Google Ads Perth

Perth’s Google Ads Specialists.

Distl is a Google Ads agency in Perth, WA with over 25 years of industry experience. With Perth’s best PPC specialists we are able to deliver a truly incredible ROAS to Perth’s biggest brands.

  • Highly experienced Perth PPC team.
  • 25+ digital specialists all in-house
  • Accredited Google Partner.

Give us a call! 5/5Read our reviews

126 % increasein leads
193 % increasein leads
56 % increasein purchases
55 % increase in conversions

Why choose Distl for Google Ads?

Summit Homes Group

Summit Homes Group began working with Distl back in 2021, coming on board for Google ads, and a suit of other digital marketing services. Working with Summit has been a dream, and we are so proud of the results we have been able achieve working with their talented team.

Summit Homes Group video testimonial for Distl marketing agency Perth

No lock-in contracts, no hidden costs, 25+ Perth based digital marketers, No outsourcing (100% in-house), Industry leading communication

5/5Based on 65 reviews
Distl recently helped us create a very dynamic and engaging website. They understood our brand...and helped us create a fast, well designed and multifaceted e-commerce based site. The team were great to work with and communication was open and easy. We are stoked with the result!
Using WordPress to format and edit the Scotford Fennessy website has been a fantastic practice....The collaboration with Distl reinforces this as they provide an enlightening experience from the website development side and are very easy to use. You can continuously update information on the user-friendly interface (Dashboard, Media, Pages, etc.), which is the flexibility you need when dealing with the ever-changing nature of a company like ours. WordPress also allows you to see the impact of the information (or pages) you implement into your website design with the constant updating of the SEO score, so you can easily keep on top of what is working to draw in organic traffic. We recommend WordPress and Distl to anyone looking for an easy way to set up a very professional online representation of your Company.
It was a pleasure to deal with the team at DISTL. Jelena and the team...worked closely with us to deliver a fantastic new website for Davey Real Estate that was tailored to our marketing brief.
The DISTL team identified various avenues to increase our business reach in the golf market...for Perth. My company has seen a significant upturn in golfers in the last few months from enquiries for corporate golf events through to more players on course. The team took great initiatives to find and source opportunities including reaching out to online websites for inclusions – results were seen immediately on traffic to our website in referral sites.
The SEO team send detailed reports outlining their success and provides a great indication of ROI for the resort.
We worked with the Distl team to revitalise our aging website and bring it to present our team, business, capabilities and our culture to the market. Working with the creative Distl team from our very technical team produced a great result which we are immensely proud of - Thanks Distl!
We loved working with the Distl team to rebuild our new and improved online sales...platform Seekwine. Having looked at quite a few companies around Perth and Australia we found that the service and attention Distl provided was hard to match. Branding, web and digital services were all provided and nothing went un-missed as it was important for us to get our message of Seekwine across and what it meant to us not only as a new website but as a brand. We simply love the team and love working with them!
I highly recommend the team at team at Distl for any web development and

BirdBrain has assisted in all of our crazy ideas and online projects to reach actual results by mapping out clear and concise plans to hit goals and targets.

Everything we have planned together has eventuated into reality and I believe this is just the start of our growth and partnership. This company is the classic example of quality, reliability and integrity and you “get what you pay for in the SEO space”.

