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December 3 2020 was a momentous day for us.
We said our goodbyes to BirdBrain and Luminosity and officially launched Distl.
Now more than 6 months on, we thought we’d take the opportunity to reflect on our experiences so far and celebrate the milestones we’ve achieved.
<h2>Becoming Distl </h2>
You may already know the <a href="https://distl.com.au/the-making-of-distl/" target="_blank" rel="noopener">story of how we became Distl</a>, but to catch you up to speed, our rebrand was all about consolidating our two brands into one, seamlessly integrated agency.
Along the way, we also learned how to better communicate who we are and why we exist.
Since <a href="https://distl.com.au/insights/building-resilient-brands/" target="_blank" rel="noopener">refining our brand purpose</a>, every part of our business is now strategically aligned to our mission for building Australia’s most resilient brands.
“While the rebrand has been one of the most fulfilling stages of our business journey, it’s also had a positive impact on virtually every aspect of the business,” said our Director David Metcalf.
“Holding internal and public launch events to present the brand and then rolling out a communications plan across social media, blogs and video content has more clearly aligned our purpose, values, service offering and culture”.
Bringing our vision to life was a huge undertaking for our team, but as Digital Marketing Specialist and Culture Lead Jess Bacon explains, we’ve come through it stronger and more united.
“After a rebrand, you may expect everyone to be exhausted from the process. I think our team have experienced the opposite,” Jess said.
“We’re motivated and invigorated from the rebrand and everyone has a real fire burning under them. We’re now driven to push harder, to do better work and really get our name out there”.
<h2>Projects we’ve launched </h2>
Fuelled by our rebrand, we’ve tackled 2021 head on and launched a range of new brand and web projects for our clients.
Here’s a snapshot of some of the work we’ve done this year, from rebranding Sydney based design, fit out and construction business Cyclo, to launching a new website for Pilbara Solar, a young renewable energy development company.
<a href="https://wp.distl.com.au/works/cyclo/"><img loading="lazy" class="aligncenter size-large wp-image-3267" src="https://wp.distl.com.au/app/uploads/2021/08/Cyclo-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://wp.distl.com.au/app/uploads/2021/08/Cyclo-1024x683.jpeg 1024w, https://wp.distl.com.au/app/uploads/2021/08/Cyclo-300x200.jpeg 300w, https://wp.distl.com.au/app/uploads/2021/08/Cyclo-768x512.jpeg 768w, https://wp.distl.com.au/app/uploads/2021/08/Cyclo-1536x1024.jpeg 1536w, https://wp.distl.com.au/app/uploads/2021/08/Cyclo.jpeg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
Cyclo Group rebrand, bespoke website design and development
<img loading="lazy" class="aligncenter size-large wp-image-3268" src="https://wp.distl.com.au/app/uploads/2021/08/07_Momentum_Posters_1920 × 1280-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://wp.distl.com.au/app/uploads/2021/08/07_Momentum_Posters_1920 × 1280-1024x683.jpeg 1024w, https://wp.distl.com.au/app/uploads/2021/08/07_Momentum_Posters_1920 × 1280-300x200.jpeg 300w, https://wp.distl.com.au/app/uploads/2021/08/07_Momentum_Posters_1920 × 1280-768x512.jpeg 768w, https://wp.distl.com.au/app/uploads/2021/08/07_Momentum_Posters_1920 × 1280-1536x1024.jpeg 1536w, https://wp.distl.com.au/app/uploads/2021/08/07_Momentum_Posters_1920 × 1280.jpeg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />
Momentum Engineering rebrand and website
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<a href="https://wp.distl.com.au/works/pilbara-solar/"><img loading="lazy" class="aligncenter size-large wp-image-3269" src="https://wp.distl.com.au/app/uploads/2021/08/PS_05_3xMobiles_1920 × 1280-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://wp.distl.com.au/app/uploads/2021/08/PS_05_3xMobiles_1920 × 1280-1024x683.jpeg 1024w, https://wp.distl.com.au/app/uploads/2021/08/PS_05_3xMobiles_1920 × 1280-300x200.jpeg 300w, https://wp.distl.com.au/app/uploads/2021/08/PS_05_3xMobiles_1920 × 1280-768x512.jpeg 768w, https://wp.distl.com.au/app/uploads/2021/08/PS_05_3xMobiles_1920 × 1280-1536x1024.jpeg 1536w, https://wp.distl.com.au/app/uploads/2021/08/PS_05_3xMobiles_1920 × 1280.jpeg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
Pilbara Solar bespoke website design and development
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<div class="mceTemp"></div>
<a href="https://wp.distl.com.au/works/ayres-composite-panels/"><img loading="lazy" class="aligncenter size-large wp-image-2751" src="https://wp.distl.com.au/app/uploads/2021/06/thumbnail-8-1024x682.jpeg" alt="" width="1024" height="682" srcset="https://wp.distl.com.au/app/uploads/2021/06/thumbnail-8-1024x682.jpeg 1024w, https://wp.distl.com.au/app/uploads/2021/06/thumbnail-8-300x200.jpeg 300w, https://wp.distl.com.au/app/uploads/2021/06/thumbnail-8-768x512.jpeg 768w, https://wp.distl.com.au/app/uploads/2021/06/thumbnail-8.jpeg 1526w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
<div class="wp-caption aligncenter">Ayres Composite Panels bespoke website design and development</div>
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<h3><img loading="lazy" class="aligncenter size-large wp-image-3271" src="https://wp.distl.com.au/app/uploads/2021/08/DiskBank_1920x1280_00000-1024x683.jpg" alt="" width="1024" height="683" srcset="https://wp.distl.com.au/app/uploads/2021/08/DiskBank_1920x1280_00000-1024x683.jpg 1024w, https://wp.distl.com.au/app/uploads/2021/08/DiskBank_1920x1280_00000-300x200.jpg 300w, https://wp.distl.com.au/app/uploads/2021/08/DiskBank_1920x1280_00000-768x512.jpg 768w, https://wp.distl.com.au/app/uploads/2021/08/DiskBank_1920x1280_00000-1536x1024.jpg 1536w, https://wp.distl.com.au/app/uploads/2021/08/DiskBank_1920x1280_00000.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></h3>
DiskBank bespoke website design and development
&nbsp;
<img loading="lazy" class="aligncenter size-large wp-image-3270" src="https://wp.distl.com.au/app/uploads/2021/08/ScopeAdvisory_1920x1280_00000-1024x683.jpg" alt="" width="1024" height="683" srcset="https://wp.distl.com.au/app/uploads/2021/08/ScopeAdvisory_1920x1280_00000-1024x683.jpg 1024w, https://wp.distl.com.au/app/uploads/2021/08/ScopeAdvisory_1920x1280_00000-300x200.jpg 300w, https://wp.distl.com.au/app/uploads/2021/08/ScopeAdvisory_1920x1280_00000-768x512.jpg 768w, https://wp.distl.com.au/app/uploads/2021/08/ScopeAdvisory_1920x1280_00000-1536x1024.jpg 1536w, https://wp.distl.com.au/app/uploads/2021/08/ScopeAdvisory_1920x1280_00000.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />
Scope Advisory bespoke website design and development
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<h3>Celebrating our clients </h3>
Our clients are the lifeblood of our business. We love working with businesses of all shapes and sizes, helping them to achieve their biggest, hairiest, most audacious goals.
Since rebranding, our relationships with our clients have only flourished.
“There was definitely a sense of excitement and intrigue from clients when they heard we were rebranding,” said Ryan Wilson, Digital Marketing Specialist and Client Service Lead.
