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Image Optimisation for SEO: A Guide to Keeping Your Website Running Smoothly

The latest in effective image SEO optimisation techniques. Boost search rankings, enhance website performance, and improve user experience with faster loading and responsive visuals.

Cam Dobie Dec 02, 2024
MarketingSEO
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director Dave Metcalf in meeting with prospective SEO client

Generative Engine Optimisation (GEO). The End of SEO?

Generative Engine Optimisation or GEO is the emerging phrase describing what many are seeing as the next iteration of SEO. It refers to the practice of crafting content in such a way that AI driven search engines such as ChatGPT, Perplexity, Google Gemini and Google AI Overviews prioritise it when answering user enquiries.

David Metcalf Nov 07, 2024
SEO
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Cam Dobie SEO Specialist in meeting at Distl

Shopify vs. WooCommerce: Which is Right for Your Business?

Choosing the Right eCommerce Platform Choosing the right eCommerce platform is a crucial decision for any business looking to establish…

Jakeb Munn Oct 11, 2024
Web
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What are AI Overviews?

Everything you need to know about ‘AI Overviews’ – How they work and how we are preparing for the “new way to search” with generative AI.

Cam Dobie Jun 19, 2024
SEO
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How to enable AI Overviews in Australia

If you’re a business owner or a digital marketing agency like us, Google’s introduction of AI Overviews is a big…

Cam Dobie Jun 19, 2024
SEO
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An SEO specialist working with developer to improve a websites SEO performance.

How will AI Overviews look?

AI Overviews are bringing generative artificial intelligence (Generative AI) to Google search in the form of AI-generated snippets. These snippets…

Rob Sharif Jun 19, 2024
SEO
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Kate Brand Srategist at Distl

What is brand positioning?

If you’re a marketer or work in the advertising field, you’ve most likely heard about the concept of ‘brand positioning’. In…

Kate Wright Jun 12, 2024
Branding
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What are OKRs?

In both life and business, we all have ambitious goals we aspire to achieve. The real challenge lies in creating…

David Metcalf May 30, 2024
Marketing
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Do you need SEO?

While most businesses will benefit from SEO, it is always worth asking yourself these questions to see if it is…

Rob Sharif May 17, 2024
InsightsSEO
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Adib and Matt social media on phone

What are search engines?

Whether you are considering hiring an SEO agency, or doing SEO yourself, getting your head around the basics is going…

David Metcalf May 02, 2024
SEO
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A journey of creativity and growth with Katja

We sat down for a chat with Katja to uncover the secrets behind her success, her role’s evolution at Distl, and what keeps her inspired.

Katja Lambert Apr 22, 2024
Culture
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Group Photo in Meeting Room with marketing specialists

A deep dive into marketing trends for 2024 

Will AI help your social strategy sink or swim? Should you be focusing on more platforms—or fewer? Is your SEO…

Adib Massoudi Feb 23, 2024
MarketingInsights
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Sarah Account Manager at Distl

Get to know our brand account manager Sarah

Account managers are the backbone in the success of agencies and clients alike. At Distl, we take pride in the…

Sarah Tobias Feb 05, 2024
CultureBranding
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Adib Intern at Distl

Adib’s journey from intern to junior paid media specialist

At Distl, we’ve always had a soft spot for nurturing young talent and providing them with a platform to thrive….

Ryan Wilson Nov 10, 2023
CultureSocial
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Bianca Digital Account Manager Distl

How to overcome organic social media fatigue

The overwhelming variety of social media platforms can leave many businesses feeling lost. With new platforms popping up all the time, the…

Olivia Tan Oct 20, 2023
MarketingSocial
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Simon Account Manager Distl

Paid or organic social

These days, having a social media presence for your business is just as important as having a website.With demand for content forever…

Simon Du Oct 19, 2023
SocialMarketingInsights
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Team members at Distl discussing SEO in Perth office

How long does SEO take?

Search Engine Optimisation (SEO) is a key element of any effective digital marketing strategy. Done well, it will improve a…

David Metcalf Sep 26, 2023
SEOMarketing
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Understanding typography: what it is and why it matters

The role of typography in branding The right font, chosen with care and consideration, can be used to convey a…

Katja Lambert Sep 20, 2023
Branding
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What is a good conversion rate?

Introduction to conversion rates: what, why and how? What is a conversion rate? In its most simple terms, the conversion…

David Metcalf Sep 15, 2023
MarketingSEO
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