If you are after real results, I recommend contacting the team - Keep up the good work!
David has built a fantastic team of experienced professionals capable of your transforming your digital...presence. Distl helped to create our SEM and SEO strategies which led to a significant increase in relevant web traffic and conversions. I would highly recommend this agency to support your growth aspirations.
Great experience with David and Hannah! We felt from day 1 they were genuine and...have always had good communication with them. We had met with other companies prior to choosing Distl which seemed to give off sneaky impressions rather than genuine efforts. Distl has helped to grow our business with the use of Google ads and we will continue to use them going forward!
Since working with Distl (Ryan rocks!!) we've seen a remarkable growth in our business across...of of our targeted markets. The team at Distl are fantastic communicators, always keeping us updated & making extremely valuable suggestions resulting in conversions. Their business is adaptable & professional, made evident during Covid-19 downturn, they accommodated our business needs without sacrificing their service. We are extremely happy with our relationship with the entire team at Distl & highly recommend them for all walks of businesses. Thanks Distl for getting our business & website out there to so many new clients.
Distl developed our website when we first opened our business but their expertise has not...stopped there. They have been a great asset to company with their ongoing SEO and website support along with helping us develop content to keep our website up to date and relevant. Jess from Distl has been an integral part and we appreciate all the hard work she puts in along with the rest of the team at Distl.
Love the team at Distl! They're super helpful, quick to respond and the staff are...always friendly.
We had our website re-built by them recently. They offered great ideas and advice and were easy to collaborate with. The team took our site to a whole new level and we couldn't be happier.
Highly recommend their services.
We have worked with the team at Distl for several years and they have maximised...our websites, built our campaigns, blogs and overall grown our online presence. Distl provides a personnel service and I would recommend them to any business looking for a reliable digital marketing provider.
Distl are the go to in Perth for professional digital marketing services. Their approach to...the whole aspect rather than just the paid advertising is a big focus. Their work has lead to our business seeing a big improvement in our website & digital marketing performance, yet our costs decreased. Distl are worth the investment and I highly recommend collaborating with them.
Fantastic experience with Distl. I met with four different companies for SEO and website, very happy I chose these guys. Adam has been fantastic managing our account, going above and beyond what I would have expected.
Absolutely fantastic service.
Great and clear communication with sound honest advise.
Thank you David -...pleasure working with you.
I can’t rave enough about Distl. Great service even when I had to say sorry...Covid is affecting my business I have to stop your service. They are still looking after me. I have gone from way down the list to number one in organic search. People that really care. Not many businesses like that any more. Really know what they are doing. Best of all the good money you spend stays in WA. Employing West Australians.
Face to face meetings. Talk the right language. What more can I say. Ring them now. Gary
Wesley College has seen very positive results since engaging Distl. The team on our professional, responsive and understand our goals. Communication is regular and clear, so we all know the direction we're headed in and the steps needed to get us there.
We have tried a few digital marketing/SEO companies over the years and Distl has been...the best experience by far. They explain the technicalities to us (rather than obfuscate) and take a consistent and long-term approach to our needs.
The awesome team at Distl have taken us on a wild rebrand journey. From branding...workshops to physical refurbishment the team have been informative, supportive and fun.
Always responding quickly to any inquiries and doing everything they can to make the process smooth.
Thanks for all your help so far.
I wish to confirm that we dealt with Distl for the redevelopment of our web,...during which they have provided our business with excellent support in the areas of website engineering, search engine optimisation, Google places optimisation, web design and development. Their work has been a major factor in our website’s success with an increase of 58% in our website traffic. The design of our web was exactly in line with the brief provided. They clearly understood what our company was about and the outcome we hoped to achieve.

We have found the service of Distl to be second to none. They were extremely prompt and reliable in all aspects of our project. They explained complicated web functions and terms in a way that is easy to understand and therefore act upon.

I can confidently recommend Distl as a solid and reliable supplier, and experts in their field.
Hooray! I have finally find the right one. 10 years in business and gone through...quite a few digital agencies who promised a lot and achieved a little. I have lost my faith in digital agencies until I came across Distl who offers non-contract service. Thumb up! David and his team are amazing. Only 2 weeks into working with them, Distl has brought our organic ranking to the 4th on google page 1 . My PREVIOUS digital agency who charges a fortune , but couldn't achieve this in 12 months. I am so impressed and super excited to see what more Distl can do for us.
Distl have been incredibly helpful getting my business off the ground. The approach was personal...and professional. They gave excellent advice all along the way and the branding has been a winner. I have had so many uber-positive comments, even from marketers who are looking at branding all day long. The SEO results have way exceeded what I could have hoped. Thanks to Dave and the team, I have a thriving business today!
A massive thanks to Distl with Dave, Jess and Jeremy for their continued help for my start-up business. Not having much experience in marketing myself, the team at Distl have continued to amaze me with their knowledge and ability to nail exactly the look and feel I was wanting in communicating my business to clientele. The journey has only just started and I hope to continue this partnership with Distl for a long time to come. Can't speak highly enough. Thanks again guys!
We chose Distl after considering a few different digital companies. We have not been their efforts so far. Katie and David helped us with our digital options, and were able to explain everything clearly and professionally. Their willingness to travel to our office to meet with us made life so much easier for us.
We have been working with Adam at Birdbrain for a few years now. Adam has...been excellent to deal with and is always able to breakdown the technical jargon that often becomes confusing in the world of digital marketing. We highly recommend.
Distl is a very professional company that has helped our business to keep growing and...evolving in a dynamic and challenging environment. With a great team of people supporting our business. Especially Emily our account manager and Brandon senior graphic designer.
We have been very pleased with the service provided by Distl for website design and...SEO. Our account manager Ryan is exceptional at explaining technical matters clearly and concisely. I would happily recommend Distl to others.
Engaging Distl to produce our website was an excellent decision. Having Maise as our an amazing experience. The personal service, beautifully designed website and professionalism is unparalleled. Our customers comments are extremely positive and we are looking forwards to a continued relationship in the future.
Super professional company with there communication throughout the process to the high standard of product...they deliver. We haven't needed to look elsewhere for our digital marketing over the last 6 years, as we trust what Distl deliver on.
Highly professional and competent team. Jess and her team were amazing to work with and...we now have a faster, modern company website. I definitely recommend Distl.
We have been working with Maise and the team at Distl for a year now...with fantastic results. Maise is a great communicator who is always available and always looking for improvement. Highly recommended
We have had nothing but excellent service from Distl, especially Jess Sexton. Her interest and...enthusiasm in our business is truly refreshing.
I came to these guys off the back of a complete nightmare of a build. They have been amazing so far in helping us to recover. All the graphs are going in the right direction and it's hard to argue with that.
Distl has done a re-brand for Adage Furniture, the outcome of this has well exceeded...what any of our team ever thought was possible!
Such an awesome, professional and friendly team! They work hard to achieve great results and...make sure you are informed along the way.
Have been with Distl for a few years for my digital marketing and the team...are awesome. Great to work with and great ROI. Fully recommend!

