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<p class="intro-text">Like many businesses, you’re most likely using a multichannel marketing strategy running SEO, PPC, and Social Media campaigns.</p>
<p>But do your campaigns complement each other and your overarching digital goals?</p>
<p>This is where an <a href="https://distl.com.au/strategy/digital-strategy/">omnichannel marketing strategy</a> comes into play.</p>
<p>Omnichannel marketing is a seamless digital customer experience regardless of the marketing channel that your customer is on. The intention of this approach is that every touchpoint your customer has with your brand, it feels like a continuation of the previous touchpoint (think about a marketing funnel and what’s next).</p>
<p>This means that the strategy must be deliberately crafted from start to finish with a message that develops at each touchpoint and remains relevant to the stage of the customer journey and ultimately, the customer.</p>
<p>Your SEO campaign and content, your PPC ads, social media ads, and EDMs, need to be crafted in tandem to create a seamless digital marketing strategy that nurtures your customers to purchase or enquire.</p>
<p>While this can sound like a multichannel strategy, it’s not. Plain and simple.</p>
<p>Here’s why.</p>
<h2>Omnichannel vs. multichannel strategy</h2>
<p>The main point of difference between an omnichannel and multichannel marketing strategy is knowing where your customer is in their marketing journey.</p>
<p>Omnichannel marketing offers a personalised approach that places your customer at the centre of the strategy. The messaging within your strategy changes depending on how your customer engages, and what their needs are.</p>
<p>Every message across channels is created with specific intent and to serve based on previous interactions.</p>
<p>The better targeted messaging to their specific stage of the journey, the more likely your customers are to interact.</p>
<h3>Customer centric approach</h3>
<p>In a multichannel marketing approach, a business will be looking to cast a wide net and get in front of as many relevant eyeballs as possible. This will often be the case running, Google Ads, Facebook Ads, LinkedIn Ads, as well as running an SEO campaign. However, there will be no cohesion between these channels.</p>
<p>Whereas an omnichannel marketing strategy will intertwine each channel to engage customers holistically. This methodology is focused on creating a strong relationship with the customers and doesn’t simply target a large impression share.</p>
<h3>Consistent messaging</h3>
<p>A consistent message in your omnichannel strategy is necessary to deliver a high level customer experience. Businesses running an omnichannel strategy must be diligent to ensure their customers are receiving the same experience across all channels and through each interaction.<br />
If there are several internal departments or marketers working on an omnichannel marketing strategy, you need to ensure that they are all aligned and delivering the same message and brand image. If they are not in-tune, the likelihood of a successful strategy will significantly decrease.</p>
<h3>Buyer effort levels</h3>
<p>Another key component is the level of effort the customer needs as part of the journey. The intention of the omnichannel approach is to create a seamless experience. We want the customer to feel like their engagements do not create additional effort for them to do so.</p>
<p>A high level of data analysis and strategy implementation is required to ensure that every step is effortless for the customer. The less effort from customers, the more effective our strategy, leading to increased sales.</p>
<h2>Who is an omnichannel marketing strategy for?</h2>
<p>Is an omnichannel Marketing Strategy appropriate for every business? Absolutely not.</p>
<p>It’s crucial to identify how your audience behaves and whether the customer experience is a key factor in their decision-making process. This will help determine the right marketing strategy for your business.</p>
<p>Businesses that need to grab the customers attention, provide a high level of customer experience, and may also have a longer buying journey where customers need to be nurtured, are better candidates.</p>
<p>It’s also essential that you have the right tools, strategy, and process in place to be able to deliver an omnichannel approach.</p>
<h2>What are the benefits of an omnichannel marketing strategy?</h2>
<h3>1. The advantage of customer data</h3>
<p>Often businesses have customer data in excess and haven’t taken it to their advantage. For many marketers, this data is like finding gold. Utilising this data is what takes a good strategy and makes it great.</p>
<p>Here are a few questions you can ask yourself:</p>
<p>1. What experience are my customers having?<br />
