SEO, done differently.
Ask our SEO team about search engine optimisation that grows your balance sheet, without breaking the bank.
Our Perth-based SEO experts will take your business goals, then create and execute an SEO strategy that helps you achieve them.
Measurable results. Tangible value. Quantifiable ROI. And if we don’t deliver, you can walk away. No lock-in contracts here. See? Simple.
Step off the SEO hamster wheel. Get strategic.
Most SEO firms in Perth and across Australia set goals, but they’re typically goals designed to make them look good. Ranking for worthless keywords. Generating unqualified traffic. Generally chasing low or no-value metrics.
At Distl, our SEO goals are aligned 100% with your business goals – a revenue target, geographic expansion, whatever you want to achieve. And we’ll create and execute an SEO strategy to get you there, with custom metrics, quarterly milestones and measurable results.
Instead of see-saw rankings and traffic that make a dent in your budget, but not your strategic objectives, our in-house SEO specialists deliver consistency. Consistent rankings. Consistent qualified traffic. Consistent progress toward your KPIs and mission milestones.
Every little detail of the big SEO picture.
Call us SEO control freaks, but we never outsource. You’ll have a dedicated account manager, here to answer your calls or catch up face-to-face in Perth. Behind them you’ll find specialists with all the skills required to build the SEO trust and relevance you need to dominate the search results.
That means we do it all. Optimised, user-focused content. Authoritative backlinks and citations. Content syndication. Everything and anything SEO, including ensuring your website’s design, code and user experience make Google happy.
So, rankings are a given. So too are qualified traffic, leads and enquiries. But ultimately, like everything we do at Distl, our data-driven, strategy-focused approach to SEO translates into brand value and equity. Try finding another SEO company in Perth that promises that.
No misleading, cherry-picked metrics ✓
No lock-in contracts ✓
No outsourcing (100% in-house) ✓
24/7 dashboard, monthly reporting and quarterly strategy ✓
Australian owned, and operated from Perth, Western Australia ✓
Agreed monthly fee with no hidden costs ✓
A team of 25+ experts ✓
Technical smarts. Personal care.
Your dedicated Distl account manager will know their stuff. They’ll demystify the SEO jargon for you, nut out a custom strategy with you, put it into effect and report back regularly. All in plain English.
But they’ll also get to know your stuff just as intimately. Your business. Your goals. Your inside leg measurement. OK, not that. But you get the idea.
Digital marketing is our profession, but every client relationship is personal for us, so you can rest easy. You will have one of the industry’s best, most highly trained digital marketing specialists on the case. Just as importantly, you’ll have a digital marketing specialist who understands – and cares – about your business, your brand and building equity into both.
What our SEO specialists in Perth do.
Effective SEO requires a long-term, strategic approach. But you’ll also find a comprehensive range of tactical tasks hardwired into our process – all transparently tailored for your business.
Strategy
First, we’ll develop a deep understanding your business – your unique value, competitors, audience and where your opportunities are. Our team in Perth will conduct a technical, content and UX audit of your website and put in place the core of your ongoing SEO strategy.
Foundations
Achieving sustainable, long-term returns from your SEO investment hinges on a benchmark web presence. We’ll execute our technical audit findings, optimise your web content and meta, enhance your site’s conversion rate and Google My Business profile.
Ongoing
Strategy and foundations are just the start. When you engage us for your SEO, you can expect a partner that expertly leads you through the myriad factors that drive powerful returns for your business. All fine-tuned to your unique situation.
Some examples of ongoing SEO include:
Content creation and amplification ✓
Ethical link building ✓
User experience improvements ✓
Schema implementation ✓
Backlink cleanup and disavow ✓
Manual penalty removal ✓
Internal link optimisation ✓
Regular Google My Business updates ✓
Location citations ✓
Anchor text optimisation ✓
Should I worry about search engine optimisation (SEO)?
SEO can be really effective at building brand equity, raising your brand’s profile and winning new business, consistently and sustainably. Extremely effective. But it all depends on your strategic goals. Talk to our SEO and digital strategists in Perth about what you want to achieve, and we’ll tell you whether SEO is a good option.
What does search engine optimisation involve?
To cut a long and technical story short, our SEO process breaks down into four stages:
Research. We’ll research your business and assess your competitors.
Strategy. Then, we’ll set your strategic goals and develop an SEO strategy to achieve them.
Optimisation. Next, we’ll optimise your website (structure, performance, content).