“The big difference I’m noticing in our client base since the rebrand is having the knowledge of everything we have to offer. Marketing clients are being exposed to our branding services and branding clients are going through the entire journey, staying on for ongoing marketing”.
From new brands we’re working with to long term clients who are exploring new opportunities, here’s a few client highlights from 2021 so far.
<h4>New relationships</h4>
Our digital marketing team has taken on a wide range of new clients this year.
In February we began working with BGC Housing Group and already we’ve launched a new website for them in collaboration with Creative.adm.
We’ve been managing their SEO, PPC and paid social, and we’re due to start activities with their real estate brand Now Living Realty.
Executive recruitment firm Scotford Fennessy are another new client we’ve welcomed into the fold.
After engaging us for SEO and paid social, we’re now starting a new website project with them.
<h4>Long term partnerships</h4>
Owned by the Ecseri family, Tecsec Security Solutions and 21st Century Business Equipment have been with us for many years as SEO clients.
This year 21st Century Business Equipment introduced a new product called NXT21. More than a point of sale system, NTXT21 is a complete business solution for Perth’s hospitality industry.
To help their team launch NXT21, we produced a promotional brochure and a new landing page, using a PPC campaign and an eDM to help increase awareness and drive enquiries.
Another long-term client of ours is Remastone, a WA supplier of limestone blocks, cladding and paving products.
Over the course of several years, we’ve worked on a range of digital marketing activities including SEO, PPC, paid social, eDMs and Spotify advertising, and now we’re designing and developing a new website for them.
We’ve also begun to branch into new areas with our client R&amp;R Fencing, Perth’s leading manufacturer and supplier for fencing and gate supplies.
On top of our usual SEO and PPC efforts, we’ve now run a promotional radio campaign and produced a range of branded collateral for them.
<h3>New faces in our team  </h3>
<img loading="lazy" class="aligncenter wp-image-3275 size-large" src="https://wp.distl.com.au/app/uploads/2021/08/MG_4514_forupload-1024x683.jpg" alt="" width="1024" height="683" srcset="https://wp.distl.com.au/app/uploads/2021/08/MG_4514_forupload-1024x683.jpg 1024w, https://wp.distl.com.au/app/uploads/2021/08/MG_4514_forupload-300x200.jpg 300w, https://wp.distl.com.au/app/uploads/2021/08/MG_4514_forupload-768x512.jpg 768w, https://wp.distl.com.au/app/uploads/2021/08/MG_4514_forupload-1536x1024.jpg 1536w, https://wp.distl.com.au/app/uploads/2021/08/MG_4514_forupload-2048x1366.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" />
Our clients may be the reason why we exist, but we wouldn’t be able to produce our quality of work without the right people in our team.
At every stage of our business journey, we’ve put a lot of effort into ensuring we have the perfect mix of in-house specialists, selecting skilled individuals who fit our culture and align with our values.
We’d like to officially welcome our newcomers for 2021 and take a moment to acknowledge each of them.
Pictured left to right, we have Alice Hampshire, Ekin Bukulmez, Anthony Curnow, Andy Sexton, Shayan Azad, Joel Cook and Jan de Waal.
<a href="https://wa.campaignbrief.com/anthony-curnow-departs-brand-agency-to-join-distl-as-brand-and-communications-lead/">As reported in Campaign Brief</a> a few months ago, Anthony joined our team as our Brand and Communications Director to help shape the next phase in our evolution.
We’ve also brought on Alice as a Senior Account/Project Manager and Ekin as a new addition to our web development team.
Our digital marketing team has also expanded to cater to our growing client base, with Andy, Jan and Shayan joining our ranks.
After completing his internship with us at the beginning of the year, Joel has also come on board with us full time as Account Support to continue his learning and development.
<h4>Nurturing our culture</h4>
While it was exciting to unveil Distl to the world and start a new chapter, we knew it was important to nurture our team throughout the change.
Our Digital Marketing Specialist Emily Newman became part of our team at the pivotal moment when we launched the Distl brand.
“When I joined Distl, the team culture was like nothing I had seen before. There was such a sense of pride within the entire team. It was evident that years of hard work had led to this milestone, and everyone was making the most of celebrating together,” Emily said.
“Distl is a forward-thinking, welcoming, and empowering workplace. There’s never a dull moment. Whether you’re learning about a new digital trend, getting to know a new client, or collaborating with a teammate – it’s full of joy”.
Following the rebrand, we’ve focused on strengthening our culture by creating opportunities for social bonding and providing access to activities that support physical and mental health.
Throughout 2021 this has included team lunches, social drinks on Friday afternoons, in office massages, recreational events and access to a Class Pass company membership.
Last week we also held an internal development workshop with our long-term client People Solutions.
Under the guidance of their organisational development experts, we used the Myer-Briggs Type Indicator methodology to gain greater insight into each of our team members.
<h4>Learning and development</h4>
As our culture is built on collaboration and shared learning, we’re always seeking ways to increase our knowledge and further develop our skills, both individually and as a team.
Each team member is allotted time each week for self-development, and everyone is encouraged to complete training courses to help grow their skillset.
Most recently, Jess and Ryan (pictured below with one of our many office dogs Harper) took the Advanced Account Management course by the Advertising Council of Australia.
<img loading="lazy" class="aligncenter size-large wp-image-3294" src="https://wp.distl.com.au/app/uploads/2020/08/WEB-INNER_JessRyan_resized-1024x683.jpg" alt="" width="1024" height="683" srcset="https://wp.distl.com.au/app/uploads/2020/08/WEB-INNER_JessRyan_resized-1024x683.jpg 1024w, https://wp.distl.com.au/app/uploads/2020/08/WEB-INNER_JessRyan_resized-300x200.jpg 300w, https://wp.distl.com.au/app/uploads/2020/08/WEB-INNER_JessRyan_resized-768x512.jpg 768w, https://wp.distl.com.au/app/uploads/2020/08/WEB-INNER_JessRyan_resized-1536x1024.jpg 1536w, https://wp.distl.com.au/app/uploads/2020/08/WEB-INNER_JessRyan_resized.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />
<h4>The future  </h4>
Everyone at Distl is committed to our vision and sustaining the momentum we’ve built so far. We know who we are as an agency and what we can achieve when we come together as a team.
“The rebrand was long overdue and it’s important that we don’t lose the value of what we’ve worked so hard to build,” said David Metcalf.
“The backend of 2021 will be about delivering on our purpose – building unstoppable, resilient brands for our clients”.

