Google Ads

Drive hyper-targeted traffic to your website with PPC. Ensure your business holds prime ad placement on Google’s search results page and other partnered websites with Google Ads / Google Adwords management and strategic Pay-Per-Click (PPC) marketing.

Google Ads Perth

Distl is a specialist Google Ads agency in Perth, WA with over 25 years of industry experience. We provide Google Ads management to Perth’s top brands, helping them achieve incredible success through efficient PPC strategies. Our PPC specialists are the best in the business and as an accredited Google Partner, we continuously deliver an unbeatable ROI for our clients.

With Distl’s Google Ads management service, you’ll be taking advantage of everything Google Ads has to offer your business.

Give us a call!

DISTL 2023

New to Google Ads? Let’s get you up to speed.

Previously Google Adwords, Google Ads or Pay-Per-Click (PPC) is a powerful advertising tool that allows businesses to showcase their ads on Google’s search engine results pages (SERPs), websites within the Google Display Network, and even on YouTube. With its wide reach and precision targeting capabilities, Google Ads helps you connect with potential customers at the right moment, driving qualified traffic to your website and generating valuable leads.

How does Google Ads work?

Here’s a breakdown of how our Google Ads management services can work wonders for your business:

  1. Strategic campaign creation: Our expert team will work closely with you to define your advertising goals and objectives. Whether you’re aiming to increase website traffic, generate leads, or boost sales, we’ll create tailored campaigns to achieve those goals effectively.
  2. Keyword research and selection: We dive deep into thorough keyword research to identify the most relevant and high-performing keywords for your business. By strategically selecting the right keywords, we ensure that your ads appear to users actively searching for products or services like yours.
  3. Compelling ad creation: Our creative team crafts captivating ad copy that grab attention and compel users to take action. With attention-grabbing headlines, persuasive descriptions, and compelling calls-to-action, your ads will entice potential customers to click and engage with your business.
  4. Precise ad placement and targeting: With our expertise, we ensure that your ads appear in the right place at the right time. Whether it’s on the top of the search results page, relevant websites within the Google Display Network, or captivating YouTube videos, your ads will reach your target audience when they are most likely to engage.
  5. Pay-Per-Click (PPC): You only pay when someone clicks on your ad, making Google Ads a cost-effective advertising solution. Our team will continuously optimise your campaigns to improve click-through rates (CTRs) and conversions, helping you get the most out of your ad spend.
  6. Data-driven monitoring and optimisation: We believe in data-driven decisions. Our team closely monitors the performance of your campaigns using Google Ads’ robust reporting and tracking tools. By analysing metrics like clicks, impressions, conversions, and ROI, we gain valuable insights to optimise your campaigns, improve performance, and drive continuous growth for your business.

How can Google Ads benefit my business?

  1. Increased visibility: Google Ads places your ads prominently on search engine results pages, ensuring maximum visibility for your business. Your brand will be front and centre when potential customers are actively searching for products or services like yours.
  2. Targeted reach: With Google Ads, you can precisely target your audience based on factors such as location, demographics, interests, and search intent. This level of targeting ensures that your ads are shown to the right people, increasing the likelihood of conversions.
  3. Cost control: You have complete control over your budget with Google Ads. You can set a daily budget that aligns with your financial goals, and you only pay when someone clicks on your ad (pay-per-click). This allows you to optimise your spending and ensure that your investment is generating tangible results.
  4. Immediate results: Unlike traditional marketing methods, Google Ads provides near-instantaneous results. Once your campaigns are live, your ads will start appearing, driving traffic to your website and potentially generating leads and sales.
  5. Measurable performance: Google Ads provides comprehensive tracking and reporting tools that allow you to measure the performance of your campaigns. You can monitor metrics such as clicks, impressions, conversions, and ROI, gaining valuable insights to optimise your campaigns and maximise your success.

How much does it cost to use Google Ads?

The cost of using Google Ads varies depending on various factors, including your industry, competition, targeted keywords, and the overall effectiveness of your campaigns.

You have full control over your budget and can set a daily spending limit. Additionally, Google Ads operates on a pay-per-click model, meaning you only pay when someone clicks on your ad. This allows you to allocate your budget strategically and ensure that you’re getting the most out of your advertising investment. Our team of specialists can help determine the best budget based on your business, the competition, and your campaign goals.

How long does it take to see results?

The timeline for seeing results with Google Ads can vary depending on several factors. In some cases, you may start seeing immediate traffic and conversions as soon as your campaigns are live.