Improvement. We’ll continually develop and improve your website’s domain authority, user experience, content and trust.
What’s domain authority, and why does it matter?
Google assigns an authority score to every website based on a number of factors and indicators, such as backlinks (links pointing to your website). The better your website’s score – relative to your competitors’ scores – the easier it becomes to secure and maintain high rankings in Google’s search results. All of which makes domain authority a fundamental part of SEO.
How long does SEO take to make a difference?
Normally, we’d expect some quick wins, but search engine optimisation is really a medium-term and long-term strategy, mainly because there are a gazillion factors influencing SEO success. In time, we’ll get all your SEO ducks in a row, and as we do you’ll see increasing ROI from your SEO investment.
How much do your SEO services cost?
No two SEO strategies are identical. The same goes for our SEO quotes and costs, which are determined by four key factors:
History. What’s your SEO legacy? If you’ve been using dubious SEO tactics or have toxic backlinks, we’ll need to put in extra work to undo the damage.
Geography. SEO for a local market, like Perth, requires less work than SEO for an international market. And less work means lower costs.
Competitiveness. The more competitive your industry (the more brands competing for your SEO search terms), the harder it is to dominate. We’ll get there, but it’ll require more work.
Diversity. Only got one product or service? Then SEO is relatively straightforward. But if you have a whole heap of products or services, all requiring SEO, then it’s going to cost more.
How do you measure SEO success?
By your strategic goals. By the equity or value it adds to your brand. Otherwise, what’s the point? To achieve your goals and build equity, we’ll set quarterly targets and milestones. And as part of that process, our team in Perth will track a host of metrics, like website traffic, page traffic, traffic per keyword, conversions and much, much more. But at the end of the day, we’ll measure success the same way you do – by your business and bottom-line goals.
ROI: How can I measure the return on my SEO investment?
It’s not a simple calculation, but we’ll work with you to ensure we measure and track all the SEO metrics we need to put an ROI figure on your SEO.
We’ll look at everything, from the value of your transactions and the lifetime value of each client, through to traffic quality, quantity and conversion rates. And we’ll walk you through our ROI calculations.
Do you expect me to sign an SEO contract?
No way. We don’t believe in contracts. We believe you should be able to walk away if we’re not meeting your expectations. That’s how confident we are in our SEO specialists, tactics and strategies.
So if, for any reason, you’re not satisfied with the progress we’re making or the SEO results we deliver, just tell our team in Perth that you want to call it quits before the start of the next month.
Will SEO alone grow my business?
Search engine optimisation is often a great option, particularly for raising your profile, generating website traffic and improving your conversion rates. That said, there’s only so much SEO can do, so it should just be one of the weapons in your digital marketing arsenal.
SEO can do a lot of heavy lifting from a new-business perspective and drive tangible improvements to your bottom line, but we’re here to build equity into your brand and business, and that requires a broader strategy.
What’s user experience (UX)? And what has it got to do with SEO?
User experience is (surprise, surprise) the experience a user has when they visit your site. When users can easily navigate your site, when they enjoy or engage with your content, when they don’t have to wait eons for your site to load, then you have a good experience (or good UX).
Why does this matter? Because when users are happy, they convert. And crucially, when users are happy, Google is happy. And that’s when you get even better search engine rankings.
How many SEO keywords should I focus on?
Not all SEO keywords or search terms are equal, so it isn’t really a case of ‘How many?’ It’s important to focus on ‘Which ones?’ It can be easier to rank for some keywords, especially longer search terms, whereas others are more competitive.
We’ll work with you to identify the terms and topics that are most relevant and useful, given your unique situation and objectives – the ones that will deliver the biggest bang for your SEO bucks.
Will blog posts be part of my SEO strategy?
If it makes sense for you, yes. Trouble is, blog posts are just one SEO tactic and may not be a good way to spend your SEO budget.
That’s why we’ll create a custom SEO strategy for you. It may be that blog articles are a good option. And if they are, you can rest assured we’ll research and write them in-house at our Perth headquarters, so you know they’ll be quality posts that will add tangible value – no outsourcing to overseas writers here.
How do I stand out in the search engine results?
Google Maps listings. Google Reviews. FAQ listings… There are all sorts of ways to stand out from your competitors – whether they’re in Perth, across Australia or global – and we use them all when we take care of your SEO.
Our Results
Wesley College has seen very positive results since engaging Distl. The team on our account is professional, responsive and understand our goals. Communication is regular and clear, so we all know the direction we're headed in and the steps needed to get us there.