Beyond The Rebrand: Our Journey So Far

Internships usually go one of two ways. Either you’re treated as a glorified gopher who’s expected to take on all the grunt work, or if you’re lucky, someone will take you under their wing and nurture your development.  
 
Our Digital Marketing Specialist Jess Bacon has been on both sides of the coin. Four years ago, she was on the cusp of graduating with a degree in Marketing and Finance when she began to seek out internship opportunities.  
“It was important to me that I get hands on experience in an internship capacity, but my first internship at a financial planning office was not what I was expecting,” Jess said.  
“I was filing paperwork and told to complete admin tasks. I was more an assistant than an intern. I didn’t really get any opportunity to learn”.  
When she later secured a copywriting internship with Distl (then known as BirdBrain), she knew she had found the right place for her.  
“Our copywriter at the time was my mentor and she managed my internship. She gave me in depth feedback and continually pushed me to do great work. The whole marketing team really supported my development, I learned something new every day.” 
Over time, she was exposed to different parts of the business and was able to learn from other skilled team members, until eventually she put herself forward for a permanent role. What started as a part time position quickly turned into full time employment, and now four years later, Jess is one of the most highly skilled digital marketing specialists in our team. As part of her continued development, she has also taken on a role in our leadership team as Culture Lead.  
“The internship taught me from the ground up. I was able to practice the basics over and over until it became natural. Understanding the core fundamentals so well has helped me immensely when communicating with my clients,” Jess shared.  
“I knew as soon as I started here that this was the place I wanted to stay. The culture is supportive, it’s one of knowledge sharing and collaboration, and that resonates so much with me. I want to continue to promote that in my role as Culture Lead.”  
More recently, our Account Support Joel Cook completed his internship with us when he was fresh out of university. Being a graduate during COVID-19 came with unique challenges, and Joel quickly realised he had to be proactive in finding opportunities to gain hands on experience.  
“An internship gives you a taste of everything. It helps you discover which direction you want your career to head in. At Distl, I got exposed to everything the agency does and how they do it, while also gaining an understanding of the wider industry,” Joel explained.   
“I think it helps to start your career as an intern, especially straight out of university. You aren’t expected to know everything. No question is a stupid question.  People understand you’re still learning, and they’re prepared to share their knowledge with you.” 
Upon completing his internship, Joel was offered a full-time position with Distl as Account Support to enable him to continue his learning and development.  
“I decided to take the role not only for career progression, but also because of the great culture and people. Everyone is friendly and welcoming, making it a great environment to continue to learn and develop as a marketing professional,” Joel said.  
Our Technical SEO Sam Driessen took a slightly different path to Jess and Joel. While he also began his journey with us as an intern, he didn’t make the leap to agency world by applying for an internship in the traditional way. He already had some life and career experience under his belt and had recently completed a Digital Marketing Diploma that gave him a theoretical understanding of the digital space. Looking to apply his knowledge and gain practical experience, Sam was open to the idea of an unpaid internship.   
“I googled &#8220;digital marketing Perth&#8221; to get a feel for the agencies that were out there, what kind of work they were doing and how they approached digital. Distl (then BirdBrain) was the only company that resonated with me,” Sam said.  
“They were taking a tailored approach to digital, delivering bespoke work for each client. I reached out, asking for a chance to get my foot in the door and our Director David Metcalf replied to tee up an interview later in the week”.  
A senior SEO specialist mentored Sam one-on-one, enabling him to build his skillset and understand the practical applications of his learnings. Four years on, Sam is now our top SEO expert and a key member of our leadership team. As his internship gave him the opportunity to understand how we operate at Distl, he found it advantageous to continue with the same agency.  
“The internship taught me a great deal about SEO and digital marketing, but it also gave me valuable insight into how agencies run,” Sam explained.  
“Getting hired after my internship meant that I could hit the ground running. If I&#8217;d taken a role elsewhere, I&#8217;d have to take time to get up to speed with their systems and processes”.  
Based on their experiences, all three of our past interns would recommend today’s university students complete an internship before graduating to help set themselves up for the future. 
“There will be more opportunity and less competition if you get in touch with agencies that aren&#8217;t advertising positions. Seek out agencies doing the kind of work you&#8217;re interested in and ask if they&#8217;re open to showing you the ropes,” Sam said.  
Even if you’ve already pursued a career in another field and want to make the move to marketing, you can still apply the same approach. At Distl, we tend to offer 3-month internships on an annual basis with the intention of hiring if the candidate has shown promise and demonstrated they are the right cultural fit. As a full-service agency with in-house specialists, we can expose interns to every part of our business, offering mentorship to support your learning and development.  
If you want to stay up to date with our latest internship and job openings, follow us on <a href="https://www.linkedin.com/company/distl">LinkedIn</a> today.

