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Perth’s ChatGPT Advertising Specialists

ChatGPT Ads Agency for Perth and Australia

ChatGPT ads are the newest paid channel to land in Australia. We’re a Perth paid media team that already runs Google, Meta and programmatic every day, and we’ve been testing ChatGPT advertising with real client budget since the platform opened. We run ChatGPT campaigns from Perth for clients anywhere in Australia.

  • Highly experienced Perth PPC team.
  • 27+ digital specialists all in-house.
  • Google, Meta and ChatGPT under one paid media roof

Contact Us Read our reviews 5/5

 

No lock-in contracts, no hidden costs.

Just industry leading results backed by transparent reporting and communication.

 

 

 

 

5/5Based on 69 reviews
Working with Tom and the team at Distl has been an entirely painless and easy...process. From start to finish, they have kept me updated and on track with any items required from my side. Targets were all met on time, and the quality of work is fantastic. Tom was able to answer all my (many) questions, and work with me for the vision of my website.
I've worked with Distl for going on 2 years now - Distl completed our Rebrand...at Rick Hart Outlet and were delightful, easy and professional to deal with from the very start. We're over the moon with the work they've provided, and would recommend them to anyone that's in the market for a new agency!
We have worked with Distl for many years and found them to be very professional...and on trend. We recently created a new website alongside our existing website and worked with Sarah from Distl. Sarah was fantastic to work with, very understanding of our needs and very efficient with the project. I would highly recommend Distl for your branding and website requirements.
The team at Distl delivered a fresh new look to our website to reflect our...new branding and changes in our service offerings. It was a very collaborative approach between the Distl design experts and our specific industry knowledge and requirements.
Love working with the Distl team. Super knowledgeable, easy to work with and results driven....Highly recommend!
Distl have been handling Timpano Legal’s SEO and our website for the past year. During...this time we have steadily had an increase in organic results and their suggestions have also been implemented with great results. Big thank you to Jack Headford who has been so helpful, great to deal with and really taken the time to understand our business.
Thank you team Distl for being the best marketing agency I’ve had the pleasure of...working with over the last 8 months. From brand strategy and design, to an entire new website for our business… this team never misses a single detail and are all absolute professionals at what they do.

Their straight-forward, positive personalities and open communication with us the entire project, has made them so enjoyable to work with. We can’t recommend them enough.

Big shout out to Sarah, Katja, Jelena & Kate for all your hard work, we appreciate it!
Distl recently helped us create a very dynamic and engaging website. They understood our brand...and helped us create a fast, well designed and multifaceted e-commerce based site. The team were great to work with and communication was open and easy. We are stoked with the result!
Using WordPress to format and edit the Scotford Fennessy website has been a fantastic practice....The collaboration with Distl reinforces this as they provide an enlightening experience from the website development side and are very easy to use. You can continuously update information on the user-friendly interface (Dashboard, Media, Pages, etc.), which is the flexibility you need when dealing with the ever-changing nature of a company like ours. WordPress also allows you to see the impact of the information (or pages) you implement into your website design with the constant updating of the SEO score, so you can easily keep on top of what is working to draw in organic traffic. We recommend WordPress and Distl to anyone looking for an easy way to set up a very professional online representation of your Company.
It was a pleasure to deal with the team at DISTL. Jelena and the team...worked closely with us to deliver a fantastic new website for Davey Real Estate that was tailored to our marketing brief.
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Is ChatGPT advertising right for you?

ChatGPT ads are right for some businesses today and a waste of money for others, here’s how we’d call it.

If you're already maxing out Google Search...

If you’re already maxing out Google Search and you’ve got additional budget to trial on an emerging channel, ChatGPT ads are an awareness test worth running.

If you're a local business on a tight budget...

If you’re a local services business on a tight budget chasing high-intent leads this quarter, wait. Your customers are still on Google with their wallet out. That money does more in Google Ads where the intent already exists.

New to Chatgpt Ads?

Let’s get you up to speed.

ChatGPT Ads are sponsored placements that appear inside ChatGPT, matched to what you’re talking to it about.

How ChatGPT ads work

Ads show up as “Sponsored” results below the answer, not inside it. ChatGPT gives its response, then a relevant ad can appear underneath. Targeting is contextual, matched to your live conversation and recent chats, not to exact-match keywords like Google. So you’re bidding on topics and intent, not a tidy keyword list.

Who sees ChatGPT ads?

Only Free and Go-tier users see ads. The Go plan sits around $13 AUD a month. Everyone on Plus, Pro, Business, Enterprise and Education browses ad-free. In plain terms, you’re reaching the lighter-usage, free audience, not the paying power users. That shapes how much reach the channel gives you, so factor it in before you budget.

