Healthcare marketing, Perth

Get more GP referrals and new patients.

We help medical specialists, clinics and allied health practices reach referrers and patients, with SEO, ads, content and websites checked against current health advertising guidelines.

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Medical Marketing Agency

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How patients find a specialist or clinic

Most specialist patients arrive with a referral, and the name on that letter usually comes from their GP. GPs refer to people they know, who send reports back promptly and whose wait times suit their patients. So medical marketing for specialists often starts with the GP, well before any patient sees an ad.

Then the patient searches your name. That second search decides whether they book, ask their GP for someone else or sit on the referral for months. They want to see who you are, where you consult and what the first appointment involves.

Allied health works the other way around. People often find a physio or psychologist themselves, close to home or work. Either way, health advertising law covers anyone promoting a regulated health service, agencies included. The guidelines are strict and they change. We check the latest before every piece of work and confirm wording with you and your legal team before it goes live.

Healthcare marketing services for referral-led practices

Our health work spans Cancer Council WA programs, dental clinics such as Keys Dental and NDIS providers such as Activ.

Referrer marketing that makes you easy to refer to

Most GPs look for three things in a specialist: clear referral criteria, a reasonable wait and a useful report back. Your website can make the first easy to find. We plan a referrer section with you that covers what you treat, where you consult and how to refer. Then we keep it current as your consulting days change.

How you keep in touch with referring practices beyond the website depends on your specialty and how you like to work. We’ll talk it through and agree the approach with you before anything goes to a GP. If you’re a new specialist building a referral base, this work will do more for you than any patient-facing ad.

Medical SEO for the patient's second search

Once a patient has your name, they google it. We make sure what they find is yours. That means a practitioner profile with qualifications and consulting locations, condition pages written for patients, and a Google Business Profile for each set of rooms.

For clinics with several practitioners, each one gets a properly built profile page, because patients search for people and GPs often refer by name. Our SEO work also covers the condition searches people make before they’ve seen a GP at all.

Medically reviewed health content

Health information has to be right before it’s anything else. Our writers draft patient guides, procedure explainers and FAQs from your clinical input. A practitioner on your team then reviews and approves each piece before it’s published. We’d also suggest each page shows who reviewed it and when.

Reviewed, well-structured content is also what Google’s AI Overviews and ChatGPT draw on when people ask health questions. Our generative engine optimisation work makes your pages easier to cite accurately, and a content strategy decides what gets written first.

Google Ads and paid social within health advertising rules

Google and Meta both restrict health advertising. Google limits some health and medicines terms, and Meta can limit how health advertisers track and optimise for bookings. Their policies change often, so we check the current rules before every campaign and confirm ad wording with you before it runs.

Google Ads is pay per click, so we focus spend on the services you can advertise and write copy that avoids unreasonable expectations. Where there’s enough booking data, we optimise towards appointments. If every patient you see arrives by referral, we may tell you to skip paid ads and spend on your referrer pathway instead.

Patient privacy and tracking you can stand behind

Standard ad tracking records which pages a person visits. On a medical website, that can reveal far more about a visitor than any marketer should hold. We set up analytics so you can measure enquiries and bookings without sending condition-level page data to ad platforms.

That means careful pixel placement, proper consent settings and conversion events named for the action rather than the condition. We document what’s collected and why, so your practice manager can answer patient questions and your privacy policy matches what the website does.

Telehealth and multi-location clinic marketing

Telehealth widens your catchment, which changes how you market. A psychologist or specialist offering video consults can reach patients across WA, while their rooms still compete suburb by suburb. We separate the two: local SEO and a profile for each physical location, plus statewide pages and campaigns for telehealth.

For groups with several clinics, we build a website structure where every location has its own page, practitioners and booking path. Reporting shows each location on its own, so you can see which rooms need help.

Allied health marketing for local demand

Physiotherapy, psychology and other allied health services live and die on local search. People want someone nearby with an appointment this week, and they decide quickly. We focus your local SEO on the suburbs you serve and make online booking the easiest thing on your site.

Psychology clients often take longer to reach out, so content matters more there. Explain who each psychologist sees, how sessions work and what the first appointment involves.

How we helped Cancer Council WA rebuild MyUV around how people search for UV.

MyUV is Cancer Council WA’s public UV resource, with live UV levels Australia-wide. We’ve partnered with Cancer Council WA for over 10 years and first built MyUV in 2015.
Two sites doing one job became one. UV Daily was folded into MyUV, leaving one site to update and one for search engines to trust.
The rebuild began with search: a sitemap planned from how people look for UV and sun protection information.
Regular visitors check the UV before they head outside, so the layout they knew stayed where it was. Cancer Council WA’s team can build new pages from flexible layouts without a developer.

Read full case study

Mother and child shaded under a yellow beach umbrella, from Cancer Council WA MyUV imagery

10+yearspartnering with Cancer Council WA

2sitesMyUV and UV Daily consolidated into one platform

How we helped Generation SunSmart put its learning modules front and centre.

