Programmatic advertising is a sophisticated method that automates the buying and selling of online ad spaces across a wide variety of websites.
What is Programmatic Advertising?
Programmatic buying uses machine algorithms to purchase digital advertising space across thousands of websites. Programmatic platforms utilise data insights to secure optimal ad placements, giving you the ability to serve ads to target users in the moments where they have the highest chance of converting.
Through various types of programmatic advertising such as programmatic display ads, programmatic video advertising, and programmatic media, your brand has numerous ways to engage with your audience. Programmatic advertising will deliver image and video displays to the most popular news and online shopping websites worldwide.
Programmatic Display vs Google Display Network
Programmatic Display Targeting involves using complex algorithms to buy and serve ads based on multiple factors such as geographical location, device type, age, gender, interests, and even specific behaviours like recent searches or website visits.
When compared to the Google Display Network (GDN), Programmatic Display Advertising offers a more expansive range of options for advanced targeting and personalisation.
While GDN is certainly powerful and has its merits, Programmatic Display opens doors to a wider selection of ad inventories from multiple publishers and websites. This gives you an extended reach and greater control over where and how your ads are displayed, making it an essential tool for advertisers seeking precision and flexibility in their campaigns.
Why you should engage in Programmatic Advertising
If you’re a business owner or marketing manager who’s still undecided about delving into programmatic marketing, here are some considerations on why you should integrate programmatic advertising into your digital strategy.
Unlike conventional methods, programmatic allows you to sift through the vast digital space and target audiences based on behaviour, demographics, and much more. Programmatic ad buying optimises every dollar you spend, ensuring higher ROI.
The automated nature of programmatic buying removes the manual labour involved in the traditional route, making the process more cost-effective.
You can expand your reach beyond traditional confines, venturing into programmatic digital advertising with ease.
At Distl, our programmatic advertising platforms provide transparent analytics and key performance indicators (KPIs) metrics, so you can adjust your strategies accordingly.
From Google programmatic solutions to programmatic video campaigns, the options are endless. Programmatic advertising examples include but are not limited to, display banners, video ads, mobile ads, and even audio ads.
As digital spaces evolve, programmatic platforms adapt, ensuring that your marketing strategy is always a step ahead.
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FAQs about Programmatic Advertising
How can programmatic advertising benefit my business?
Programmatic advertising offers scalable solutions. Small companies can target local audiences, while larger enterprises can reach global markets efficiently. It helps optimise your marketing budget and reach the right customers.
How does Distl determine the budget and pricing for a programmatic advertising campaign?
We will work with you to set a budget that aligns with your goals and budget. We’ll also discuss pricing models, such as CPM (Cost Per Mille) or CPC (Cost Per Click), based on your campaign objectives. Programmatic advertising allows flexibility in budget allocation. You can set daily or lifetime caps to manage costs. It accommodates both small businesses with modest budgets and larger companies with more extensive marketing resources.
Do I need to engage with additional services or marketing strategies alongside programmatic advertising when working with Distl?
No, while we can certainly complement programmatic advertising with other services for a comprehensive marketing strategy, it’s not a requirement. We can work with you to focus exclusively on programmatic advertising to meet your specific goals and objectives. We’ll tailor our approach to best serve your needs, whether you choose a single service or a combination.
How does programmatic advertising ensure brand safety and protect my company’s reputation?
Programmatic advertising includes essential brand safety features that allow us to exclude specific content or websites. Regardless of your company’s size, these protective measures help maintain your brand’s integrity and reputation. As a digital marketing agency, we prioritise brand safety and employ tools to ensure that your business’s ads are displayed in secure and appropriate online environments.
What are the initial steps to begin a programmatic advertising campaign?
To get started with programmatic ads, we’ll have an initial consultation to understand your goals and target audience. After that, we’ll set up the necessary accounts and platforms to initiate the campaign.
How do we track the progress and results of our programmatic advertising campaign?
We provide regular reporting that includes key performance indicators (KPIs), insights, and metrics to help you monitor the campaign’s progress. You’ll have access to a dashboard that offers real-time data.
What level of control and involvement can we maintain during the programmatic advertising campaign, and how do I provide feedback or make adjustments?
With our agency, you’ll have a dedicated PPC specialist and account manager overseeing your campaign, which means you can confidently take a step back and trust us to handle the day-to-day operations. Your feedback is crucial, and we’re always flexible in adjusting the campaign as needed, ensuring that your goals and expectations are met.