2. What is my customer purchase process?<br />
3. What channels are my customers using to find my business?<br />
4. What channels are my customers using to buy my products/services?<br />
5. What experience are my customers having post sale?<br />
6. How many of my customers are becoming repeat business?<br />
7. Have we surveyed our customers for feedback?</p>
<p>Once you’ve gone through this process and answered all of these queries, you will be equipped with insights on where to improve your customer experience as well as what areas the business needs to improve. Ideally, you will also be able to gain a better appreciation for how to utilise your data at each step of your customers&#8217; purchase process.</p>
<p>The next step as part of your omnichannel strategy will be utilising this data to craft highly targeted messaging. These messages will be specific to where your customers are in the buyer’s journey and tailored to their preferences.</p>
<p>As part of your strategy, this data will also allow you to create automations to better reach out to your customers at the right time, with the right message, effortlessly.</p>
<h3>2. Improve your personalisation with targeted messages</h3>
<p>We just spoke about better targeted messaging. Now to unpack this further.</p>
<p>Personalisation is the heartbeat of an omnichannel marketing strategy. How we utilise the data to create hyper-targeted messages is the core of a successful strategy.</p>
<p>Segmentation is the next step to create personalised messages within your strategy. Segmenting your audiences into different interest groups will help you better create tailored messaging appropriate for their stage of the journey. The intention is to create a message which will provoke a desired action.</p>
<p>As an example, you can identify customers who haven’t made a purchase within the last 30 days. Now you can create a relevant message appropriate to their stage of the buyer’s journey and reach out to them with a promotional offer. Then using the data that you have collated about this type of customer; you can reach out on the platform that will yield the best return and will likely lead to a purchase.</p>
<h3>3. Increased purchase rates</h3>
<p>Utilising data, segmentation, and personalisation, the experience your customers will be having will be far greater than if you were running a Single Channel campaign. This greater experience directly correlates to an increase in purchases.</p>
<p>In 2020, marketing campaigns that utilised several channels vs. those that only ran one, lead to <a href="https://www.omnisend.com/blog/omnichannel-statistics/">a 287% increase in purchases.</a></p>
<img loading="lazy" class="aligncenter size-full wp-image-4377" src="https://wp.distl.com.au/wp-content/uploads/2022/04/Single_vs_Several_channels.png" alt="" width="716" height="436" />
<p><em>https://www.omnisend.com/blog/wp-content/uploads/2020/10/Single_vs_Several_channels.png</em></p>
<h3>4. Increased average order</h3>
<p>Not only are customers more likely to order from an omnichannel campaign, on average, they are likely to spend more per order.</p>
<p>Recently, statistics have shown that omnichannel marketing campaigns yield a <a href="https://v12data.com/blog/25-amazing-omnichannel-statistics-every-marketer-should-know/">13% increase in average spending per order.</a></p>
<h3>5. Increased customer loyalty &amp; retention rates</h3>
<p>It can cost up to <a href="https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/?sh=4235bfa5a8e0">five times more to attract a new custome</a>r than it does to retain an existing one.</p>
<p>Also, according to a study done by Frederick Reichheld from <a href="https://www.bain.com/offices/perth/">Bain &amp; Company</a>; increasing customer retention rates by 5%, can result in profit increases of between 25% &#8211; 95%.</p>
<p>Now to relate this back. Comparing a single channel to an omnichannel marketing strategy, in 2020, <a href="https://v12data.com/blog/25-amazing-omnichannel-statistics-every-marketer-should-know/">customer retention rates were 90% higher</a> when an omnichannel campaign was implemented.</p>
<p>Combining increased purchase rates, increased average order, and increased retention rates, an omnichannel approach effectively sells itself.</p>
<h3>Conclusion</h3>
<p>Utilising an omnichannel marketing strategy will allow you to provide more value to your customers and an exceptional &amp; seamless customer experience. With the right business, and implemented correctly, the increase in sales, average order spends, brand awareness, and retention rates can lead to hugely positive results on business growth.</p>
<p>If you’re trying to decide whether an omnichannel marketing approach is right for your business, feel free to <a href="https://distl.com.au/contact-us/">reach out to the team at Distl.</a></p>