However, it’s important to note that optimisation and fine-tuning are crucial for long-term success. It typically takes time to gather data, analyse performance, and make informed adjustments to your campaigns. By continuously optimising your ads, keywords, and targeting, we can steadily improve your results over time.

Should I choose Google Ads or SEO?

Both Google Ads and SEO are powerful strategies for driving traffic and generating leads. However, they serve different purposes and can work well together in synergy.

  • Google Ads: Offers immediate visibility and results, allows for precise targeting, and provides control over ad messaging. It requires ongoing investment and stops generating traffic once you stop your campaigns.
  • SEO: Focuses on improving your organic search rankings over time, driving sustainable traffic without direct ad spend. It requires long-term effort, including optimising your website, creating high-quality content, and building high quality backlinks.

Ultimately, the choice between Google Ads and SEO depends on your specific goals, budget, and timeline. Many businesses find it beneficial to leverage both strategies to maximise their online presence and reach a wider audience.

Talk to Perth’s best PPC agency.

Here’s what you can expect…

  • No misleading, cherry-picked metrics.
  • No lock-in contracts.
  • Highly experienced Perth PPC team with 30+ experts, established in 1995.
  • No outsourcing (100% in-house).
  • 24/7 dashboard, monthly reporting, and quarterly strategy.
  • Australian owned agency, operated from Perth, Western Australia.
  • Agreed monthly fees with no hidden costs.
  • Unrivalled communication, with a dedicated, experienced point of contact.

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Why choose us over other Perth Google Ads companies?

By working with Distl, you are doing more than hiring just a marketing agency. We work as partners, engaging in business osmosis, where investing in us means we invest in you. We want skin in your game, we want to feel your wins, and we want you to know that your losses are ours as well.

Our Work

Ready to choose Distl as your preferred Google Ads partner in Perth?

All done entirely in-house.

Some essential aspects of Google Ads that are vital for success include…

Certified Google Ads Partner

Distl is proud to be a certified Google Ads Partner.

This distinction reflects our in-depth knowledge, experience, and commitment to excellence in managing Google Ads campaigns. Our team has demonstrated expertise in Google Ads and consistently meets Google’s strict performance requirements.

Proven track record

With a solid track record of success, our portfolio speaks for itself when it comes to successful Google Ads campaigns.

We have helped numerous businesses achieve their marketing goals through strategic planning, meticulous execution, and continuous improvement. We have the experience and expertise to develop highly effective campaigns that generate tangible results, and we look forward to adding your success story to our list of achievements.

Tailored strategies for your business

We understand that every business is unique, and we approach each client with a customised strategy.

Our team takes the time to understand your specific goals, target audience, and industry landscape. We then create tailored Google Ads campaigns that align with your objectives, ensuring maximum impact and return on investment.

Comprehensive campaign management

At Distl, we provide end-to-end campaign management services.

From strategic planning and keyword research to ad creation, bid optimisation, and performance tracking, we handle all aspects of your Google Ads campaigns. Our dedicated team continuously monitors and optimises your campaigns to drive continuous improvement and deliver the best possible results.

Transparent reporting and communication

We believe in transparency and open communication with our clients.

Throughout the partnership, you’ll receive regular updates on the performance of your Google Ads campaigns. We provide detailed reports that outline key metrics, insights, and recommendations. Our team is always available to address any questions or concerns you may have, ensuring a seamless and collaborative experience.

Holistic digital marketing approach

While Google Ads is a powerful tool, we understand that a comprehensive digital marketing strategy often requires a multi-channel approach.

At Distl, we offer a wide range of digital marketing services, including SEO, social media marketing, content marketing, and more. This holistic approach allows us to develop integrated campaigns that maximise your online presence and deliver exceptional results.

Over 20 of Perth’s finest digital marketing specialists under one roof.

With a wealth of Google Ads experience spanning over 25 years, our ad specialists have been witness to the ever-evolving landscape of Google Ads. They have successfully collaborated with a wide range of brands, from small local businesses throughout Perth and WA, to large international brands.

Our team’s expertise and extensive knowledge are what sets them apart, making them the driving force behind our clients’ success. We take the time to thoroughly understand our clients’ goals, target audience, and industry landscape. We then craft customised PPC strategies and ad campaigns that are specifically tailored to meet a business’ needs and maximise ROI, no matter how big or small your business is.