A Google Ads agency in Perth backed by 25 years of experience.

Drive hyper-targeted traffic to your website with PPC. Ensure your business holds prime ad placement on Google’s search results page and other partnered websites with Google Ads / Google Adwords management and strategic Pay-Per-Click (PPC) marketing.

With Distl’s Google Ads management service, you’ll be taking advantage of everything Google Ads has to offer your business.

Let’s get started

New to Google Ads?

Let’s get you up to speed.

What is Google Ads?

Previously Google Adwords, Google Ads or Pay-Per-Click (PPC) is a powerful advertising tool that allows businesses to showcase their ads on Google’s search engine results pages (SERPs), websites within the Google Display Network, and even on YouTube. With its wide reach and precision targeting capabilities, Google Ads helps you connect with potential customers at the right moment, driving qualified traffic to your website and generating valuable leads.

How does Google Ads work?Here’s a breakdown of how our Google Ads management services can work wonders for your business:

  1. Strategic campaign creation: Our expert team will work closely with you to define your advertising goals and objectives. Whether you’re aiming to increase website traffic, generate leads, or boost sales, we’ll create tailored campaigns to achieve those goals effectively.
  2. Keyword research and selection: We dive deep into thorough keyword research to identify the most relevant and high-performing keywords for your business. By strategically selecting the right keywords, we ensure that your ads appear to users actively searching for products or services like yours.
  3. Compelling ad creation: Our creative team crafts captivating ad copy that grab attention and compel users to take action. With attention-grabbing headlines, persuasive descriptions, and compelling calls-to-action, your ads will entice potential customers to click and engage with your business.
  4. Precise ad placement and targeting: With our expertise, we ensure that your ads appear in the right place at the right time. Whether it’s on the top of the search results page, relevant websites within the Google Display Network, or captivating YouTube videos, your ads will reach your target audience when they are most likely to engage.
  5. Pay-Per-Click (PPC): You only pay when someone clicks on your ad, making Google Ads a cost-effective advertising solution. Our team will continuously optimise your campaigns to improve click-through rates (CTRs) and conversions, helping you get the most out of your ad spend.
  6. Data-driven monitoring and optimisation: We believe in data-driven decisions. Our team closely monitors the performance of your campaigns using Google Ads’ robust reporting and tracking tools. By analysing metrics like clicks, impressions, conversions, and ROI, we gain valuable insights to optimise your campaigns, improve performance, and drive continuous growth for your business.

How can Google Ads benefit my business?