How ChatGPT ads differ from Google Ads

Google catches people mid-search with buying intent already switched on. ChatGPT catches people mid-conversation, often still exploring. Same funnel, earlier stage. That makes ads in ChatGPT better suited to awareness and consideration than to last-click, ready-to-buy demand. If you want a fuller comparison, our Google Ads management page lays out where search intent makes more financial sense.

How long does it take to see results?

You can see traffic as soon as campaigns go live, the useful context of conversion rates takes longer. This is a young channel with thin data, so the first few weeks are about gathering enough numbers to build a baseline. From there we adjust the contextual targeting, creative and budget to push your cost per result in the right direction. Expect a clearer picture over a month or two, not overnight.

What’s included in ChatGPT Ads management

A managed ChatGPT ads engagement with us covers the channel end to end, from the honest “should you even run ChatGPT ads” call through to campaign measurement and iteration.

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Channel strategy and suitability assessment

We start with whether you should run this at all, at your budget, in your market. If the answer’s no, you’ll hear it before you spend.

OpenAI Ads Manager setup and billing

Account, billing and tracking configured properly from day one, so the data you get back is worth reading.

Campaign build (CPC and CPM)

Structured campaigns built around the bidding model that fits your goal, whether that’s conversions, clicks or reach.

Ad creative and messaging

Headlines, descriptions and imagery written to the platform’s tight 50 and 90 character limits without wasting a word.

Context and audience targeting

Topic and conversation targeting tuned to reach the right chats, given the platform’s state-level geography.

Conversion tracking

Proper conversion tracking wired up, so you can tie spend to leads and calls rather than guessing from impressions.

Measurement and reporting

Clear monthly reporting that tells you what the channel did, in context and how we’d improve it next month.

Integration with your Google, Meta and GEO activity

ChatGPT slots into your wider paid and organic mix so channels support each other instead of competing for credit.

What Working With Us Looks Like

Your First Month

Month one is strategy and setup. We start with an inception meeting to pin down your goals, your customers and what a win looks like on this channel.

Then we set up the Ads Manager and billing, and get conversion tracking in and verified by hand. From there we build your first campaigns: the contextual prompts, the targeting and the creative. Setup is quick, so you’re live and gathering real data inside the first month.

Because ChatGPT ads are new, there are no reliable industry benchmarks to lean on, so month one also builds your baseline, the numbers every later report gets measured against.

What We Report On

Month one is strategy and setup. We start with an inception meeting to pin down your goals, your customers and what a win looks like on this channel. Then we set up the Ads Manager and billing, and get conversion tracking in and verified by hand. From there we build your first campaigns: the contextual prompts, the targeting and the creative. Setup is quick, so you’re live and gathering real data inside the first week. Because ChatGPT ads are new, there are no reliable industry benchmarks to lean on, so month one also builds your baseline, the numbers every later decision gets measured against.

The Ongoing Work

Every month we review the account against that baseline: spend health, delivery, cost per result and where the budget is working hardest. On an established channel that is mostly refinement, here it is also exploration. We test new contextual prompts and ad groups, try fresh creative angles, and cut what isn’t converting quickly, because a young platform serves up expensive dead ends fast.

We also track what OpenAI ships, new objectives, targeting and reporting, and fold in the parts that help. Every change is documented: prompts added, creative tested, groups paused, budget moved.

What You Receive

A monthly report covering progress against your goal, what we tested, what we changed and the impact it had. Each quarter you get a wider strategic review: whether the channel deserves its share of budget next to Google, Meta and generative engine optimisation, and a clear call on whether to scale it, hold it or stop

Google and chatgpt ads Team

Over 25 of Perth’s Finest Digital Marketing Specialists Under One Roof.

With a wealth of search marketing experience spanning 25+ years, our ad specialists have been witness to the ever-evolving landscape of Google Ads which we now combine with ChatGPT ads for the correct clients. They have successfully collaborated with a wide range of brands, from small local businesses throughout Perth and WA, to large national and international brands.

Meet the team

Zac Fitzpatrick

PPC Service Lead

View profile for Zac Fitzpatrick

Cassidy Abercrombie

Senior PPC Specialist

View profile for Cassidy Abercrombie

Our Ethos

We Have Values you can get Behind.

It comes down to our simple set of principles that guide our paid strategies, helping us to develop what we believe to be an agency-business relationship unlike anything you will have experienced.

Start with empathy.

Listen harder. Find the insight that unlocks value.

In branding, just like everything we do, we start by listening and understanding. In particular, during our next brand development workshops, we’ll listen intently for that special nugget that will form the nucleus of a great brand strategy.

Play the long game.

Quick wins are good, but we focus on the big picture.

A well-engineered strategic brand isn’t a quick fix tactic. And while you can expect a short-term return from well-executed branding, the deep, enduring value will be seen over the life of your business and the influence on the audience.

Be an open book.

Warts and wins, there’s nothing to hide.

