SEO Insights | Distl

Rob Sharif and Cam Dobie from the Distl SEO team talking through a website on a laptop with a colleague in the Distl studio

ChatGPT’s new Business Hub shows how often it mentions your business

ChatGPT's Business Hub shows how often ChatGPT mentions your business and how many people click through. What it shows, what it hides and who can claim it.

Jakeb Munn Nov 11, 2026

GEOMarketingSEO

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Rob Sharif, Distl's technical SEO lead, working at his desk in the Distl studio

Rankings look wonky? Your SEO reporting doesn’t have to go in the bin

Rob Sharif Nov 06, 2026

MarketingSEO

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Jack Headford presenting to the Distl team in the studio

Google isn’t pulling back on AI, it just needs someone to pay for it

Jack Headford Nov 02, 2026

GEOMarketingPPCSEO

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Ryan Wilson from Distl working at his desk

SEO cost in Australia: what small, medium and large budgets should buy you

Ryan Wilson Oct 30, 2026

MarketingSEO

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Two members of the Distl SEO team working at their desks in the Distl studio

EEAT needs another T: True

Rob Sharif Oct 16, 2026

GEOMarketingSEO

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Distl marketing lead reviewing website analytics on a monitor at his desk

We checked which of our pages AI cites and why they were chosen

Ryan Wilson Oct 08, 2026

GEOSEO

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A distl SEO specialist reviewing a strategy for a client

Google Shopping Feed Optimisation Is Now An SEO Job Too

Rob Sharif Sep 15, 2026

GEOMarketingPPCSEO

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Marketing experts smiling while holding laptops. Sitting on a blue couch in a well lit office with industrial flooring and windows showing outside trees

Your Location Pages Are Named In Google’s Spam Policy

Cam Dobie Sep 11, 2026

MarketingSEO

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rob sharif technical seo lead at the seo desk

Can You Pay to Be Included in AI Answers?

Cam Dobie Sep 02, 2026

GEOMarketingSEO

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Rob Sharif, Cam Dobie and a colleague working through a website on laptops at a shared desk

What We Learnt After Running ChatGPT Ads for a Month

Zac Fitzpatrick Aug 06, 2026

GEOMarketingPPCSEO

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Distl team in a strategy catch-up around a meeting table, with a Perth's SEO Specialists slide on screen

We went looking for AI traffic across 100+ of our websites. Most was invisible, but converting better than anything else.

Jack Headford Aug 03, 2026

GEOWebMarketingSEO

Read more about We went looking for AI traffic across 100+ of our websites. Most was invisible, but converting better than anything else.

A perth digital marketing team consisting of an account manager and two SEO specialists reviewing results.

How You Can Turn the Search Console AI Performance Report Into Customers

Rob Sharif Jul 30, 2026

GEOMarketingSEO

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Ryan WIlson, digital marketing lead, reviewing the results of a client campaign.

When Two of Your Own Pages Compete: How We Fixed Keyword Cannibalisation for Gesha Coffee Co

Ryan Wilson Jul 29, 2026

GEOMarketingSEO

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organic social media specialist editting a reel

How to Increase Website Traffic From YouTube With Social Media SEO

Ryan Wilson Jul 28, 2026

GEOMarketingSEOSocial

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Distl director David Metcalf working on a laptop at a standing desk in a focus room

Should you use fake Reddit accounts to help your SEO?

Cam Dobie Jul 20, 2026

GEOMarketingSEO

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Cam Dobie SEO Specialist in meeting at Distl

What Is AI Saying About Your Business? How to Check and Fix What’s Wrong

Cam Dobie Jun 30, 2026

GEOMarketingSEO

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A web developer reviewing the technical SEO on a site

Dofollow vs Nofollow Links: Do They Matter in 2026?

Jakeb Munn Jun 26, 2026

GEOMarketingSEO

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Roman Karachevtsev and Mark Mollart reviewing website code together on a desktop monitor

Do You Need to Rebuild Your Website for AI Agents?

Tom Porter Jun 19, 2026

WebSEO

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Team members at Distl discussing SEO in Perth office

Google’s First Official AI Search Guide: What It Confirms and What It Debunks.

Rob Sharif May 25, 2026

GEOMarketingSEO

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Rob SEO Specialist Distl

You Should Probably Stop Writing ‘Ultimate Guides’

Rob Sharif May 03, 2026

GEOSEO

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A distl SEO specialist reviewing results for a client

Google Just Finished a Major Rankings Shake-Up, Here’s What to Check on Your Website

Jakeb Munn Apr 13, 2026

SEO

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Distl director David Metcalf working on a laptop at a standing desk in a focus room

AI Prompting Tips: Why Telling AI It’s an Expert Actually Makes It Worse

Jack Headford Mar 27, 2026

GEOBrandingMarketingSEO

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An organic social media specialist reviewing a client's social media strategy

Google’s AI Is Shopping for Your Customers. Your Product Feed Decides If It Picks You.

Zac Fitzpatrick Mar 17, 2026

WebMarketingPPCSEO

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Rob Sharif, an SEO specialist at Distl, showing client results from SEO content optimisation

The Type of Content That Could Be Tanking Your Google Rankings

Rob Sharif Mar 03, 2026

GEOBrandingMarketingSEO

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Andrea Sexton, account management service lead, reviewing work on screen with a colleague at Distl

ChatGPT Ads Are Coming to Australia: Everything We Know So Far

Ryan Wilson Feb 12, 2026

GEOMarketingPPCSEO

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