  1. Increased visibility: Google Ads places your ads prominently on search engine results pages, ensuring maximum visibility for your business. Your brand will be front and centre when potential customers are actively searching for products or services like yours.
  2. Targeted reach: With Google Ads, you can precisely target your audience based on factors such as location, demographics, interests, and search intent. This level of targeting ensures that your ads are shown to the right people, increasing the likelihood of conversions.
  3. Cost control: You have complete control over your budget with Google Ads. You can set a daily budget that aligns with your financial goals, and you only pay when someone clicks on your ad (pay-per-click). This allows you to optimise your spending and ensure that your investment is generating tangible results.
  4. Immediate results: Unlike traditional marketing methods, Google Ads provides near-instantaneous results. Once your campaigns are live, your ads will start appearing, driving traffic to your website and potentially generating leads and sales.
  5. Measurable performance: Google Ads provides comprehensive tracking and reporting tools that allow you to measure the performance of your campaigns. You can monitor metrics such as clicks, impressions, conversions, and ROI, gaining valuable insights to optimise your campaigns and maximise your success.

How much does it cost to use Google Ads?The cost of using Google Ads varies depending on various factors, including your industry, competition, targeted keywords, and the overall effectiveness of your campaigns.

You have full control over your budget and can set a daily spending limit. Additionally, Google Ads operates on a pay-per-click model, meaning you only pay when someone clicks on your ad. This allows you to allocate your budget strategically and ensure that you’re getting the most out of your advertising investment. Our team of specialists can help determine the best budget based on your business, the competition, and your campaign goals.

How long does it take to see results?The timeline for seeing results with Google Ads can vary depending on several factors. In some cases, you may start seeing immediate traffic and conversions as soon as your campaigns are live.

However, it’s important to note that optimisation and fine-tuning are crucial for long-term success. It typically takes time to gather data, analyse performance, and make informed adjustments to your campaigns. By continuously optimising your ads, keywords, and targeting, we can steadily improve your results over time.

Should I choose Google Ads or SEO?Both Google Ads and SEO are powerful strategies for driving traffic and generating leads. However, they serve different purposes and can work well together in synergy.

Google Ads: Offers immediate visibility and results, allows for precise targeting, and provides control over ad messaging. It requires ongoing investment and stops generating traffic once you stop your campaigns.

SEO: Focuses on improving your organic search rankings over time, driving sustainable traffic without direct ad spend. It requires long-term effort, including optimising your website, creating high-quality content, and building high quality backlinks.

Ultimately, the choice between Google Ads and SEO depends on your specific goals, budget, and timeline. Many businesses find it beneficial to leverage both strategies to maximise their online presence and reach a wider audience.

Google Ads Services

Here is an insight into what a Google Ads retainer looks like with our agency.


Developed and carefully refined over many years, our Google Ads process is a proven formula for delivering exceptional results to our clients. We begin with strategic planning, conducting in-depth research to identify effective keywords and ad placements. Our team creates compelling ads designed to convert, and we continually monitor and optimise campaigns for maximum ROI. Transparency is paramount, with regular reporting to keep clients informed.

Plus, we stay ahead of industry changes to ensure your campaigns remain competitive in the dynamic world of online advertising.

Request a quote

Account setupWe make sure everything is set up perfectly.

Your dedicated PPC specialist will set up your new Google Ads account (unless you already have one, we’ll review your current account) ensuring it’s done properly from the offset. We’ll start by configuring all the settings such as linking your analytics or any other third-party apps, setting up and testing tracking, and building out audiences for future campaigns.

Landscape and keyword research We will find your audience and what makes them tick.

Following an in-depth review of your website and the competitor landscape, we conduct thorough keyword research to identify the most relevant and high-performing keywords for your business. This ensures that your ads reach the right audience, resulting in higher click-through rates and conversions.

Campaign setupWe start putting together your lead generating machine.

Our team will create and structure your Google Ads campaigns, including selecting appropriate campaign types, targeting options, and ad extensions. This step ensures your campaigns are organised and aligned with your business goals.

Ad copy creationWe speak your customers language.

Compelling ad copy is crucial for capturing the attention of potential customers. We craft persuasive ad copy that resonates with your audience and encourages them to take action, whether it’s making a purchase or filling out a form.

Landing page optimisationWe ensure a great first impression.

Landing pages play a pivotal role in the success of your campaigns. We review and optimise your landing pages to ensure they contain the relevant information required for best user experience (UX) and conversion, ensuring that visitors are more likely to engage with your website and convert into customers.

Marketing strategy alignmentWe make sure your ads land right on target.

We align your Google Ads campaigns with your broader marketing strategy, ensuring consistency in messaging and branding across all channels. This approach maximises the impact of your advertising efforts.

Ad OptimisationWe tweak and tinker until it drives itself.

