What should a brand strategy do?
A brand strategy clearly and concisely documents the fundamental thinking that defines the essence of the brand you want to build. It also addresses important business management issues like branding architecture, and marketing consideration such as market segmentation and messaging.
Our brand strategy components include:
- Market segmentation
- Messaging and orientation
How we build brand strategies:
When we create your brand strategy with you, we explain and discuss all of these components with you within the context of your specific business scenario and needs.
Through a series of workshops with the key decision makers within your organisation, we will guide you through the process of creating a marketing road map that defines your intended brand and fosters a united branding front across all business functions and throughout the organisation as a whole.
To maximise branding consistency and recognition, and therefore strengthen the brand, your brand strategy document should become the reference point for every branding initiative. Your brand strategy will be used to inform the development of your themed brand identity and all the expressions of your brand – website, signage, brochures, advertising, expo stands etc – we create for you.
Brand identity components include:
- Visual language (theme)
- Verbal language
After a briefing interview to clarify and identify your specific needs and objectives, the relevant components will be developed to create a targeted brand identity for your business.
How do we create winning brand strategies?
At Distl, branding is our speciality. We can help you find the winning combination of brand strategy components to suit your business. Talk to us to find out more.