Meet the team

Our Google Ads process

Developed and carefully refined over many years, our Google Ads process is a proven formula for delivering exceptional results to our clients. We begin with strategic planning, conducting in-depth research to identify effective keywords and ad placements. Our team creates compelling ads designed to convert, and we continually monitor and optimise campaigns for maximum ROI. Transparency is paramount, with regular reporting to keep clients informed. Plus, we stay ahead of industry changes to ensure your campaigns remain competitive in the dynamic world of online advertising

Here is some insight into what a Google Ads retainer looks like with our agency.

Account setup

Your dedicated PPC specialist will set up your new Google Ads account (unless you already have one, we’ll review your current account) ensuring it’s done properly from the offset. We’ll start by configuring all the settings such as linking your analytics or any other third-party apps, setting up and testing tracking, and building out audiences for future campaigns.

Landscape & keyword research 

Following an in-depth review of your website and the competitor landscape, we conduct thorough keyword research to identify the most relevant and high-performing keywords for your business. This ensures that your ads reach the right audience, resulting in higher click-through rates and conversions.

Campaign set-up

Our team will create and structure your Google Ads campaigns, including selecting appropriate campaign types, targeting options, and ad extensions. This step ensures your campaigns are organised and aligned with your business goals.

Ad copy creation

Compelling ad copy is crucial for capturing the attention of potential customers. We craft persuasive ad copy that resonates with your audience and encourages them to take action, whether it’s making a purchase or filling out a form.

Landing page optimisation

Landing pages play a pivotal role in the success of your campaigns. We review and optimise your landing pages to ensure they contain the relevant information required for best user experience (UX) and conversion, ensuring that visitors are more likely to engage with your website and convert into customers.

Marketing strategy alignment

We align your Google Ads campaigns with your broader marketing strategy, ensuring consistency in messaging and branding across all channels. This approach maximises the impact of your advertising efforts.

Ad optimisation

Beyond initial ad creation, we continually refine and optimise your ads to improve performance. This involves A/B testing, adjusting ad copy and visuals, and leveraging ad extensions to enhance your ad’s effectiveness.

Campaign bid & budget management

Over the course of your campaign lifetime we’ll manage bids and budgets to ensure you get the best return on investment. There are various bid strategies we can use for your campaign. We’ll determine the best strategy based on your business type and goals, and continually monitor your spend to ensure your budget is allocated effectively.

Landing page strategy

Sometimes your website’s existing landing pages might not be optimal for Google Ads traffic. That’s OK! We test and review your pages, and develop a comprehensive landing page strategy that aligns with your campaign goals. This might include creating specific landing pages for different ad groups and campaigns or optimising a page for a particular conversion action you want the customer to take.

Analytics & tracking

We implement advanced analytics and tracking tools to provide you with in-depth insights into your campaign’s performance. This data-driven approach allows us to make informed decisions and continuously refine your Google Ads strategy for optimal results.

We have a proven track record of increasing ROI.

We had met with other companies prior to choosing Distl which seemed to give off sneaky impressions rather than genuine efforts. Distl has helped to grow our business with the use of Google ads and we will continue to use them going forward!

Carla & Sam Schneider
Monocle Optometry

Distl are the go to in Perth for professional digital marketing services. Their approach to the whole aspect rather than just the paid advertising is a big focus. Their work has lead to our business seeing a big improvement in our website & digital marketing performance, yet our costs decreased. Distl are worth the investment and I highly recommend collaborating with them.

Christine Jeggo
R&R Fencing

A Google Ads operation guided by clearly defined values you can get behind.

It comes down to our simple set of principles that guide our Google Ads strategies, helping us to develop what we believe to be an agency-business relationship unlike anything you will have experienced.

Start with empathy.

Listen harder. Find the insight that unlocks value.

Empathy is at the core of our Google ads work. We start by listening intently to our clients, understanding their unique challenges, target audience, and business goals. By putting ourselves in their shoes, we gain valuable insights that allow us to craft highly targeted and effective campaigns. Our empathetic approach helps us unlock the true value of Google ads by delivering messages that resonate with the audience on a deeper level.

Play the long game.

Quick wins are good, but we focus on the big picture.

We understand that sustainable success in Google ads requires a strategic and holistic approach. Our team goes beyond immediate gains and takes into account the broader objectives and long-term goals of our clients. We develop comprehensive ad strategies that not only deliver short-term results but also set the foundation for future growth and success.

Be an open book.

Wins and losses, there’s nothing to hide.

