SEO

Rob Sharif, an SEO specialist at Distl, showing client results from SEO content optimisation

The Type of Content That Could Be Tanking Your Google Rankings

Google now assesses your entire site for topical expertise, not just individual pages. If a significant portion of your content sits outside what your business actually knows, it will hurt your rankings.

DSLR Portrait Image of Rob Sharif who is an SEO specialist in Perth. He has very short black hair and wearing a long sleeve black button up shirt. He's wearing a classic style brown watch with a green face on it.
Rob Sharif Mar 03, 2026
GEOBrandingMarketingSEO
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ChatGPT Ads Are Coming to Australia: Everything We Know So Far

Ryan Wilson Feb 12, 2026
GEOMarketingPPCSEO
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Rob SEO Specialist Distl

SEO in 2026: What’s Actually Changing (And What Stays the Same)

DSLR Portrait Image of Rob Sharif who is an SEO specialist in Perth. He has very short black hair and wearing a long sleeve black button up shirt. He's wearing a classic style brown watch with a green face on it.
Rob Sharif Feb 05, 2026
GEOMarketingSEO
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Rob SEO Specialist Distl

What Does the Internet Think About You? A Framework for AI SEO

Jack Headford Dec 24, 2025
GEOMarketingSEO
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Four Years Strong: How We Built a Partnership That Evolves with Summit Homes Group

Ryan Wilson Dec 19, 2025
WebMarketingSEO
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Distl owner David Metcalf reviewing the latest news on AI overviews and search engine optimisation

If Woolworths Can Rerun Their Ads, You Definitely Can

Jack Headford Dec 01, 2025
BrandingMarketingPPCSEO
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A distl SEO specialist reviewing results for a client

Is Google Dead? No, But Here’s What Dies Next

DSLR Portrait Image of Rob Sharif who is an SEO specialist in Perth. He has very short black hair and wearing a long sleeve black button up shirt. He's wearing a classic style brown watch with a green face on it.
Rob Sharif Nov 25, 2025
GEOMarketingSEO
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Three Questions That Reveal Your Most Profitable Marketing Strategy

Ryan Wilson Nov 14, 2025
GEOBrandingWebMarketing
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Why AI Mode Won’t Change Much (Immediately)

Jack Headford Oct 15, 2025
GEOMarketingSEOInsights
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Your Blog Posts Rank on Google. Now Make Them Rank on Social Media.

Jack Headford Oct 13, 2025
MarketingSEOSocial
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How to Adapt Your Google Ads for AI Mode

DSLR Portrait Image of Zac Fitzpatrick who is a Google Ads specialist in Perth.
Zac Fitzpatrick Oct 10, 2025
PPCSEO
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GEO vs SEO: Why You Need Both Quality AND Quantity to Win in AI Search

DSLR Portrait Image of Jakeb Munn who is an SEO specialist in Perth. He is smirking and has short blonde styled hair and is wearing a short sleeve black button up shirt.
Jakeb Munn Sep 17, 2025
GEOMarketingSEO
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Distl owner David Metcalf reviewing the latest news on AI overviews and search engine optimisation

5 Steps to Train AI Tools in Your Brand Voice (Not Just Your Current Content)

Jack Headford Sep 10, 2025
GEOMarketingSEOInsights
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The Importance of Branding in Generative Search Engines

DSLR Portrait Image of Cam Dobie who is an SEO specialist in Perth. Is hair long hair tied back in a bun and wearing silver reading glasses. He's wearing a button up long sleeve shirt that is slightly opened at the top. He has a nose ring and a silver watch.
Cam Dobie Aug 26, 2025
GEOBrandingMarketingSEO
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a digital marketing specialist reviewing seo strategies

How SEO is Different for Each Industry

Simon Du Aug 11, 2025
MarketingSEOInsights
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Distl owner David Metcalf reviewing the latest news on AI overviews and search engine optimisation

Google’s AI Mode Is Almost Here: The Essential Guide for Australian Businesses

Jack Headford Jun 27, 2025
MarketingSEOInsights
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A distl SEO specialist reviewing a strategy for a client

How to Be AI-Ready (Not Just SEO-Ready) in 2025

DSLR Portrait Image of Cam Dobie who is an SEO specialist in Perth. Is hair long hair tied back in a bun and wearing silver reading glasses. He's wearing a button up long sleeve shirt that is slightly opened at the top. He has a nose ring and a silver watch.
Cam Dobie Apr 29, 2025
MarketingSEOInsights
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too much compression

Image Optimisation for SEO: A Guide to Keeping Your Website Running Smoothly

DSLR Portrait Image of Cam Dobie who is an SEO specialist in Perth. Is hair long hair tied back in a bun and wearing silver reading glasses. He's wearing a button up long sleeve shirt that is slightly opened at the top. He has a nose ring and a silver watch.
Cam Dobie Dec 02, 2024
MarketingSEO
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director Dave Metcalf in meeting with prospective SEO client

Generative Engine Optimisation (GEO). The End of SEO?

David Metcalf Nov 07, 2024
SEO
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