Why we value internships at Distl

Spotify Advertising recently dropped the latest edition of their <a href="https://culturenext.byspotify.com/assets/report/Spotify_CultureNext_Report_AU.pdf" target="_blank" rel="noopener">Culture Next report</a>, identifying the global trends defining Gen Z and Millennials.
Among some interesting insights into current listening habits are some real gems for those involved in content marketing. From the enduring popularity of digital experiences to questions of identity and market segmentation, there’s plenty to learn.
But what does all this mean for those of us involved in digital marketing? How can brands take these findings and run with them? And what else should we be doing to engage our Gen Z and Millennial audiences?
<h2>The shift toward digital experiences is more than just a response to COVID</h2>
It’s hard to deny the impact that COVID has had on the world over the last 12-18 months. Most significantly, how and where we engage with the world has shifted, with our homes becoming the centre of our universe. This has been particularly true for Gen Z and Millennials, with 44% and 55% respectively saying the pandemic has shrunk their social circles.
This has made digital devices even more important, as they are now seen as key to maintaining a sense of connection. As part of this, Gen Z and Millennials are increasingly using connected home devices to listen to audio content. For example, over the last 12 months, audio streaming on TVs has increased by 71% and on smart home speakers by 37%.
But the increased consumption of digital content isn’t just a COVID phenomenon – it’s actually a longer-term trend. In fact, both Gen Z and Millennials have shown a preference for digital experiences, regardless of the current climate. 43% of Millennials and 32% of Gen Z also indicated they plan to continue attending virtual events post-COVID.
In many ways, this is great news because it means the appetite for digital content is only going to grow. However, if digital experiences are the new norm, brands will need to adjust their content strategy to suit a more home-based customer. We’ll also need to find new and creative ways to cut through the digital noise and connect with our audience.
<h2>The rise and rise of podcasts</h2>
Over the last few years, we’ve seen podcasts go from niche format to major media channel. As key platforms for leaders in almost every cultural group, podcasts have become a crucial information source. They’re also an important mode of connection, with many well-known content creators using podcasts to engage with their followers.
One of the main reasons podcasts are so effective at reaching Gen Z and Millennials is the sense of authenticity. While many are generally sceptical about traditional news and media sources, podcasts are seen as raw, real, and relatable.
The good news is that this credibility extends to podcast advertising. In fact, 41% of listeners noted they were more likely to trust an ad they heard on a podcast. What’s more, an astounding 81% said they’d taken action after hearing an ad on a podcast.
This highlights the potential value of including podcast activities in your content strategy. To be effective, this must be done honestly, openly, and in a way that connects with the desired audience. All advertising activity also needs to align with the spirit and values of the podcast it’s appearing on.
<h3>Understanding affinities, not targeting demographics</h3>
While targeting demographics such as age, gender and location can help to narrow down your audience, these groupings tend to be too broadly defined. As such, we generally consider multiple factors, including more specific interests, when developing digital marketing strategies and refining messaging.
This is becoming more important as many Millennials and Gen Z are now eschewing the stereotypes of traditional identifiers (e.g. gender). Engagement approaches need to evolve in line with these changes, focusing on more active cultural identifiers and actual shared interests.
Whether it’s K-Pop, gaming, or 90’s nostalgia, these affinities represent true communities and real passions for their devotees. What’s more, the nature of pop culture means that new communities are being created constantly. These bring people of all backgrounds together and provide a single unifying force for digital marketing to tap into.
That being said, adopting an affinity-based approach would be a fundamental change to how digital and content marketing is traditionally done. As fan communities are now stronger and more influential than they’ve ever been, there’s clearly an opportunity to leverage the energy and commitment of these groups.
<h3>The importance of creating immersive experiences</h3>
Audio has long been loved for its ability to help people relax and unwind. This is a view shared by Gen Z and Millennials, with 76% saying they use audio to help reduce stress. What’s more, a similar percentage (75%) said they saw audio as a resource for managing their mental health.
This is in no small part thanks to audio’s ability to provide an escape and to create new worlds. In fact, 64% of millennials identified audio as the most immersive media.
This really reinforces the importance of including audio media in any content strategy. Noting the passion and connection Gen Z and Millennials have to audio, there’s value in brands leveraging this medium. This could be by advertising on platforms like Spotify or during individual podcasts, or by producing unique content.
<h4>Let’s dig a little deeper</h4>
At Distl, we’re continually exploring the latest digital marketing trends to identify new opportunities for our clients.
Whether you want to connect with a Millennial or Gen Z audience, develop a content strategy or start Spotify advertising, we’re here to help.
<a href="https://wp.distl.com.au/contact-us/" target="_blank" rel="noopener">Get in touch</a> with us today to find out more.
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Engaging the Next Generation – Spotify’s Global Trends Report