Transparency and honesty are fundamental to our company ethos. We believe in being an open book with our clients. Whether it’s celebrating wins or addressing setbacks, we maintain open and clear communication throughout the Google ads process. We share detailed reports, provide regular updates, and openly discuss the results of our campaigns. Our clients can trust that we have nothing to hide and that we are committed to their success.

Less, but better.

Keep it simple but not stupid.

When it comes to Google ads, we believe in the power of simplicity. We focus on creating impactful campaigns that cut through the noise and deliver meaningful results. We avoid unnecessary complexities and ensure that every element of our campaign is purposeful, concise, and targeted, aiming to deliver campaigns that stand out and drive the desired outcomes for our clients.

Push the boundaries.

Explore the possibilities, dive deeper.

We constantly dive deeper into data analysis, industry research, and emerging trends to uncover new opportunities for growth. Staying at the forefront of digital marketing advancements and pushing boundaries ensures that our clients benefit from the most innovative and effective strategies in the ever-evolving landscape of Google ads.

Continuously improve.

Pursue excellence, seek better ways.

To ensure the effectiveness of our Google ads campaigns, we employ strategies that include analysing campaign data to uncover patterns, trends, and user preferences, A/B testing methodologies such as ad variations, landing pages, and targeting parameters. We track the impact of and make informed decisions to continually enhance and improve campaign effectiveness.

We are also proud to have a Google support team on hand whom we communicate with on a regular basis, tapping into their extensive knowledge.  This partnership gives us access to exclusive resources, industry insights, and the latest tools and techniques offered by Google. By leveraging this expertise, we elevate our Google ads services to deliver better results for our clients.

Talk to us about increasing your leads.

Elevate your online presence and drive tangible results with our no-strings-attached, expert Google Ads services. We specialise in unraveling the complexities of online advertising, ensuring every step is transparent and easy to understand.

Whether you’re new to Google Ads or looking to refine your existing campaigns, our team is dedicated to clear communication and strategic execution. Experience the power of targeted ads that reach your ideal audience, generating clicks that count. Don’t miss out on potential customers — reach out to us today.


Or call
(08) 9381 4441


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FAQs about Google Ads

How do you set a budget for my Google Ads campaign?

Our PPC specialists determine a suitable budget for your Google Ads campaign by considering your goals, keyword competitiveness, target audience, geographical scope, ad positioning, competition, estimated click costs, and historical conversion rates. We calculate a daily and monthly budget based on these factors to align with your objectives. As the campaign progresses, adjustments are made for optimal performance and return on investment.

What are keywords and why are they important in Google Ads?

Keywords are the terms or phrases that trigger your ads to appear when users search on Google. They’re crucial because they determine when and where your ads will show, connecting your ads with relevant user queries.

How do you write effective Google Ads?

Effective Google Ads are concise, relevant, and include compelling headlines and descriptions that encourage users to take action. They should also include relevant keywords and a strong call-to-action.

I have a Google Ads credit, can you use this?

Google occasionally offers ad credits as part of promotions. You usually need to meet specific criteria to claim these credits, and the process can vary. We will check your Google Ads account for any available credits and use these where and when we can!

What kind of budget should I set aside for Google Ads?

The budget you should set aside for Google Ads depends on various factors such as your industry, goals, and competition. It’s recommended to start with a budget you’re comfortable with and adjust based on performance. Our PPC specialists can help you determine the best budget for your campaign!

How do you track the performance of my Google Ads campaigns?

We track your Google Ads campaign performance through various methods. We use the Google Ads platform to monitor key metrics such as clicks, impressions, click-through rate (CTR), conversions, and cost per conversion. We also ensure conversion tracking is set up to measure specific actions, like purchases or form submissions. Additionally, we integrate Google Analytics to gain deeper insights into user behaviour from PPC traffic on your website.

What does it mean by “optimising” my Google Ads campaigns?

Optimisation involves refining your campaigns over time. This includes adjusting keywords, ad copy, bids, and targeting based on performance data to improve ad relevance and efficiency. Regular analysis of metrics such as clicks, impressions, click-through rate (CTR), conversions, ROAS and cost per conversion help guide us in optimising the campaign by adjusting keywords, ad copy, and bidding strategies to enhance overall effectiveness and ROI.

What are some common Google Ads mistakes?