Beyond initial ad creation, we continually refine and optimise your ads to improve performance. This involves A/B testing, adjusting ad copy and visuals, and leveraging ad extensions to enhance your ad’s effectiveness.

Campaign bid and budget managementWe make sure you don't spend a cent more than you have to.

Over the course of your campaign lifetime we’ll manage bids and budgets to ensure you get the best return on investment. There are various bid strategies we can use for your campaign. We’ll determine the best strategy based on your business type and goals, and continually monitor your spend to ensure your budget is allocated effectively.

Landing page strategyWe go back and see what works, and what doesn't.

Sometimes your website’s existing landing pages might not be optimal for Google Ads traffic. That’s OK! We test and review your pages, and develop a comprehensive landing page strategy that aligns with your campaign goals. This might include creating specific landing pages for different ad groups and campaigns or optimising a page for a particular conversion action you want the customer to take.

Analytics and trackingWe go deep on the data.

We implement advanced analytics and tracking tools to provide you with in-depth insights into your campaign’s performance. This data-driven approach allows us to make informed decisions and continuously refine your Google Ads strategy for optimal results.

Google Ads Team

Over 25 of Perth’s finest digital marketing specialists under one roof.

With a wealth of Google Ads experience spanning over 25 years, our ad specialists have been witness to the ever-evolving landscape of Google Ads. They have successfully collaborated with a wide range of brands, from small local businesses throughout Perth and WA, to large international brands.

Meet the team

Ready to choose Distl as your preferred Google Ads partner in Perth?

Here’s why you should.

Certified Google Ads PartnerDistl is proud to be a certified Google Ads Partner.

This distinction reflects our in-depth knowledge, experience, and commitment to excellence in managing Google Ads campaigns. Our team has demonstrated expertise in Google Ads and consistently meets Google’s strict performance requirements.

Proven track recordWith a solid track record of success, our portfolio speaks for itself when it comes to successful Google Ads campaigns.

We have helped numerous businesses achieve their marketing goals through strategic planning, meticulous execution, and continuous improvement. We have the experience and expertise to develop highly effective campaigns that generate tangible results, and we look forward to adding your success story to our list of achievements.

Tailored strategies for your businessWe understand that every business is unique, and we approach each client with a customised strategy.

Our team takes the time to understand your specific goals, target audience, and industry landscape. We then create tailored Google Ads campaigns that align with your objectives, ensuring maximum impact and return on investment.

Comprehensive campaign managementAt Distl, we provide end-to-end campaign management services.

From strategic planning and keyword research to ad creation, bid optimisation, and performance tracking, we handle all aspects of your Google Ads campaigns. Our dedicated team continuously monitors and optimises your campaigns to drive continuous improvement and deliver the best possible results.

Transparent reporting and communicationWe believe in transparency and open communication with our clients.

Throughout the partnership, you’ll receive regular updates on the performance of your Google Ads campaigns. We provide detailed reports that outline key metrics, insights, and recommendations. Our team is always available to address any questions or concerns you may have, ensuring a seamless and collaborative experience.

Holistic digital marketing approachWhile Google Ads is a powerful tool, we understand that a comprehensive digital marketing strategy often requires a multi-channel approach.

At Distl, we offer a wide range of digital marketing services, including SEO, social media marketing, content marketing, and more. This holistic approach allows us to develop integrated campaigns that maximise your online presence and deliver exceptional results.

Simon Account Manager Distl

We integrate all digital marketing channels.

At Distl, we take pride in being a comprehensive digital marketing partner that seamlessly integrates SEO with other essential channels to maximise your online presence. Our holistic approach encompasses content marketing, social media, pay-per-click advertising (Google Ads) and email marketing, ensuring that your digital efforts work cohesively to drive enhanced results.

Our Ethos

We have values you can get behind.

It comes down to our simple set of principles that guide our Google Ads strategies, helping us to develop what we believe to be an agency-business relationship unlike anything you will have experienced.

Start with empathy.

Listen harder. Find the insight that unlocks value.

In branding, just like everything we do, we start by listening and understanding. In particular, during our next brand development workshops, we’ll listen intently for that special nugget that will form the nucleus of a great brand strategy.

Play the long game.

Quick wins are good, but we focus on the big picture.

A well-engineered strategic brand isn’t a quick fix tactic. And while you can expect a short-term return from well-executed branding, the deep, enduring value will be seen over the life of your business and the influence on the audience.

Be an open book.