Ever since we entered our first lockdown in March 2020, we’ve all had to adjust to a new way of life.
Now more than a year on from the start of COVID-19, we can all switch to working from home at a moment’s notice whenever a lockdown period should come into effect.
Even in a post-pandemic future, it’s likely that hybrid models of remote work will continue to be part of our daily lives. A recent study from <a href="https://www.mckinsey.com/featured-insights/future-of-work/whats-next-for-remote-work-an-analysis-of-2000-tasks-800-jobs-and-nine-countries">McKinsey Global Institute</a> found 20% of the workforce could work remotely three to five days per week and be equally effective as they would be in their regular office, long after we’ve all received the COVID jab.
But no matter whether it’s the global pandemic or personal preferences leading us to work from home on a more regular basis, there are challenges to overcome when working remotely.
While some personalities find the environment provides a productivity boost, others find it a struggle to remain focussed and motivated. Without a proper office space or clear work hours, it’s very easy to become distracted from work tasks.
At Distl, our team has made a seamless transition to working from home, with many team members opting to work remotely even during times of limited restrictions.
To support other businesses during lockdown, we’ve put together a list of our favourite tools and resources to help maintain a sense of normalcy when we’re all working from home.
<h2>Communications and Connections </h2>
It’s more important than ever to stay connected during lockdown periods. At Distl, we use a number of communication tools to ensure our team feels united even when physically apart.
<h3>Microsoft Teams Video Meetings</h3>
Video conferencing tool Zoom became one of the most popular apps for businesses to use while living and working in isolation. It offers an easy-to-use platform that’s effective for holding team and client meetings in a virtual space.
While Zoom was the go-to app in 2020, we’ve now made the shift to Microsoft Teams. As the video conferencing functionality on Teams is fully integrated with its messaging app as well as Microsoft Outlook and Microsoft OneDrive, it offers an ideal all-in-one solution.
Microsoft Teams has all the same capabilities as Zoom, minus the security concerns and pesky 40-minute time limit. It enables us to conduct our morning team huddles from home, ensuring we maintain our communications and ways of operating with minimal disruption.
<h3>Team Huddles</h3>
When we’re unable to see each other face to face, we hold our morning huddles over Microsoft Teams to build comradery. You can easily adapt the huddle format to whatever works for your business. At Distl, we use a series of questions to structure our huddles, giving each team member the opportunity to speak to the group.
We always start with a fun, get-to-know-you style question that changes week to week. Some past examples include –
<ul>
<li>What’s a technological advancement you’re looking forward to in the next 10 years?</li>
<li>What’s your most irrational fear?</li>
<li>What person living or dead would you love to have a conversation with and why?</li>
<li>What holiday destination are you most looking forward to visiting post-pandemic?</li>
</ul>
From there, each team member shares what they’re currently working on as well as their working capacity for the week.
<h3>Messaging</h3>
Microsoft Teams messenger app allows our team to strike up private conversations, group chats, project-based discussions and more. It also has the capability to create companywide and department-based channels for sharing important news and updates.
From seeking assistance to having casual conversations, Teams offers a flexible alternative to traditional email communication. With quirky, animated emojis and .gif functionality, it’s also a more engaging way for our team to exchange information in real-time.
<h2>Team Bonding </h2>
It can be difficult to bond as team when you’re not working in the same office each day. Social distancing can lead to loneliness and low morale, making it vital to undertake team bonding activities that don’t require face to face interactions.
<h3>Virtual Quizzes</h3>
You can still enjoy a trivia quiz even when you’re stuck inside. One of our favourite team bonding exercises during lockdown 1.0 was lunchtime quizzes. Each week a different staff member would organise a quiz filled with questions about the team, general knowledge, pop culture and more. By using a video conferencing tool, the entire team was able to participate from home.
<h3>Care Packages</h3>
During stressful and uncertain times, people need to feel valued and appreciated more than ever. Sending care packages is a lovely gesture that can provide comfort, lift spirits, and make it just a little bit easier to cope with isolated living.
Last year, we filled our care packages with mini chocolates and lollies, colourful stationery, and a personalised, hand-written card from our director David Metcalf.
<h3>File Sharing  </h3>
Even when you’re working in an office, you need to have an efficient, reliable and secure system that allows for the management of files and documents. With certain internal servers and system networks, it can be difficult to move to a working from home arrangement. To always have a fail-safe in place, your business should investigate adaptable solutions that can be accessed from anywhere.
<h4>OneDrive</h4>
Cloud storage options such as Microsoft OneDrive offer a practical solution when working from home. At Distl, we use OneDrive to ensure all our files are easily accessible from any location. It’s simple to use and enables multiple people to work on multiple files at once.
As all documents and files are available to all team members, there’s no need to worry if someone falls ill or is unreachable for any reason. It also enables our team to reduce our paper consumption, making our business more eco-friendly.
<h4>Google Docs</h4>
Google Docs is another cloud based, collaborative tool that allows you to share a document with colleagues without needing to be in the same room. It works in a similar way to Microsoft Office, enabling you to share files via a link and work together on one document.
<h4>Monday.com</h4>
When there are multiple projects that involve numerous team members with various responsibilities, it can be tricky to stay on top of everything and remain organised, especially when working remotely.
We have been utilising our project management tools more than ever since working from home more frequently. Our go-to is Monday.com. We use the Monday board system to plan our workflow, oversee projects and communicate internally. It has become the main hub that we use each day, allowing us to assign project leaders to jobs and individuals to specific tasks.
<h3>Ergonomic working arrangements </h3>
While it comes with added convenience and comfort, working from home can also lead to muscular issues and eye strain after slouching over a laptop all day in poor lighting.
As an employer, it’s so important to help your team members establish an ergonomic home office set up. At the start of last year’s extended lockdown, we sent out a questionnaire to our team to ensure everyone was working in a safe environment. We also gave our team members the opportunity to borrow equipment from the office, including spare monitors and chairs.
<h4>Want to know more? </h4>
If you’d like to discover more working from home solutions to support your team, check out Safe Work Australia’s general information and guidelines <a href="https://www.safeworkaustralia.gov.au/covid-19-information-workplaces/industry-information/general-industry-information/working-home">here</a>.

Working From Home Solutions

Good digital marketers will spend their career building up their technical knowledge. They will continually hone their skillset, developing the ability to interpret analytics, identify trends and uncover opportunities.
But there’s a lot more to digital marketing than just the metrics. It’s also about understanding people; learning how they behave online, what motivates their decisions, and how to influence their thinking.
After working in the industry for over a decade, our PPC specialist Steph Boito knows how to combine her analytical mindset with her empathetic nature to continuously improve her work.
“Sometimes there can be a perception that this role is all about numbers and data, however that’s just part of the role,” Steph explained.
“What drives that is working on a deep understanding of each client personality, making a symbiotic relationship between the data and the business”.
Hailing from London with Italian heritage, Steph has a passion for international languages and diverse cultural experiences.
She graduated in the UK with a Bachelor of Arts in Marketing and Communications and Spanish, starting her career in a global digital marketing agency.
“I find myself at home amongst people of varied cultures and interests,” Steph said.
“I subscribe to the concept that new experiences are always welcome and apply that to my personal and professional life”.
Since coming to Perth and obtaining her Australian citizenship, Steph has been with Distl for the past three years.
“You never know who is going to walk through Distl&#8217;s door next and that excites me. I really enjoy going on a journey with our clients and achieving some really great results for them. The digital world moves so quickly, and I look forward to ensuring our clients are always at the forefront of the digital movement”.
Most recently, Steph has helped our clients Bambury and <a href="https://distl.com.au/works/adage-furniture/" target="_blank" rel="noopener">Adage Furniture</a> achieve some strong results through a range of PPC campaigns.
From building and construction companies to engineering firms and health service providers, she applies her skillset to a diverse range of businesses.
Always a positive burst of energy who’s known for her British humour, Steph loves working within the supportive team culture at Distl.
“All the company values and the agency&#8217;s approach really resonate with me,” she said.
“I think having a good rapport and good communication with the team is essential in making me better at my role”.

