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Team members at Distl discussing SEO in Perth office

Google’s First Official AI Search Guide: What It Confirms and What It Debunks.

Google just published its first official AI search optimisation guide. Here's what it confirms, the AEO tactics it retires, and what to focus on instead.

DSLR Portrait Image of Rob Sharif who is an SEO specialist in Perth. He has very short black hair and wearing a long sleeve black button up shirt. He's wearing a classic style brown watch with a green face on it.
Rob Sharif May 25, 2026
GEOMarketingSEOInsights
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AI Prompting Tips: Why Telling AI It’s an Expert Actually Makes It Worse

Jack Headford Mar 27, 2026
GEOBrandingMarketingSEO
Read more about AI Prompting Tips: Why Telling AI It’s an Expert Actually Makes It Worse
An organic social media specialist reviewing a client's social media strategy

Google’s AI Is Shopping for Your Customers. Your Product Feed Decides If It Picks You.

DSLR Portrait Image of Zac Fitzpatrick who is a Google Ads specialist in Perth.
Zac Fitzpatrick Mar 17, 2026
WebMarketingPPCSEO
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Rob Sharif, an SEO specialist at Distl, showing client results from SEO content optimisation

The Type of Content That Could Be Tanking Your Google Rankings

DSLR Portrait Image of Rob Sharif who is an SEO specialist in Perth. He has very short black hair and wearing a long sleeve black button up shirt. He's wearing a classic style brown watch with a green face on it.
Rob Sharif Mar 03, 2026
GEOBrandingMarketingSEO
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ChatGPT Ads Are Coming to Australia: Everything We Know So Far

Ryan Wilson Feb 12, 2026
GEOMarketingPPCSEO
Read more about ChatGPT Ads Are Coming to Australia: Everything We Know So Far
Rob SEO Specialist Distl

SEO in 2026: What’s Actually Changing (And What Stays the Same)

DSLR Portrait Image of Rob Sharif who is an SEO specialist in Perth. He has very short black hair and wearing a long sleeve black button up shirt. He's wearing a classic style brown watch with a green face on it.
Rob Sharif Feb 05, 2026
GEOMarketingSEO
Read more about SEO in 2026: What’s Actually Changing (And What Stays the Same)
Rob SEO Specialist Distl

What Does the Internet Think About You? A Framework for AI SEO

Jack Headford Dec 24, 2025
GEOMarketingSEO
Read more about What Does the Internet Think About You? A Framework for AI SEO

Four Years Strong: How We Built a Partnership That Evolves with Summit Homes Group

Ryan Wilson Dec 19, 2025
WebMarketingSEO
Read more about Four Years Strong: How We Built a Partnership That Evolves with Summit Homes Group
Distl owner David Metcalf reviewing the latest news on AI overviews and search engine optimisation

If Woolworths Can Rerun Their Ads, You Definitely Can

Jack Headford Dec 01, 2025
BrandingMarketingPPCSEO
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A distl SEO specialist reviewing results for a client

Is Google Dead? No, But Here’s What Dies Next

DSLR Portrait Image of Rob Sharif who is an SEO specialist in Perth. He has very short black hair and wearing a long sleeve black button up shirt. He's wearing a classic style brown watch with a green face on it.
Rob Sharif Nov 25, 2025
GEOMarketingSEO
Read more about Is Google Dead? No, But Here’s What Dies Next

Three Questions That Reveal Your Most Profitable Marketing Strategy

Ryan Wilson Nov 14, 2025
GEOBrandingWebMarketing
Read more about Three Questions That Reveal Your Most Profitable Marketing Strategy

Why AI Mode Won’t Change Much (Immediately)

Jack Headford Oct 15, 2025
GEOMarketingSEOInsights
Read more about Why AI Mode Won’t Change Much (Immediately)

Your Blog Posts Rank on Google. Now Make Them Rank on Social Media.

Jack Headford Oct 13, 2025
MarketingSEOSocial
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How to Adapt Your Google Ads for AI Mode

DSLR Portrait Image of Zac Fitzpatrick who is a Google Ads specialist in Perth.
Zac Fitzpatrick Oct 10, 2025
PPCSEO
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GEO vs SEO: Why You Need Both Quality AND Quantity to Win in AI Search

DSLR Portrait Image of Jakeb Munn who is an SEO specialist in Perth. He is smirking and has short blonde styled hair and is wearing a short sleeve black button up shirt.
Jakeb Munn Sep 17, 2025
GEOMarketingSEO
Read more about GEO vs SEO: Why You Need Both Quality AND Quantity to Win in AI Search
Distl owner David Metcalf reviewing the latest news on AI overviews and search engine optimisation

5 Steps to Train AI Tools in Your Brand Voice (Not Just Your Current Content)

Jack Headford Sep 10, 2025
GEOMarketingSEOInsights
Read more about 5 Steps to Train AI Tools in Your Brand Voice (Not Just Your Current Content)

The Importance of Branding in Generative Search Engines

DSLR Portrait Image of Cam Dobie who is an SEO specialist in Perth. Is hair long hair tied back in a bun and wearing silver reading glasses. He's wearing a button up long sleeve shirt that is slightly opened at the top. He has a nose ring and a silver watch.
Cam Dobie Aug 26, 2025
GEOBrandingMarketingSEO
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a digital marketing specialist reviewing seo strategies

How SEO is Different for Each Industry

Simon Du Aug 11, 2025
MarketingSEOInsights
Read more about How SEO is Different for Each Industry
Distl owner David Metcalf reviewing the latest news on AI overviews and search engine optimisation

Google’s AI Mode Is Almost Here: The Essential Guide for Australian Businesses

Jack Headford Jun 27, 2025
MarketingSEOInsights
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