Warts and wins, there’s nothing to hide.

To achieve the most effective branding outcome over the long term relies on transparent, barrierless two-way communication. By engaging regular feedback at everything step we’re able to maintain openness and ensure we’re all on the same page.

Less, but better.

Keep it simple but not stupid.

Our philosophy of brand purity is driven by the pursuit of distilling the essence of a business’s value in creating a brand. In a world that swirls with complexity, competition and disinformation, we believe simplicity is the ultimate sophistication.

Push the boundaries.

Go further, go deeper, explore what’s possible.

Branding isn’t a one size fits all process. If you’re serious about moving the needle you need a partner with the business acumen and specialist team to go beyond the generic.

Continuously improve.

There’s always a better way. We work hard to find it.

With 20+ years and hundreds of successful branding projects under our belt, we’ve learned that no matter how good our processes are, there’s always room for improvement. That’s why at the end of each project, we’ll take time to debrief and look at what we can do better.

Let’s work together

Measurable results. Tangible value. Quantifiable ROI. And if we don’t deliver, you can walk away. It’s what we’ve been doing since for more than two decades.

No matter the size of your business, what your industry is or how ambitious your goals, we have the experience and in-house capabilities to get you a result.

  • Highly experienced Perth PPC team.
  • 25+ digital specialists all in-house.
  • Accredited Google Ads Partner.
  • No lock-in contracts.

Start a conversation.

08 9381 4441

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Google Ads FAQs

How do you set a budget for my Google Ads campaign?

Our PPC specialists determine a suitable budget for your Google Ads campaign by considering your goals, keyword competitiveness, target audience, geographical scope, ad positioning, competition, estimated click costs, and historical conversion rates. We calculate a daily and monthly budget based on these factors to align with your objectives. As the campaign progresses, adjustments are made for optimal performance and return on investment.

What are keywords and why are they important in Google Ads?

Keywords are the terms or phrases that trigger your ads to appear when users search on Google. They’re crucial because they determine when and where your ads will show, connecting your ads with relevant user queries.

How do you write effective Google Ads?

Effective Google Ads are concise, relevant, and include compelling headlines and descriptions that encourage users to take action. They should also include relevant keywords and a strong call-to-action.

I have a Google Ads credit, can you use this?

Google occasionally offers ad credits as part of promotions. You usually need to meet specific criteria to claim these credits, and the process can vary. We will check your Google Ads account for any available credits and use these where and when we can!

What kind of budget should I set aside for Google Ads?

The budget you should set aside for Google Ads depends on various factors such as your industry, goals, and competition. It’s recommended to start with a budget you’re comfortable with and adjust based on performance. Our PPC specialists can help you determine the best budget for your campaign!

How do you track the performance of my Google Ads campaigns?

We track your Google Ads campaign performance through various methods. We use the Google Ads platform to monitor key metrics such as clicks, impressions, click-through rate (CTR), conversions, and cost per conversion. We also ensure conversion tracking is set up to measure specific actions, like purchases or form submissions. Additionally, we integrate Google Analytics to gain deeper insights into user behaviour from PPC traffic on your website.

What does it mean by “optimising” my Google Ads campaigns?

Optimisation involves refining your campaigns over time. This includes adjusting keywords, ad copy, bids, and targeting based on performance data to improve ad relevance and efficiency. Regular analysis of metrics such as clicks, impressions, click-through rate (CTR), conversions, ROAS and cost per conversion help guide us in optimising the campaign by adjusting keywords, ad copy, and bidding strategies to enhance overall effectiveness and ROI.

What are some common Google Ads mistakes?

Some of the common Google Ads mistakes that can lead to poor campaign performance include selecting irrelevant keywords, neglecting negative keywords, weak ad copy, not utilising ad extensions, ignoring Quality Score factors, infrequent campaign monitoring, inadequate landing page design, improper geo-targeting, lacking conversion tracking, making excessive setting changes. Avoiding these mistakes requires strategic keyword selection, which may include regular monitoring, A/B testing proper geo-targeting, responsive mobile design, and attention to Quality Score and conversion tracking.

What are the benefits of using Google Ads?

Google Ads allows you to target a highly relevant audience, control your budget, track performance, and quickly reach potential customers actively searching for products or services like yours.

What are the drawbacks of using Google Ads?