Beyond the Data: Steph’s Approach to PPC

There are a lot of marketing buzz words that will come and go over time, but every so often we’ll come across an emerging trend with real staying power.
The latest one to make us sit up and pay attention is Customer Experience, or CX in its buzz word form.
CX isn’t a new concept, but what’s interesting about it is the way it is now being applied in modern day marketing.
As the name suggests, CX is the impression or perception your customers have of your brand throughout every stage of their journey with you.
There was a time when businesses would think of CX as simply having a few staff available to assist in-store customers, or positioning an eye-catching display in the front window, but this is no longer case.
CX is fast becoming one of the most important factors to consider in any marketing strategy. It’s all about finding ways to connect with your audience to stimulate emotion, generate action, and build trust in your brand.
Here at Distl, we’re always hungry to learn more about the latest industry trends. That’s why we recently attended the inaugural WAMA (WA Marketing Association) CX: Experience Matters Breakfast Panel.
Surrounded by Perth’s marketing community, our eyes and ears were glued to Peta Maddock (Water Corporation), Susie Davison (HBF) and Danielle Giles (SCITECH) for over an hour and a half as they shared their experiences and expert opinions on CX.
The insights (and delicious breakfast) left our team buzzing with ideas on how we can help businesses further improve their customer experiences.
Here are the key takeaways from the event that have given us food for thought on how we can provide our clients with even more value.
<h2>Know your customer by getting to know your customer</h2>
You can look at all the data and analytics your heart desires, but if you really want to understand the needs of your target market, you need to speak with (and work with) your customers.
One of the simplest yet most significant takeaways we gained from the panel discussion came from HBF’s head of customer experience Susie Davison.
As part of her onboarding for a previous marketing role in banking, she spent 6 months working at one of their branches in customer service.
Not only did Susie gain a deeper understanding of the day-to-day operations of the company, but she also had the opportunity to speak with customers on a level most executives never experience.
What she learned during that time was invaluable and she used her insights to roll out a slew of successful campaigns that made a meaningful impact on customer satisfaction.
<h2>Less 4Ps and more X</h2>
Customers have access to all the information they could ever need at the touch of a phone screen. For businesses, this signals a need to shift focus away from what is being communicated to how key messages should be conveyed.
As it’s all about the journey, not just the destination, the traditional marketing principle of the 4Ps (product, place, price, and promotion) is only one part of the equation. Brands also need to consider how they will attract their audience to their digital and/or brick and mortar stores, and how to create a space that will nurture CX throughout the entire customer journey.
<h3>CX should be part of everything you do</h3>
CX is not just about sales, marketing, or even communications. While each one of these will be strengthened by a good customer experience strategy, CX needs to be integrated into every part of a business.
During the event Q&amp;A, one audience member shared her frustration in her marketing role as she felt there were too many processes to deal with and hoops to jump through.
She later discovered that by incorporating CX strategies into every aspect of her role, she was also able to create better experiences for her colleagues and other key stakeholders in the business.
By applying CX internally, you’re empowering team members and stakeholders to interact with your business in a way that fosters a sense of community and encourages brand advocacy.
<h3>How we use CX</h3>
At Distl, CX is an important factor we consider when devising strategies for our clients as well as our own business.
We build strong relationships with our clients and take the time to understand their unique customer journeys, enabling us to facilitate positive customer experiences.
From developing user-friendly websites to distributing brand surveys via eDM campaigns, we seek to continually improve customer experiences for our clients.
<h4>Your CX strategy</h4>
While CX underpins everything we do at Distl, the next step is to develop a CX specific strategic that takes every aspect of your business into account.
Our in-house specialists can work closely with your team to help you gain further insight into your target market and identify ways to enhance your interactions with your customers, as well as your internal team members and key stakeholders.
If you’re interested in exploring CX further and seeing how it could be applied to your brand, get in touch with your account manager or <a href="https://distl.com.au/contact-us/" target="_blank" rel="noopener">contact</a> us today.

