PPC Insights | Distl

Distl PPC service lead smiling at his monitor while working at his desk in a bright office

Your Google Ads are getting clicks but no enquiries. That might be normal.

Google Ads not converting? Clicks but no enquiries can be normal in your first month. How long your buyers take, what to judge it on, and what to fix first.

Zac Fitzpatrick Oct 04, 2026

MarketingPPC

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Distl director talking through a plan on his laptop with a colleague across the table

AI has big fat blind spots.

Jack Headford Oct 02, 2026

MarketingPPC

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A distl SEO specialist reviewing a strategy for a client

Google Shopping Feed Optimisation Is Now An SEO Job Too

Rob Sharif Sep 15, 2026

GEOMarketingPPCSEO

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What We Learnt After Running ChatGPT Ads for a Month

Zac Fitzpatrick Aug 06, 2026

GEOMarketingPPCSEO

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Google Ads Distl Zac and Cassidy looking at performance metrics

Google is marking your landing page out of 10. Here’s exactly how to check it and what to fix first.

Zac Fitzpatrick Jun 02, 2026

MarketingPPC

Read more about Google is marking your landing page out of 10. Here’s exactly how to check it and what to fix first.

A google ads specialist reviewing ppc results

Why Google Ads Conversion Rates Are Sliding in 2026

Cassidy Abercrombie May 06, 2026

PPC

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A Paid social media expert reviewing ad targetting strategies.

Your Audience Targeting Isn’t Doing What You Think It’s Doing

Becca Humphrey Apr 08, 2026

PPCSocial

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Website developer Mark Mollart showing the time a fast website

Google Just Raised the Pass Mark on Site Speed. Over Half the Websites We Checked Dropped Rankings.

WebPPC

Read more about Google Just Raised the Pass Mark on Site Speed. Over Half the Websites We Checked Dropped Rankings.

An organic social media specialist reviewing a client's social media strategy

Google’s AI Is Shopping for Your Customers. Your Product Feed Decides If It Picks You.

Zac Fitzpatrick Mar 17, 2026

WebMarketingPPCSEO

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ChatGPT Ads Are Coming to Australia: Everything We Know So Far

Ryan Wilson Feb 12, 2026

GEOMarketingPPCSEO

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Zac PPC Specialist Distl

Google Ads in 2026: How to Optimise Your Campaign Set-Up

Zac Fitzpatrick Feb 03, 2026

MarketingPPC

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A google ads specialist reviewing ppc results

Google’s Audience Minimum Just Dropped to 100 Users: Why Small Budgets Just Got More Powerful

Zac Fitzpatrick Jan 08, 2026

MarketingPPC

Read more about Google’s Audience Minimum Just Dropped to 100 Users: Why Small Budgets Just Got More Powerful

Distl owner David Metcalf reviewing the latest news on AI overviews and search engine optimisation

If Woolworths Can Rerun Their Ads, You Definitely Can

Jack Headford Dec 01, 2025

BrandingMarketingPPCSEO

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Three Questions That Reveal Your Most Profitable Marketing Strategy

Ryan Wilson Nov 14, 2025

GEOBrandingWebMarketing

Read more about Three Questions That Reveal Your Most Profitable Marketing Strategy

How to Adapt Your Google Ads for AI Mode

Zac Fitzpatrick Oct 10, 2025

PPCSEO

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Zac PPC Specialist Distl

How to Trial Google’s New AI Max Campaigns

Zac Fitzpatrick Sep 19, 2025

PPC

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Google ads specialist reviewing results for a digital marketing client

Why Can’t I See my Google Ads? | Here’s What’s Happening and How to Fix it

Zac Fitzpatrick Jun 02, 2025

MarketingPPC

Read more about Why Can’t I See my Google Ads? | Here’s What’s Happening and How to Fix it

A google ads specialist reviewing ppc results

How to Get More Leads From the Same Marketing Spend on Google Ads

Zac Fitzpatrick May 16, 2025

MarketingPPC

Read more about How to Get More Leads From the Same Marketing Spend on Google Ads

a google ads specialist on a client call

How to improve your Google Ads ROI

Ryan Wilson Apr 04, 2025

MarketingPPC

Read more about How to improve your Google Ads ROI

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