Generation SunSmart is how Cancer Council WA accredits schools and early childhood services for sun protection.
Educators visit for a learning module or a downloadable resource, fast. The rebuild put that learning content and those downloads at the centre of the site.
Icons and graphics carry the key sun protection messages for readers who skim.
We still host Generation SunSmart and MyUV, and look after the program’s associated domains.

Read full case study

Two teachers at a classroom table with a wide-brimmed hat in front of them

5domainsmanaged alongside hosting for Generation SunSmart

Where do your referrals come from?

Bring a rough count of last quarter’s new patients by referral source. We’ll look at your referrers, your online profile and your booking path, then show you the first three things we’d fix.

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Common questions about medical marketing

Can we market directly to GPs?

Yes, and for most specialists it’s the best place to start. GP-facing marketing is mostly useful information: who you see, how to refer, your wait times and how quickly reports come back. Your website should make all of that easy to find. Beyond the website, the right way to keep referrers informed depends on your specialty, so we’ll talk it through and agree it with you first. Anything aimed at GPs gets the same care as your patient material, with wording confirmed by you and your legal team. Done well, it reads like a colleague keeping the GP informed.

If every patient needs a referral, does SEO still matter?

It does, because referred patients still search before they book. If they find a full profile, clear first-appointment information and good reviews of your rooms, they’re more likely to book than ask for someone else. SEO also reaches people researching a condition before they see their GP, and some will ask for you by name. For a referral-only practice, keep SEO focused on your name, your practitioners and the procedures you’re known for.

What can we say about patient outcomes?

Very little in testimonial form. Ahpra’s guidelines restrict patient statements about the clinical side of care: what was wrong, what was done and how it turned out. Praise for the receptionist, the parking or a short wait is generally fine. Section 133 of the National Law covers anyone advertising a regulated health service, including agencies like us. Ads also shouldn’t promise outcomes or create unreasonable expectations, and offers need clear terms. These guidelines are detailed and get updated. We check the latest before drafting and confirm wording with you and your legal team before anything goes live.

Is it safe to use Google and Meta tracking on a medical website?

It can be, with care. The risk sits in what the tracking records. A pixel on a page about a specific condition can tell an ad platform more about a visitor than anyone intended. We keep tracking off sensitive pages unless there’s a clear reason, name conversions by action rather than condition, and set consent options properly. We’d also ask your privacy adviser to review the setup, because obligations differ between practices.

Who writes our health content, and who checks it?

Our writers draft it, and your clinicians check it. We start with a short interview or your existing patient handouts, then send each piece to a nominated practitioner for clinical review. Nothing goes live without their approval. We’d suggest each page shows the reviewer’s name and review date, and that older content is re-reviewed regularly so it stays accurate. If you’d rather write some pieces yourself, we’ll edit them for readability and search without changing the clinical meaning.

We offer cosmetic treatments. What changed in September 2025?

Ahpra’s guidelines for advertising higher-risk non-surgical cosmetic procedures took effect on 2 September 2025. They include a ban on influencer testimonials, so paid or gifted influencer posts about those procedures are off the table. Prescription-only medicines also can’t be advertised to the public, which limits how you can talk about injectables. We build cosmetic marketing around the practitioner, the consultation process and the clinic experience instead. Cosmetic rules are the strictest in health advertising. We check the current guidelines for every campaign and confirm each line with you and your legal team.

We're a small allied health practice. Where should we start?

Start with the free things. If you’re a solo physio, psychologist or podiatrist, claim and complete your Google Business Profile and ask clients for reviews about their experience. Make sure people can book online in a few taps, and write one clear page for each service. That foundation costs time rather than money, and every later campaign depends on it. When your diary is consistently full and you want to add a practitioner, that’s the point to bring in paid ads or an agency.

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How it feels to work with Distl

Built around consulting hours

Clinicians have minutes, not hours. Your account manager works mainly with your practice manager. We save practitioner time for the things only they can do: clinical review and the occasional interview. If your rooms are around Perth, we’ll come to you for that, before a list or after the last patient. Further afield, we meet by video call. The rest happens by email, on your schedule.

Guidelines checked before you see it

Every draft is checked against the latest Ahpra guidelines and platform rules before it reaches you. If a claim needs evidence, we ask for it. If a review touches on clinical outcomes, it stays out. You and your legal team still confirm the wording. Because the work has already been through a careful filter, approvals tend to move faster. Anything we’re unsure about is flagged for your judgement, never decided for you.

Reporting on referrers as well as patients

For referral-led practices, patient numbers only tell half the story. Each month we report new patients by source alongside referrer activity, like visits to your referrer pages and referral trends you share. Over a few quarters, you’ll see which GP practices are sending patients, which have stopped, and where a visit or a call might help.

Steady growth, carefully explained

Healthcare marketing rewards patience. We plan in quarters with you and your practice manager. Referrer and content foundations come first, then paid media where it makes sense for your practice. We won’t promise a number of new patients, because nobody honest can. We will tell you plainly when a channel stops earning its keep, and what we’d do with that budget instead.

Let’s make your practice easier to refer to

Tell us who refers to you now and who you’d like referring next year. We’ll map the path from GP letter to booked appointment and show you where it leaks.

Claim a Free Strategy Consultation