CX: Why Customer Experience Matters

If you’re facing the task of choosing your next digital marketing agency, we certainly don’t envy the challenge that’s ahead of you!
We regularly speak with businesses that are looking for a new digital partner following a bad relationship with a previous agency. After hearing so many stories of agencies overpromising and underdelivering, it leaves us wondering… why does this keep happening in our industry?
<h4>1. Demand is high!</h4>
Even if COVID-19 never darkened our doorsteps, businesses would still be shifting their focus toward digital solutions. It’s simply the world we live in today, and to survive in it, you need to be able to compete on the digital front. Digital marketing is now an essential service that virtually every business needs.
<h4>2. Everyone is an ‘expert’.</h4>
The industry has been flooded with hot start ups and fresh freelancers all looking to make their mark. With no regulations or licenses required to promote yourself as a digital marketing specialist, it can be difficult to identify who are the amateurs versus who’s the real deal.
<h4>3. It&#8217;s all relative.</h4>
When engaging someone to help your business, there’s usually some form of physical exchange where you’ll either receive a product or a service that provides a tangible result. In digital marketing, it’s not so black and white. While there’s a reliance on data and statistics to demonstrate performance, it’s the interpretation of the numbers and the context in which these are framed where the waters start to get a little murky.
<h4>4. What is good digital marketing?</h4>
Without having a deep understanding of digital marketing, it can be hard to gauge the quality of work being completed for your business. The catch-22 is, if you have the skills to know good digital marketing when you see it, you probably don’t need to engage an agency in the first place.
We understand that the process of finding the right digital marketing agency can be a bit like navigating a minefield. To help make your journey a little bit easier, we’ve put together our top tips on what to look for in a potential digital partner.
<h2>Types of digital marketing agencies</h2>
When reviewing the Google search results for ‘digital marketing agency’, you’ll quickly discover that most companies out there fall into one of three categories. There are offshore providers, local agencies that use offshore resources and local agencies that complete all of their digital marketing activities in-house.
<h4>Offshore providers</h4>
You’ve probably received multiple communications from overseas SEOs promising page 1 rankings or pay nothing. For as little as $50 per month, you may experience a spike in rankings in the short term.
At face value, it may seem like a deal worth considering, but it’s important to not be lured in by the cheap prices. From our experience, these companies aren’t interested in delivering lasting results or following best practice. Instead, they tend to use tactics such as low-quality backlinks and blog articles that may cause more harm than good. While their costs may be low, the price your business ultimately pays could be much higher.
<h4>Local agencies, offshore labour</h4>
On paper, this model makes a lot of sense. You’ll have a local contact that you can speak with who uses low priced overseas labour to complete a higher volume of work at a lower cost.
In reality, it very rarely works out how you would expect. Even though you have a middleman to advocate for you and communicate with the offshore team, we’ve seen too many examples where the work lacks the level of attention to detail and dedication that local specialists can provide.
<h4>Local agencies, local work</h4>
There are a handful of digital marketing agencies in Perth that are able to manage all of their own work using in-house staff. While there are always exceptions, locally trained specialists are more likely to follow agency processes, delivering greater quality control and ultimately better results for your business.
Of course, quality digital marketing does come with a price tag, and local agencies that locally produce their work will inevitably have higher labour costs. Using a local agency is no guarantee of return on investment, but it’s more likely they will have a team who will understand your business and deliver a meaningful impact.
<h2>Avoid agency pitfalls</h2>
On top of weighing up cost versus quality, there are a few red flags you can watch out for when deciding which agency will be the right fit for your business. Here are our top 6 pitfalls to avoid.
<h4>1. Lock-in contracts</h4>
One of the biggest regrets we hear from potential clients is becoming locked into a contract. Many digital marketing agencies will ask you to sign a 12 or even 24-month contract to engage in their services. Imagine being several months or even a year into a digital marketing contract with no clarity on what’s being done for your business. During that time, the relationship could deteriorate, and you could end up stuck with an agency that’s providing you with a low standard of work. No matter which agency you choose, make sure you’re able to walk away should things not work out.
<h4>2. Narrow skillset</h4>
Before today’s broad spectrum of digital marketing channels were developed, there was only SEO. Most agencies that started out in the early 90s were solely SEO companies, but in the years since, it has become clear that SEO must be supported by other forms of digital marketing to be truly effective.
Good SEO goes hand in hand with web development, hosting, copywriting and design, but many SEOs are hamstrung by a lack of experience in one or more of these areas. It’s very important to work with an agency that has the capability to manage your SEO as well as your website to ensure they’re able to implement any tasks or fixes that may be required, otherwise you could end up left in the lurch.
<h4>3. Digital marketing packages</h4>
It’s very common for SEO to be sold as a package that includes a certain number of keywords, blog articles, backlinks, reports and more. While it may all seem above board, fulfilling set quotas isn’t necessarily the most effective way to approach digital marketing. For instance, you could purchase 50 backlinks for $1 or have 5 blog articles written for $10, but these activities won’t achieve meaningful results.
As SEO cannot be reduced to a simple formula, there is little to be gained from packaging it as a templated checklist of tasks. <a href="https://wp.distl.com.au/seo/">Search engine optimisation</a> is a complex process that must be tailored to suit the unique needs of your website. If you are going to get maximum value from your agency, you need a service that is designed to fulfil your specific objectives.
<h4>4. No track record</h4>
As we’ve mentioned, it’s never been easier to start up a digital marketing company. Be sure to do your research and ensure you are engaging an agency with a track record for success. Much like how you would vet a job candidate before hiring them to become part of your team, ask to speak with referees, review past projects and get examples of how they have delivered results for businesses in the past.
<h4>5. No strategy</h4>
Keyword ranking is not a strategy. By ranking well in Google, you are not automatically guaranteed to generate enquiries, leads or revenue. To be successful in digital marketing, it’s important to define your objectives and develop a logical plan that will determine the steps you need to take to achieve your goals. Before you commit to any form of SEO, be clear on your end goal and ensure your agency has a strategy in place to help you get there.
<h4>6. Industry specific agencies</h4>
Many companies fall into the trap of thinking they need an agency with lots of experience in their industry. The truth is, a good agency will be able to apply the same set of digital marketing skills and knowledge to any type of business. While experience is important, selecting from industry specific agencies will only limit your potential choices.
<h2>Where to from here</h2>
If you’re looking for a digital marketing agency that’s going to look after your business, why not come to Distl for a chat. You can meet our team and have a tour of our office to see whether we’re the right agency for you. <a href="https://wp.distl.com.au/contact-us/">Get in touch</a> with us today.

Choosing A Digital Marketing Agency In Perth

Defining your brand purpose is a critical first step, but the plan you put into action to fulfil your vision is what matters in the long run.  
We recently shared how we refined <a href="https://distl.com.au/insights/building-resilient-brands/">our purpose for building Australia’s most resilient brands</a>.  
Now it’s time to dig deeper and delve into how we do that. 
<h2>What does resilience look like? </h2>
A resilient business has the strength to weather any storm. 
It can adapt to any change in the business environment, whether it’s technology advancements, market shifts or a global pandemic.  
It requires a focus on generating equity growth that builds your bottom line and sets you up for future performance. 
In our <a href="https://equityfirst.distl.com.au/">e-book The Equity Equation</a>, our director David Metcalf explains how arbitrary business growth often provides bigger turnovers, but smaller financial and personal rewards.  
He demonstrates the need to shift focus away from growth for growth’s sake, because a bigger business isn’t always a more successful one.  
Instead, the goal should be to build growing equity. To build resilience.  
But what exactly is equity?   
Equity is value. Commercial. Intellectual. Financial. Emotional. It’s that elusive something that the best brands appear to conjure out of thin air, generating the critical mass and momentum that fuels success. 
We help our clients to build resilience by focussing on their brand &#8211; the most valuable part of any business. 
<h2>The four ingredients for building resilience  </h2>
<a href="https://distl.com.au/insights/what-is-the-difference-between-your-brand-and-branding/">Your brand isn’t just your logo</a>. It’s not your business name or product name. In fact, it isn’t any one thing.  
Your brand is everything. It’s the perception of your company, products and services. It’s how people think and feel about who you are as a business and what you do. It’s your reputation. And reputation is everything.   
That’s why your brand is so powerful. It can bring customers to your door or turn them away in droves. It can help you build industry partnerships, or it can fracture critical relationships. Ultimately, it can make or break your business.   
Investing in your brand is one of the wisest business decisions you can make. At Distl, we build resilient brands by using a game-changing combination of strategy, branding, web and marketing. All in-house. All seamlessly integrated. All generating invaluable brand equity.  
<h3>Strategy</h3>
Everything we do at Distl starts with <a href="https://distl.com.au/strategy/">strategy</a> and results in building tangible equity and value into your brand and business.  
We factor in your history, your present position and your vision for tomorrow, reconciling your culture and brand, your market, your competitors, your financial situation… every aspect of your branding and marketing.  
<h3>Branding</h3>
<a href="https://distl.com.au/branding/">Branding</a> is one way to build value-adding equity into your brand. It’s about crafting a brand identity that resonates with your audience and communicates who you are to ensure you are creating the right perception.  
We analyse your name, logo, tagline, messaging, colours, imagery, typography, photography and more to see what kind of picture you’re painting. Then, we strategically realign every aspect of your brand identity to ensure it’s telling the right story.  
<h3>Web</h3>
Your brand is only as good as your <a href="https://distl.com.au/web-design/">website</a>. In today’s digital age, your website is often the first touchpoint between you and your customers. It’s your first impression, and you need to make it count.  
Your website needs to showcase your brand, build trust and ultimately, convert. And that calls for our rare blend of branding, technology, design, UX, development, content and SEO. Every website we build is designed and developed around your strategic business goals and objectives.   
<h3>Marketing</h3>
We approach <a href="https://distl.com.au/marketing/">marketing</a> the same way we build brands – from the ground up. We look at the big picture, then optimise every aspect to ensure your branding and marketing are unique and, vitally, effective.  
From SEO, PPC and social media through to PR, video and out of home advertising, we consider every option, devising an integrated solution that’s tailored to your business. We recommend the best channels and approach to achieve your goals and maximise your return, continually measuring your results to enhance performance.   
<h3>Start generating invaluable brand equity  </h3>
If you want to build a resilient brand, you need to leverage strategy, branding, web and marketing.  
You could start by investing in one or two of these areas, but to achieve meaningful results in the long term, you need to go all-in and fully commit to all four.   
Whether you’re an existing client or completely new to Distl, we’re here to make sure you’re reaping the rewards of our four-pronged approach.   
<a href="https://distl.com.au/contact-us/">Get in touch with us today</a> to start your journey toward generating invaluable brand equity.