What is an omnichannel marketing strategy (and why do I need one?)

<p class="intro-text">Hailing from Turkey, via the United States, Ekin found her way to the Wild Wild West bright-eyed and ready to take on the world of web development.</p>
<p>It was here Ekin began developing her now world-class web development skills. Unbeknownst to her at the time, it was also the beginning of her journey toward Distl.</p>
<p>“While I was a student at UWA, I started my career as a dev by developing a web application solution for a local start up,” Ekin said. And that was just the beginning! After graduating, she continued building up her skills as a software engineer developing VR based learning products; quickly developing a well-rounded skillset.</p>
<p>“I think I have a diverse background in terms of the web technologies I have worked with so I can try to help the team on various types of issues.”</p>
<p>Ekin has been a welcome addition to the Distl family, and in her time here she’s made a huge impact already. With a strong desire to continuously want to improve, she lives and breathes our values by just being her.</p>
<p>“I would love to keep learning and growing as a developer,” Ekin explained.</p>
<p>Aside from her incredible work ethic and eternally positive outlook, she’s also blessed us with continuous fun and laughter. Never taking herself too seriously, she likes to think of herself as “that one comedy-relief character in the Marvel movies”.</p>
<p>After hours, Ekin enjoys writing romance novels (as if she wasn’t talented enough already!), playing Pokemon, online shopping and planning her next amazing set of nails.</p>
<p>We couldn’t be happier to have Ekin on board with us, joining a growing team of female web developers leading the way in some amazing website technologies.</p>
<p>“Distl is the first company I worked at where the majority of our development team are women! It’s absolutely great to see and I’m excited to have more diversity in the dev field in terms of any identity.”</p>


