Branding Insights | Distl

Two members of the Distl team talking over a laptop in a meeting booth at the Distl office

You can’t outprompt your competitors: information gain and AI search

We read 20 Perth dental homepages and most said the same thing. Why AI tools make that worse, what information gain means for AI search, and what to do.

Jack Headford Oct 31, 2026

GEOBrandingMarketing

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Four members of the Distl team in a strategy workshop around the boardroom table

Black Friday marketing: if your sale never ends, it’s just your price

Jack Headford Oct 17, 2026

BrandingMarketing

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Woman listening and smiling during a one-on-one conversation in a meeting booth

Your Customer Persona Is The Wrong Document. Ring Your Last Five Customers Instead.

Kate Wright Oct 08, 2026

BrandingMarketing

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What a WA Challenger Brand Can Learn From How Budget Direct Took On the Big Two

Jack Headford Oct 03, 2026

BrandingMarketing

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Tom Porter and Kate Wright laughing together at a standing desk during a studio catch-up

The Strongest Brand Positioning Is Something You Refuse To Do

David Metcalf Sep 15, 2026

Branding

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Smiling man in a meeting with a colleague whose laptop shows a furniture website

Your most profitable ads aren’t the ones that grow your business

David Metcalf Jun 12, 2026

BrandingMarketingSocial

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Distl director David Metcalf working on a laptop at a standing desk in a focus room

AI Prompting Tips: Why Telling AI It’s an Expert Actually Makes It Worse

Jack Headford Mar 27, 2026

GEOBrandingMarketingSEO

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Rob Sharif, an SEO specialist at Distl, showing client results from SEO content optimisation

The Type of Content That Could Be Tanking Your Google Rankings

Rob Sharif Mar 03, 2026

GEOBrandingMarketingSEO

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A Paid social media expert reviewing ad targetting strategies.

Retention Is the New Reach: Why Every Platform Now Rewards Depth Over Volume

Jack Headford Feb 19, 2026

BrandingMarketingSocial

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organic social media specialist editting a reel

Organic Social Media in 2026: 5 Trends That Are Working Right Now

BrandingMarketingSocial

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Where to Find Ad Inspiration: The Complete Guide for Marketing Managers

Becca Humphrey Jan 09, 2026

BrandingMarketingSocial

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Becca Humphrey, Paid Media Service Lead at Distl, reviewing campaign performance at her desk

How to Turn Your Customers Into Content Creators

Ryan Wilson Dec 05, 2025

BrandingMarketingSocial

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Distl owner David Metcalf reviewing the latest news on AI overviews and search engine optimisation

If Woolworths Can Rerun Their Ads, You Definitely Can

Jack Headford Dec 01, 2025

BrandingMarketingPPCSEO

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Two Distl team members on a couch in a relaxed catch-up over a laptop

Three Questions That Reveal Your Most Profitable Marketing Strategy

Ryan Wilson Nov 14, 2025

GEOBrandingWebMarketing

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Tom Porter and Kate Wright smiling as they compare notes on a laptop by the window

Brand Refresh vs Rebrand: What’s the Difference and Which One Do You Need?

David Metcalf Sep 30, 2025

Branding

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Tom Porter and Kate Wright reviewing work together beside a desk in the Distl studio

The Importance of Branding in Generative Search Engines

Cam Dobie Aug 26, 2025

GEOBrandingMarketingSEO

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Two Distl team members on a couch in a relaxed catch-up over a laptop

The Rise of Purpose-Driven Branding: Why Values Matter More Than Ever in 2025

Kate Wright Apr 25, 2025

Branding

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Brand Consistency & Omnichannel Branding in 2025

David Metcalf Apr 11, 2025

Branding

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What is brand positioning?

Kate Wright Jun 12, 2024

Branding

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Sarah Account Manager at Distl

Get to know our brand account manager Sarah

Kate Wright Feb 05, 2024

BrandingCulture

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Colourful graphic with bold 3D Typography lettering and OMG!, Yeah, OK! and New stickers

Understanding typography: what it is and why it matters

Katja Lambert Sep 20, 2023

Branding

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Lime green title card reading Top Branding trends 2023 beside a classical bust with a heart speech bubble

Top branding trends

Kate Wright Aug 06, 2023

Branding

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Distl branding team

How to rebrand without changing your logo

Kate Wright Jun 26, 2023

Branding

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Introducing Kate Wright: Elevating brand strategies at Distl

Kate Wright Jun 03, 2023

BrandingCulture

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Smiling man talking with colleagues around a meeting table with a laptop

The future of SEO: Harnessing emotional intelligence in the age of AI

Cam Dobie Mar 30, 2023

BrandingMarketingSEO

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