Some of the common Google Ads mistakes that can lead to poor campaign performance include selecting irrelevant keywords, neglecting negative keywords, weak ad copy, not utilising ad extensions, ignoring Quality Score factors, infrequent campaign monitoring, inadequate landing page design, improper geo-targeting, lacking conversion tracking, making excessive setting changes.  Avoiding these mistakes requires strategic keyword selection, which may include regular monitoring, A/B testing proper geo-targeting, responsive mobile design, and attention to Quality Score and conversion tracking.

What are the benefits of using Google Ads?

Google Ads allows you to target a highly relevant audience, control your budget, track performance, and quickly reach potential customers actively searching for products or services like yours.

What are the drawbacks of using Google Ads?

Potential high competition leading to increased costs. Highly competitive industries can drive up Cost Per Click (CPC) and make it challenging to maintain a prominent ad position within your budget. Users using ad blockers can sometimes limit the reach of your ads. Google ads has immediate results, so naturally if you stop running ads, your visibility and traffic will likely decrease.

Despite these drawbacks, effective management and optimisation can mitigate many of these challenges, making Google Ads a powerful tool for online advertising.

What types of businesses can benefit from Google Ads?

Virtually any business can benefit from Google Ads, but it’s particularly effective for businesses with specific products or services, local businesses, e-commerce, and those looking for immediate online visibility.

How does Google Ads compare to other advertising platforms?

Unlike social media platforms that target users based on interests and behaviours, Google Ads targets users based on these, in addition to a user’s search queries, capturing users actively looking for products or services.

Google Ads offers various ad formats, including text ads, display ads, video ads, and shopping ads, providing options for different business goals. Depending on the industry, competition, and keywords, Google Ads can have higher costs per click compared to some social media platforms.

Google Ads offers immediate visibility, while some other platforms may require time to build an audience and gain traction. Choosing the right platform depends on your goals, target audience, and advertising strategy. Our team at Distl can help determine the best strategy for your business objectives!

What are some best practices for using Google Ads?

Best practices include choosing relevant keywords, writing compelling ad copy, testing different ad variations, targeting specific demographics, and using ad extensions to provide additional information.

Can you target my Google Ads campaigns to specific geographical areas or demographics?

Yes, we can target your campaigns based on geographical locations, such as cities, states and countries, even down to postcodes and kilometre radius targeting! We can also target demographics (such as age, gender, income), and even specific interests.

How can I use Google Ads to improve my brand awareness?

You can use Google Ads to display your ads across relevant websites in the Display Network or run YouTube video ads to reach a broader audience and enhance brand visibility.

Can you use Google Ads to drive traffic to my physical location?

Yes, with location targeting and Google My Business integration, you can drive traffic to your physical store by showing ads to users near your location when they search for relevant keywords. There are few requirements, but our specialists can help determine whether you are eligible!

Can you use Google Ads to reach a global audience?

Absolutely, Google Ads allows you to target specific countries, regions, or even languages to reach a global audience.

What are some resources for learning more about Google Ads?

Aside from asking our very own Google ads wizards at Distl, Google’s own resources, such as the Google Ads Help Center and Academy for Ads, are great places to start. There are also various online courses and blogs that provide in-depth insights.

What are some communities?

Communities like the Google Ads Community Forum and industry-specific forums are excellent places to connect with other advertisers, ask questions, and learn from each other.

What’s the difference between Search and Display ads?

Search ads appear on Google’s search results page when users search for specific keywords, while Display ads are visual ads shown on websites within Google’s Display Network, targeting users based on their interests and behaviour.

What happens if you stop my Google Ads campaigns?

If you stop your campaigns, your ads will no longer appear, and you’ll no longer incur ad costs. That can be a benefit for businesses who need to run ads in short bursts, for example during a seasonal promotion. However, you’ll also lose the potential traffic and conversions that the campaigns were generating.

Are Google Ads worth it for small businesses?

Yes, Google Ads can be beneficial for small businesses as it allows precise targeting, budget control, and the ability to compete with larger businesses in search results.

Are Google Ads cheaper than Facebook?

The cost of ads on Google and Facebook can vary based on factors like industry, competition, and targeting. Both platforms offer different benefits, and costs can vary widely. Our specialists can help determine costs tailored specifically to your own business.

How do Google Ads charge you?

Google Ads charges you through a pay-per-click (PPC) model, meaning you’re charged each time someone clicks on your ad. The cost per click (CPC) depends on factors like competition and bid amount. Most commonly, Google aggregates the costs from clicks throughout the billing cycle (usually a month) and sends you an invoice or charges your pre-set payment method in the account. You’ll make payments based on the accumulated costs, and your ads continue running as long as your budget allows.