Branding
Build a brand you can grow and grow and grow into.
But the financial and opportunity cost of screwing it up is even higher. So, tap into our branding experience. There’s plenty to go around.
Right-first-time logo design
Do you want to invest upfront in getting your logo right first time? Or fudge it and pay the price down the track? If it’s the former, discover how we cram 30+ years’ know-how into every logo design to make developing the right brand mark easy and inevitable. If it’s the latter, good luck with that.
Value-adding brand identities
What’s a brand identity? It’s everything you need to instil and build value in your brand from the get-go. Name. Logo. Tagline. Messaging. Colours. Imagery. Typography. The whole shooting match. And after decades of nurturing successful brands, we’ll ensure you hit all the bullseyes.
Always-on, contract-free brand management
Great brands are built. The best brands are nurtured – brands that turn your strategic goals into reality and your competitors green, year in, year out. If that’s what you’re after, a 12-page brand style guide won’t cut it. But our customisable brand management solutions and smarts will.
Michelin star-worthy content creation
In a sea of vanilla content, be the double-choc, salted-caramel raspberry-ripple your audience and market can’t get enough of. Our branded content specialists will enable you to tell stories that build credibility and add value – marketing, intellectual and financial value – to your brand.
Our Results
The awesome team at Distl have taken us on a wild rebrand journey. From branding workshops to physical refurbishment the team have been informative, supportive and fun. Always responding quickly to any inquiries and doing everything they can to make the process smooth. Thanks Katie and Jess for all your help so far.
Why branding?
Branding is a powerful and sustainable high-level marketing strategy used to create or influence a brand. It is used to generate a perception of, and thus a response in relation to, a product or company.
The power of perception (a brand) can positively influence buying decisions by:
- creating an affinity or emotional connection with the consumer
- providing justification for paying a premium price for a service or product
- creating loyalty to the product or organisation
- demonstrating the quality and benefits of a service or product and the company behind it.
Acquiring more loyal customers (who are happy to pay a premium price) is what many successful businesses strive for, and that’s what the marketing strategy called “branding” is all about.
How can your business benefit from this thing called branding?
Branding creates a brand – and you are branding your business or product whether you realise it or not. The question is “what perception are you allowing prospective customers to form, and is that perception costing you sales by giving them the wrong impression in relation to your competitors”?
High quality strategic branding creates competitive advantage by:
- creating a positive perception in the minds of target customers (and staff)
- positioning and differentiating you in relation to your competitors
- relating to and positively influencing customer buying decisions
- developing, managing, and building the value of your brand
- making it difficult for competitors to match your professionalism or positioning
- positioning companies as employers of choice.
Branding can also deliver real internal benefits. It can play an important role in improving organisational culture and unity by:
- clarifying brand values and brand personality
- clarifying who you are and what you represent
- giving staff an identity they can understand and be proud to be a part of.
- And this, most importantly, fosters consistent projection of the intended brand externally.
Why do some think it’s a waste of time?
Sadly, many businesses take a reactionary approach to operating and building their business. Consequently, they never achieve the level of success that is attainable within their market. Many businesses are unaware of the benefits of strategic branding or the business lacks the time or skills to formulate well-engineered long-term plans and strategies. As branding falls into the longer-term category, it is often disregarded as too hard, too costly or even too boring!
Many business owners have no real understanding of branding and the impact it can have on the health of a business over time as well as immediately. They are often unaware of (or refuse to acknowledge) how “that airy-fairy branding stuff” impacts on themselves and others. Consequently they conclude that it’s of little or no value to their business.
But branding has been proven to be one of the most effective marketing strategies available to business, and it’s the smart businesses that make the investment in branding and put it to very good use.
So how do you create a brand?
A good place to start is by developing or clarifying your Brand Strategy or at least creating a solid Brand Foundation.