To achieve the most effective branding outcome over the long term relies on transparent, barrierless two-way communication. By engaging regular feedback at everything step we’re able to maintain openness and ensure we’re all on the same page.

Less, but better.

Keep it simple but not stupid.

Our philosophy of brand purity is driven by the pursuit of distilling the essence of a business’s value in creating a brand. In a world that swirls with complexity, competition and disinformation, we believe simplicity is the ultimate sophistication.

Push the boundaries.

Go further, go deeper, explore what’s possible.

Branding isn’t a one size fits all process. If you’re serious about moving the needle you need a partner with the business acumen and specialist team to go beyond the generic.

Continuously improve.

There’s always a better way. We work hard to find it.

With 25+ years and hundreds of successful branding projects under our belt, we’ve learned that no matter how good our processes are, there’s always room for improvement. That’s why at the end of each project, we’ll take time to debrief and look at what we can do better.

Let’s Work Together

Measurable results. Tangible value. Quantifiable ROI. And if we don’t deliver, you can walk away. It’s what we’ve been doing for more than two decades.

No matter the size of your business, what your industry is or how ambitious your goals, we have the experience and in-house capabilities to get you a result.

  • Highly experienced Perth PPC team.
  • 25+ digital specialists all in-house.
  • ChatGPT, Google and Meta campaigns under one roof.

Start a Conversation.

08 9381 4441

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What a month of ChatGPT Ads returned

We ran ChatGPT Ads for a commercial furniture supplier in Perth from mid-June to mid-July 2026, with real budget behind it.

  • Spend: $2,250
  • Impressions: around 57,000
  • Landing page views: just over 400
  • Conversions: four enquiries

Line those up and the channel explains itself. Tens of thousands of impressions, a few hundred visits, a handful of enquiries. ChatGPT ads bought attention and traffic well. They did not buy cost-effective leads.

The full breakdown, including what we would do differently, is in what we learnt running ChatGPT Ads for a month.

ChatGPT Ads FAQs

Does ChatGPT have ads?

Yes. OpenAI began testing ads in ChatGPT and now runs sponsored placements shown as “Sponsored” results below the answer. They’re clearly labelled and sit separate from ChatGPT’s actual response, so the answer itself stays unpaid.

Are ChatGPT Ads available in Australia?

Yes. ChatGPT ads have been live in Australia since around mid-April 2026, with a self-serve Ads Manager from 5 May 2026 and CPC bidding since May. There’s no minimum spend, so Australian businesses can run campaigns today.

What do ChatGPT Ads cost, and is there a minimum spend?

There’s no minimum spend. OpenAI recommends a CPC of around $3 to $5 USD, with CPMs roughly $15 to $40 depending on your category. Your real cost depends on competition and targeting, which is why we start with a contained test budget rather than a guess.

Who sees ChatGPT Ads?

Only Free and Go-tier users. The Go plan is about $13 AUD a month. Users on Plus, Pro, Business, Enterprise and Education are ad-free. So you’re reaching the free and lighter-usage audience, not the paying power users, which matters when you’re sizing the opportunity.

How are ChatGPT Ads different to Google Ads?

Google matches ads to a search with intent already switched on. ChatGPT matches ads contextually to a live conversation, often earlier in the journey. That makes ads in ChatGPT stronger for awareness and consideration, and Google stronger for ready-to-buy demand. Most businesses we work with still lead with Google.

Are ChatGPT ads worth it for a local Perth business yet?

Often not, and we’ll say so. If you’re chasing high-intent local leads on a tight budget, that money usually does more on Google search, where people are already looking. If you’re in a vertical like health or allied health, or you’ve maxed out your other channels, a test can make sense.

Can you run ChatGPT Ads alongside my Google Ads?

Yes, and that’s how we prefer to run it. We manage ChatGPT as one part of your wider paid media mix alongside Google Ads, Meta and programmatic, so the channels support each other instead of double-counting the same customer.

How do you track conversions from ChatGPT Ads?

Through OpenAI’s Conversions API and pixel, wired up before launch. We’ll be straight with you though: tracking on this channel is still finicky and the reporting is aggregated, with little audience or query detail. We set it up carefully and read the numbers with appropriate caution.

Get ahead on Perth’s newest ad channel.

Get in front of the audience already asking ChatGPT what to buy. We run ChatGPT ads with the same no-strings, transparent approach we bring to Google and Meta, and we keep every step easy to follow.

Whether you’re trialling ChatGPT ads for the first time or slotting them into a paid mix we already run for you, our team is dedicated to clear communication and honest calls on where your budget works hardest.

Contact us

Thinking about advertising in ChatGPT? Our Perth paid media team will tell you who it’s right for, what it costs, and how to run it in Australia.

08 9381 4441

Get directions

3/73 Troy Terrace
Jolimont WA 6014