Real Estate Marketing

Your website is where a vendor checks whether you know their suburb. It should show recent sales, suburb pages written by people who sell there and agent profiles with real photos. The appraisal request should take a minute. We build on WordPress or, where speed and custom features matter, React.

Buyers still check portal listings on your site, so search and listing pages need to be quick on a phone. When we built Yard Property’s website, we let buyers make offers and vendors request appraisals directly.

A home shown as under offer on the portal but still for sale on your site makes the agency look careless. We connect your website to your CRM, so new listings, price changes and sold results update automatically. Nobody has to re-key anything.

That might be a custom plugin that syncs VaultRE with the site, or scheduled jobs that keep sale and rental listings current. If you’re on a different CRM, we’ll check what its feed allows before we quote, so there are no surprises mid-build.

Many vendors pick the agent before the agency. So every agent needs a profile page with a proper bio, current listings, recent sales and a direct contact.

Good real estate agent marketing builds the agent and the agency together. We give agents templates and simple guidelines so their own posts still look like your agency. If two or three agents write most of your business, keep their profiles, sales history and testimonials on your domain too. That record stays with you if they move on.

When a vendor searches for an agent in their suburb, the map results and reviews do much of the deciding. We manage a Google Business Profile for each office, keep details consistent and build a habit of asking happy vendors and landlords for reviews.

Our local SEO work adds suburb pages with something useful on them: recent sales, what’s selling and the agent who covers that patch. Pages that swap one suburb name for another rarely rank or convince anyone, so we don’t build them.

Landlords ask different questions from vendors: what you charge, how quickly you respond, how you handle arrears and maintenance, and how hard switching is. Property management marketing works when landlords get their own pages, their own enquiry form and, budget allowing, their own Google Ads campaign.

Landlords, property managers and agents each need their own path through the site. Regular email marketing keeps you in front of investors who already know you.

Your brand works hardest on signboards, window cards, letterbox drops and agent socials, where people see it for a second or two. If each office has drifted into its own version, vendors stop recognising you. We build brand identity systems that stay consistent from a signboard to an email signature.

When two agencies merge, build one identity from both and design the collateral to carry it. If you’re merging offices or rebranding after a change of ownership, plan the signboard changeover as carefully as the logo.

Just-listed and just-sold posts show owners you’re active in their street. We plan social media marketing around recent sales, suburb insights and agent faces, so owners think of you when it’s time to sell. Paid campaigns can reach homeowners in your area and remarket to people who viewed your appraisal page. Property ads on Facebook and Instagram can fall under special targeting rules, so we check Meta’s current policy before planning one.

Commercial agencies deal with a smaller, more professional audience, so LinkedIn ads and direct email usually do more than Instagram. If you’re a residential agency with a modest budget, put it into remarketing to past appraisal visitors before broad brand campaigns.