How can programmatic advertising benefit my business?
Programmatic advertising offers scalable solutions. Small companies can target local audiences, while larger enterprises can reach global markets efficiently. It helps optimise your marketing budget and reach the right customers.
How does Distl determine the budget and pricing for a programmatic advertising campaign?
We will work with you to set a budget that aligns with your goals and budget. We’ll also discuss pricing models, such as CPM (Cost Per Mille) or CPC (Cost Per Click), based on your campaign objectives. Programmatic advertising allows flexibility in budget allocation. You can set daily or lifetime caps to manage costs. It accommodates both small businesses with modest budgets and larger companies with more extensive marketing resources.
Do I need to engage with additional services or marketing strategies alongside programmatic advertising when working with Distl?
No, while we can certainly complement programmatic advertising with other services for a comprehensive marketing strategy, it’s not a requirement. We can work with you to focus exclusively on programmatic advertising to meet your specific goals and objectives. We’ll tailor our approach to best serve your needs, whether you choose a single service or a combination.
How does programmatic advertising ensure brand safety and protect my company’s reputation?
Programmatic advertising includes essential brand safety features that allow us to exclude specific content or websites. Regardless of your company’s size, these protective measures help maintain your brand’s integrity and reputation. As a digital marketing agency, we prioritise brand safety and employ tools to ensure that your business’s ads are displayed in secure and appropriate online environments.
What are the initial steps to begin a programmatic advertising campaign?
To get started with programmatic ads, we’ll have an initial consultation to understand your goals and target audience. After that, we’ll set up the necessary accounts and platforms to initiate the campaign.
How do we track the progress and results of our programmatic advertising campaign?
We provide regular reporting that includes key performance indicators (KPIs), insights, and metrics to help you monitor the campaign’s progress. You’ll have access to a dashboard that offers real-time data.
What level of control and involvement can we maintain during the programmatic advertising campaign, and how do I provide feedback or make adjustments?
With our agency, you’ll have a dedicated PPC specialist and account manager overseeing your campaign, which means you can confidently take a step back and trust us to handle the day-to-day operations. Your feedback is crucial, and we’re always flexible in adjusting the campaign as needed, ensuring that your goals and expectations are met.