From Turkey to Distl: Ekin’s web development journey

<h2>Thinking about digital marketing but don’t know where to start?</h2>
<p>&nbsp;</p>
<p>You’re running a cracking business. You’ve done the hard work. You’ve developed a killer brand strategy that sets you apart from the rest. Identified a need. Honed your craft. But you’re discovering that running a business you truly believe in only gets you so far.</p>
<p>You need people to know about your business, what you offer and how to reach you. You’ve probably recognised that you need … something. But do you need the help of a digital agency? And if you decide you do, how do you choose an agency? And how do you get the most value out of them?</p>
<h2>Do I really need digital marketing?</h2>
<p>Look, we’re a digital marketing agency. It goes without saying that at Distl, we back what we do. But even if digital marketing wasn’t our bread and butter, here’s the unbiased truth: your business needs marketing. It’s how you connect your business to your target market and let them know you’ve got something they need. And the right agency can help you do that in a way that’s lean and clean.</p>
<p>A digital agency can help you with the lot. From SEO to socials. From content to clicks. Agencies are packed with marketing experts who can help connect you with your customers, keeping them engaged and informed about your business. Marketing is the best tool to build your reputation. It can help boost sales and grow your business. It’s business 101. A no-brainer.</p>
<h2>Avoid DIY disasters. Call in the pros.</h2>
<h3>Why use a digital marketing agency</h3>
<p>So you know you need digital marketing – but why go to an agency? Why not manage your digital strategy in-house? We get it. After all, we all know how to use social media. If our screen time reports are anything to go by, some of us are basically experts. And you know your business better than anyone else. How hard can it be?</p>
<p>Turns out – it’s hard. Reverse parallel parking hard and just as frustrating. When you’re so close to the problem of how to best market yourself, it can be tough to see the wood for the trees. You make the same mistakes over and over. You miss things an outsider has the perspective to spot. A marketing agency can bring fresh eyes and solutions to your problems.</p>
<p>When you hire an agency, you’re not just hiring one person, with one person’s experience and abilities. You’re hiring a crack team of top-notch experts, each with their own set of skills and perspectives. Strategy. SEO. Paid media. Socials. Content. No single in-house or freelance marketing specialist – no matter how brilliant – can bring the scope of talent and capacity that an agency team can.</p>
<p>Plus the digital world is a constantly changing landscape. It takes a mammoth investment of time and resources to keep up to date. Digital agencies make it their mission to study how to best optimise each newfangled update, ultra-modern platform and fashionable new analytics tool. With an agency, you get all the benefits of hours invested in training – saving you the time and money needed to do this in-house.</p>
<h2>Skip the speed-dating. Find a perfect agency match, first time.</h2>
<h3>How to choose a digital agency</h3>
<p>Like Batman and Robin, the best working relationships are partnerships. Your relationship with your digital agency should be no different. Poor cultural fits can’t produce great results. It’s important to choose a digital marketing agency that gets you and your business.</p>
<h3>Understand what you need from a digital agency</h3>
<p>By now, you know you need a digital agency. You’re ready to go looking for that perfect match. Time to head to Google and hit search, right? Not quite. Before you even think about agencies, you need to get introspective. Pick up a mirror. Look your business dead in the eye. Ask everything you can to understand your business’ marketing goals. Where are you heading? What are you missing? What do you need? With a clear understanding of your expectations and ambitions – and the services you’ll need to meet them – you’ll find yourself with a good idea about which agencies best suit your specific needs. That missing piece of the puzzle.</p>
<h3>Find an agency that meets your needs</h3>
<p>And then the hunt is on. You’ve now got a crystal-clear idea of what services you’re after – that’s where your search starts. You’re on the hunt for agencies who tick all the boxes. Agencies with credibility and expertise. Agencies who practice what they preach. Agencies who are genuine and realistic.</p>
<p>It’s a simple exercise. Check out their website. Does it look professional? Do they have contact details and references on their site? Are there Google reviews for their services? Tick these boxes and you have a credible agency. Have a look at their staff, either on their site or on LinkedIn. If they have a team of in-house specialists with a wide range of experience, tick the expertise box. Does the SEO agency rank? Does the marketing agency have consistent, purposeful socials? Sounds like they practice what they preach. Tick. And finally, listen to what they have to say. Is it realistic? Remember, agencies who promise the moon tend to deliver cheese. You’re looking for something genuine. The real deal. Find that and tick it off the list.</p>
<h3>Trust your gut</h3>
<p>While narrowing down your contenders, there will probably be one who stands out. They get you. You click. This is where intuition comes in. It’s time to trust your gut. Chemistry with your agency can be make or break – and this is what it looks like.</p>
<p>Your values are on the same page. You feel comfortable. Supported. Safe to try new things. Your relationship is based on mutual respect and trust. You trust your agency to work in your best interests. You respect that they bring expertise, experience and scope to your projects. Your agency trusts your business and respects the insights you have about your organisation. You work in the same type of ways. Your agency genuinely understands you and your company culture. It just feels right. There’s that missing piece.</p>
<p>Congratulations. You’ve just found your digital agency, first try.</p>
<h3>Working best with your digital agency</h3>
<p>The end of your search is the start of exciting work with your new digital agency. You’ve got this. Remember that this relationship is a partnership and you’re already on your way to success. Set clear expectations about the things that matter to you. Things like how you’re going to communicate, deadlines and turnaround times. Give your agency creative and strategic freedom to do what they do best, in your best interests. You’re about to level up your digital marketing game.</p>
<h2>Conclusion</h2>
<p>Joining forces with a digital marketing agency is an investment. It’s the key to connecting with your audience and cultivating your public image. The right agency will work alongside you, with shared values and a strong understanding of your mission. Set the foundations for success with clear expectations and communication and you’re set to soar.</p>
<p>At Distl, we know how important it is to work with people who click with us, our values and our processes. <a href="https://distl.com.au/marketing/">Learn more about those here.</a> Have a look around. Do your research. Because we think we might just be the digital marketing agency match for you.</p>


How to choose the best digital agency for your business

Home

The recipe for an
unstoppable brand.

Build brand equity. Enjoy sustainable success.

What does all-in branding and digital look like?

Insights

What is an omnichannel marketing strategy (and why do I need one?)

From Turkey to Distl: Ekin’s web development journey

How to choose the best digital agency for your business

The recipe for an unstoppable brand.

Build brand equity. Enjoy sustainable success.

What does all-in branding and digital look like?

Insights

What is an omnichannel marketing strategy (and why do I need one?)

From Turkey to Distl: Ekin’s web development journey

How to choose the best digital agency for your business

The recipe for an
unstoppable brand.