GEO
AI Prompting Tips: Why Telling AI It’s an Expert Actually Makes It Worse
Research shows telling AI to "act like an expert" actually makes output worse. Here's what Australian businesses should do instead to get real value from AI.
Jack Headford Mar 27, 2026
The Type of Content That Could Be Tanking Your Google Rankings
Rob Sharif Mar 03, 2026
ChatGPT Ads Are Coming to Australia: Everything We Know So Far
Ryan Wilson Feb 12, 2026
SEO in 2026: What’s Actually Changing (And What Stays the Same)
Rob Sharif Feb 05, 2026
What Does the Internet Think About You? A Framework for AI SEO
Jack Headford Dec 24, 2025
Is Google Dead? No, But Here’s What Dies Next
Rob Sharif Nov 25, 2025
Three Questions That Reveal Your Most Profitable Marketing Strategy
Ryan Wilson Nov 14, 2025
Why AI Mode Won’t Change Much (Immediately)
Jack Headford Oct 15, 2025
GEO vs SEO: Why You Need Both Quality AND Quantity to Win in AI Search
Jakeb Munn Sep 17, 2025
5 Steps to Train AI Tools in Your Brand Voice (Not Just Your Current Content)
Jack Headford Sep 10, 2025
The Importance of Branding in Generative Search Engines
Cam Dobie Aug 26, 2025
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