailored to our marketing brief.

Why choose Distl for GEO?

Stay Ahead of The Curve

Choose Distl for GEO services to ensure your brand stays ahead in the dynamic AI search landscape. We’re committed to implementing cutting-edge strategies tailored to your unique goals, prioritising growth and brand awareness. Our proactive approach means we’re constantly adapting and innovating, ensuring your content is not just visible, but influential in the evolving world of generative AI. With Distl, you gain a partner dedicated to maximising your digital footprint and securing your brand’s future in the AI-driven era.

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director Dave Metcalf in meeting with prospective SEO client

Distl’s goal with Generative Engine Optimisation (GEO) is simple: to ensure your brand is visible and influential in the rapidly evolving AI-driven search landscape. We achieve this by:

Making your content AI-ready: We structure your information so AI platforms like ChatGPT and Gemini understand and use it.
Building your brand as an AI authority: We create high-quality, credible content that AI recognises and references.
Maximising your visibility in AI responses: We go beyond traditional SEO to get your brand directly featured in AI-generated answers.
Providing a strategy that merges SEO and GEO: We provide a holistic approach to ensure your brand is visible to both AI and human users.
Continuously monitoring and adapting: We track how AI uses your content and refine our strategies for optimal performance.

Generative Engine Optimisation services

Our GEO Processes.

AI Content Optimisation Strategy

Our Tailored GEO Blueprint uses our growing SEO expertise to create a customised plan that enhances your content’s visibility on AI-driven platforms, ensuring AI systems recognise and prioritise your material, thereby positioning you at the forefront of the digital landscape. To succeed in GEO, businesses must blend traditional SEO strategies with specific adjustments tailored for AI driven platforms.

Structured Data

Enhance your content’s visibility with our Structured Data Implementation. We add valuable context to your content, helping AI models interpret and reference it accurately for improved digital visibility, boosting your digital presence.

High-Quality, Authoritative Content

We can implement high-quality, well-researched content that showcases your expertise. By incorporating credible sources and citations, we can establish your brand as an authority in your industry, ensuring AI systems recognise and reference your material.

Structure Content for AI Consumption

We will organise your content with clear headings, concise paragraphs, and bullet points, incorporating relevant statistics and citations where suitable. This structure ensures AI systems can easily understand and reference your material, maximising visibility.

Monitoring of AI References to Your Content

We monitor how AI platforms reference your brand or content, assessing the effectiveness of our strategies and identifying opportunities for improvement.

Why GEO Matters

Stay Ahead in the AI-Driven Search Revolution

As AI-driven search tools reshape the digital landscape, it’s crucial to ensure your content is optimised for AI-generated results. Our Generative Search Optimisation (GEO) services help your brand stay visible and relevant by structuring and refining content to be recognised, referenced, and prioritised by AI search platforms.

As AI search engines like ChatGPT, Perplexity, and Google’s Gemini become dominant tools for users seeking information, businesses must evolve beyond traditional SEO.

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GEO vs. SEO

Similarities and differences to SEO.

Focus

SEO targets human users and search engine algorithms, aiming to improve website rankings on search engine results pages. GEO, however, is centered on optimising content for AI systems, ensuring that generative models can easily understand and prioritise your content.

Content Structure

While SEO emphasises keyword optimisation and backlinking, GEO requires content to be structured in a way that AI models can efficiently process. This includes clear headings, concise paragraphs, and the inclusion of citations, quotations, and statistics to boost credibility.

Output

SEO efforts result in improved rankings within search engine listings, whereas GEO aims for your content to be directly referenced or quoted within AI-generated responses.

Meet Our SEO Specialists

Over 25 of Perth’s Finest Digital Marketing Specialists Under One Roof.

Our experienced SEO team will provide you with an SEO strategy that incorporates GEO best practices that evolve as new information emerges. This ensures your content is not only discoverable, but also referenced in AI-generated responses, securing long-term digital relevance in an ever-changing online landscape.

Meet the team

Jakeb Munn

SEO Specialist

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Cam Dobie

SEO Specialist

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Rob Sharif

Technical SEO Lead

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Considering Distl as Search Optimisation Partner?

Here’s why you should.

Embracing Generative Search Optimisation

Our SEO specialists incorporate generative search optimisation tactics alongside traditional SEO methods to ensure your website stays ahead of evolving search algorithms. By leveraging AI-driven content strategies that anticipate user intent, we optimise your digital presence for both conventional search and emerging AI-powered search platforms.

Data-Driven AI Integration

We combine our 25+ years of SEO expertise with sophisticated AI analysis to identify high-value semantic keywords and content opportunities. Our approach goes beyond simple keyword targeting to develop comprehensive topic clusters that position your business as an authority to both traditional search engines and generative AI systems.

Future-Proof SEO Strategies

With generative AI becoming increasingly important in how users find information, the search landscape is rapidly evolving. Our local team constantly adapts our SEO methodologies to ensure your business remains visible regardless of how search technology develops. We build resilient digital foundations that perform well in today’s search environment while preparing for tomorrow’s AI-driven discovery mechanisms.

Complete Digital Marketing, All Under One Roof.

At Distl, we’re your all-in-one digital marketing partner, seamlessly integrating SEO with other channels when needed to amplify your online presence.

Our holistic strategy combines content marketing, social media, Google Ads, and email marketing, ensuring every element works together to drive stronger results.

Our Ethos

Guiding Principles for GEO Success.

Our approach is built on a clear set of principles that shape our GEO strategies, ensuring a results-driven partnership unlike any you’ve experienced. By aligning best practices with evolving geographic SEO trends, we create tailored solutions that enhance your digital presence.

Start with empathy.

Bridge the Gap Between Human Insight and AI Recognition.

GEO begins with understanding how AI-driven search platforms interpret content and why they select some content over others. By analysing AI trends and search behaviours, we uncover key insights that shape an effective optimisation strategy, ensuring your content is recognised and referenced.

Play the long game.

Quick Wins Matter, But Long-Term Visibility is Key.

While GEO can generate immediate visibility improvements, the real impact lies in long-term AI optimisation. Structuring content for AI-driven search ensures your brand remains discoverable, authoritative, and referenced well into the future.

Be an open book.

Transparency Builds Trust and Recognition.

AI models thrive on credibility. By ensuring transparency in content, sourcing, and citations, we help AI systems trust and reference your material. Continual monitoring and refinement allow us to stay aligned with AI-driven search evolution.

Less, but better.

Simplify for AI, But Stay Smart for Humans.

AI prioritises clarity and structure. We distill complex ideas into well-organised, digestible formats that enhance AI comprehension—ensuring your content is not just visible but valuable in AI-generated responses.

Push the boundaries.

Going Beyond SEO to explore what’s possible.

GEO isn’t a one-size-fits-all strategy. Success requires deep expertise in AI search behaviour and content structuring. We go beyond surface-level tactics to ensure your content isn’t just optimised—it’s indispensable in AI search results.

Continuously improve.

Generative Search is Always Evolving, and So Are We.

GEO is constantly evolving and improving. We refine our strategies based on AI updates, new algorithms, and evolving best practices—ensuring your content remains at the forefront of AI-generated search.

Let’s Talk About The Future of SEO

No matter the size of your business, what your industry is or how ambitious your goals, we have the experience and in-house capabilities to get you a result.

Start a Conversation.

08 9381 4441 hello@distl.com.au

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