How we build resilient brands

Much like the internet itself, Google’s core search algorithm is constantly expanding and evolving. To keep in front of web design trends and user expectations, the criteria for ranking pages is constantly reviewed and updated. This helps make sure users continue to receive the most useful and usable search results possible. 
As part of this, major updates to Google’s core algorithm are released regularly (usually once a year). The next of these is due to commence in June, with a gradual roll out. Building on the standards established in previous releases, this update will further increase the importance of the user experience. It will also look at the key technical components that support accessibility and usability.  
Here we look at what Google’s 2021 core algorithm update will include, how it builds on previous releases, and how you can prepare for this change.  
<h2>What’s changing?  </h2>
Google are notoriously protective of how their search algorithm works. This extends to the planned update, with only high-level details having been made publicly available. As such, it’s impossible to know exactly what’s in Google’s 2021 core algorithm update until it’s fully released. 
That being said, the company has announced a few key components. 
 Specifically, they have advised that this year’s upgrade will be focused on what they are calling <a href="https://developers.google.com/search/docs/guides/page-experience">page experience.</a> As part of this, to achieve a top ranking, pages will now need to meet new performance criteria in relation to: 
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="24" data-aria-posinset="1" data-aria-level="1">How quickly the main page content loads </li>
<li data-leveltext="" data-font="Symbol" data-listid="24" data-aria-posinset="2" data-aria-level="1">How long the page takes to respond to user interactions (e.g. clicks or taps) </li>
<li data-leveltext="" data-font="Symbol" data-listid="24" data-aria-posinset="3" data-aria-level="1">How much content unexpectedly moves around (e.g. due to expandable in content ads) </li>
</ul>
Additionally, pages that perform very well against these criteria will be noted in search results with a visual indicator. Exactly what this will look like and how it will be applied have not been announced yet. 
According to Distl’s Technical SEO specialist Ryan Price this release has been designed to encourage people to invest time and resources into making the web better for the user. 
“It tells webmasters and business owners they can rank better by having a faster, more performant website, especially on mobile”, he said.  
<h2>How does this relate to previous updates? </h2>
In many ways, Google’s 2021 Core Algorithm Update is a logical extension of their previous releases. It’s further evidence of their championing of a “better web” and should help lift page design standards. It also further reinforces a set of minimum performance requirements that many sites are already meeting. 
For example, two previous algorithm updates focused on <a href="https://developers.google.com/search/blog/2014/08/https-as-ranking-signal">data encryption</a> and <a href="https://developers.google.com/search/blog/2015/04/rolling-out-mobile-friendly-update">mobile friendliness</a>. These created a solid base for Google’s focus on usability. They also established the framework for using ranking signals as a way to improve site standards. 
In Ryan’s opinion, all three of these changes have had a positive effect. 
“A mobile friendly, secure, and fast website is everything a user wants”, he said.  
“And, by dangling a carrot like ‘better rankings for sites that switch to https’, it encourages mass uptake”. 
<h2>What happens when these changes take effect? </h2>
While we can’t be certain exactly what these changes will practically mean, we expect the impact on most sites will be minimal. This is based on the fact that there was little ranking impact from previous algorithm updates. Even the “Mobilegeddon” release, which threatened to punish mobile un-friendly sites, did not significantly impact most sites. 
That being said, particularly poor performing sites (e.g. those that take longer than 10 seconds to load) could be penalised. However, such issues would have a major impact on site performance and conversion metrics. As such, complying with the new standards would be a win-win.  
Ryan believes that most people should see this update as more of an opportunity than a threat. 
“The new criteria will be part of over 200 ranking signals, so it’s likely most sites will have a lot of other positive signals which will negate any impact from this change”, he said. 
“And, would you improve your bounce rate by making it faster than 10 seconds? Most certainly yes!” 
“So, as long as this change is handled correctly, it should be a net positive”.  
<h2>What can you do to prepare?  </h2>
If you’re concerned about what Google’s 2021 core algorithm update will mean for you business, there are a few things you can do to prepare.  
Most importantly, you should look at the overall usability of your site. Simple things like compressing or resizing images and redirecting broken links can make a big difference. You should also look at the structure of your content and make sure it’s logical and clear. 
If there are more major issues with the usability of your site, you may need to consult an expert. This is because the solution could be quite technical and require a change to your website’s code. If this is the case, it may be easier (and cheaper!) to completely rebuild your site.  
If you’re a client with Distl, all of this will be looked after for you. According to Ryan, Distl has been preparing for this for at least the last four years.  
“We have in-house designers and UX specialists that design with usability and page experience in mind,” he said. 
“In 2016, we also changed our whole website offering to React websites to deliver the very best in speedy sites”. 
“Our Account Managers also regularly review site structures and content and optimise them for the best engagement and conversion rate”. 
<h2>Want to discuss this further? </h2>
We believe we’re well positioned to make the most of Google’s 2021 core algorithm update. If you’d like to discuss this further or want to arrange a review of your site’s usability, <a href="https://wp.distl.com.au/contact-us/">get in touch with us today</a>.

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