Potential high competition leading to increased costs. Highly competitive industries can drive up Cost Per Click (CPC) and make it challenging to maintain a prominent ad position within your budget. Users using ad blockers can sometimes limit the reach of your ads. Google ads has immediate results, so naturally if you stop running ads, your visibility and traffic will likely decrease.

Despite these drawbacks, effective management and optimisation can mitigate many of these challenges, making Google Ads a powerful tool for online advertising.

What types of businesses can benefit from Google Ads?

Virtually any business can benefit from Google Ads, but it’s particularly effective for businesses with specific products or services, local businesses, e-commerce, and those looking for immediate online visibility.

How does Google Ads compare to other advertising platforms?

Unlike social media platforms that target users based on interests and behaviours, Google Ads targets users based on these, in addition to a user’s search queries, capturing users actively looking for products or services.

Google Ads offers various ad formats, including text ads, display ads, video ads, and shopping ads, providing options for different business goals. Depending on the industry, competition, and keywords, Google Ads can have higher costs per click compared to some social media platforms.

Google Ads offers immediate visibility, while some other platforms may require time to build an audience and gain traction. Choosing the right platform depends on your goals, target audience, and advertising strategy. Our team at Distl can help determine the best strategy for your business objectives!

What are some best practices for using Google Ads?

Best practices include choosing relevant keywords, writing compelling ad copy, testing different ad variations, targeting specific demographics, and using ad extensions to provide additional information.

Can you target my Google Ads campaigns to specific geographical areas or demographics?

Yes, we can target your campaigns based on geographical locations, such as cities, states and countries, even down to postcodes and kilometre radius targeting! We can also target demographics (such as age, gender, income), and even specific interests.

How can I use Google Ads to improve my brand awareness?

You can use Google Ads to display your ads across relevant websites in the Display Network or run YouTube video ads to reach a broader audience and enhance brand visibility.

Can you use Google Ads to drive traffic to my physical location?

Yes, with location targeting and Google My Business integration, you can drive traffic to your physical store by showing ads to users near your location when they search for relevant keywords. There are few requirements, but our specialists can help determine whether you are eligible!

Can you use Google Ads to reach a global audience?

Absolutely, Google Ads allows you to target specific countries, regions, or even languages to reach a global audience.

What are some resources for learning more about Google Ads?

Aside from asking our very own Google ads wizards at Distl, Google’s own resources, such as the Google Ads Help Center and Academy for Ads, are great places to start. There are also various online courses and blogs that provide in-depth insights.

What are some communities?

Communities like the Google Ads Community Forum and industry-specific forums are excellent places to connect with other advertisers, ask questions, and learn from each other.

What’s the difference between Search and Display ads?

Search ads appear on Google’s search results page when users search for specific keywords, while Display ads are visual ads shown on websites within Google’s Display Network, targeting users based on their interests and behaviour.

What happens if you stop my Google Ads campaigns?

If you stop your campaigns, your ads will no longer appear, and you’ll no longer incur ad costs. That can be a benefit for businesses who need to run ads in short bursts, for example during a seasonal promotion. However, you’ll also lose the potential traffic and conversions that the campaigns were generating.

Are Google Ads worth it for small businesses?

Yes, Google Ads can be beneficial for small businesses as it allows precise targeting, budget control, and the ability to compete with larger businesses in search results.

Are Google Ads cheaper than Facebook?

The cost of ads on Google and Facebook can vary based on factors like industry, competition, and targeting. Both platforms offer different benefits, and costs can vary widely. Our specialists can help determine costs tailored specifically to your own business.

How do Google Ads charge you?

Google Ads charges you through a pay-per-click (PPC) model, meaning you’re charged each time someone clicks on your ad. The cost per click (CPC) depends on factors like competition and bid amount. Most commonly, Google aggregates the costs from clicks throughout the billing cycle (usually a month) and sends you an invoice or charges your pre-set payment method in the account. You’ll make payments based on the accumulated costs, and your ads continue running as long as your budget allows.

Get ahead with Perth’s leading Google Ads agency.

Elevate your online presence and drive tangible results with our no-strings-attached, expert Google Ads services. We specialise in unraveling the complexities of online advertising, ensuring every step is transparent and easy to understand.

Whether you’re new to Google Ads or looking to refine your existing campaigns, our team is dedicated to clear communication and strategic execution. Experience the power of targeted ads that reach your ideal audience, generating clicks that count.

David Metcalf

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we’d love to hear from you.

08 9381 4441

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3/73 Troy Terrace
Jolimont WA