Content
What is content? And why does it matter?
Words, photos, videos, graphics, posts, articles, reports, downloads… content is the ‘stuff’ you put on your website to inform, educate or entertain visitors.
When your website content is good, visitors want to stay on your site and explore. They are engaged. When it’s poor, visitors will take one look and bounce away. Usually to your competitors.
Content, conversions and SEO
Content is critical to the success of your website. It’s critical in engaging and converting casual visitors into committed customers. But it’s also critical to attracting visitors in the first place – content plays a huge part in SEO.
If Google knows you have content that people want and find useful, they’ll reward you with better search engine rankings. If they think you have poor content, your rankings will fall. Inappropriate or harmful content can even earn you a penalty.
So, good quality content matters. Investing in it makes sound business sense.
How we approach content strategy and creation
Quality content is a valuable commodity for businesses, but so is time – most businesses struggle to find the time to plan, organise and create the content their brand and website visitors deserve.
That’s why we’re here. Your Distl account manager in Perth will work with you to identify high-value content opportunities, then add your content plan into your quarterly strategy.
Once you’ve approved the plan, our content creators will do all the planning, writing and publishing for you, not just on your site, but across whatever channels best serve your strategy. Simple.
Is there any content we don’t create? Nope.
We cover the content-creation spectrum, including, but not limited to:
- Content strategy
- Content gap analysis
- Evergreen enhancements
- Video production
- Photography
- Graphic design
- Product image optimisation
- Blog strategies
- Blog post repurposing
- Amplification and syndication
- FAQs
- USP creative
- Contact info enhancements
Authority
What is domain authority?
In the real world, you are seen as an authority if your knowledge or expertise is relevant and respected. The same applies in the digital world, where Google gives websites an authority score. This, in turn, helps determine where your site and web pages will rank in Google’s search results.
It’s a pretty big deal when it comes to SEO.
Your domain authority score, backlinks and SEO
Google takes a host of domain authority factors into account when arriving at a score. Backlinks (links to your website from other websites) and your backlink profile are arguably the most influential.
If your website is relatively new, or hasn’t even been built yet, you’re probably having a minor authority-induced panic attack right now. But even established websites can have a less-than-ideal domain authority score.
Either way, don’t worry. Our SEO specialists in Perth can build your website’s authority.
How we’ll improve your website’s authority and SEO
We’ll improve your domain authority score in three key ways:
- Improving your backlink profile (more links to your site from reputable sites).
- Creating quality content that people want to consume and share.
- Improving your visitor engagement metrics.
But within this, we have a host of tactics we can draw on:
- Supplier, partner and competitor backlinks
- Disavowing damaging backlinks
- Guest posts and industry-specific interviews
- Australian directory listings
- YouTube backlinks
- Lost backlink recovery
- Finding link roundups
- Anchor text optimisation
- Sharing and promoting videos
Our SEO team in Perth will work with you to create a custom strategy to do all this ethically, with your big equity-generating picture in mind. We’ll set authority and SEO milestones and you’ll be able to track our progress, not only in our monthly and quarterly report, but in your search engine rankings.
Trust
How does trust work in the digital world?
Whenever we make a purchase in the real world, we look for brands we can trust. We consider their reputation. We ask people we know about their experiences. We rely on word of mouth.
In the digital world, the same principle applies, but it isn’t enough to provide a good service and rely on people spreading the word for you. With online consumers conducting 5.6 billion Google searches every day, researching where to spend their money – before they even engage with a brand or website – you need a strategy to build and maintain trust. And it’s all part of your SEO strategy.
What has trust got to do with SEO?
Prospective customers will check your socials. They’ll browse your Google reviews. They’ll see how you interact with your customers online. Then, they might visit your website. So, it’s easy to see you need to build your off-site profile and nurture trust.
This is where search engine optimisation can make a big difference.
Our SEO experts here in Perth will identify where and how to engage with prospective customers and lay the foundations for long-term relationships that turn wary prospects into passionate brand advocates.
What will our SEO team do to build trust?
It depends. Like everything we suggest and do, it’ll be tailored to suit you and your strategic goals, building your profile and, ultimately, equity into your website and brand. Here are just some of the trust-building tactics we’ll consider:
- Google My Business profile optimisation
- Google My Business posts
- Content creation and publication
- Social media management and posts
- Google Review development
- Social platform optimisation
- Email marketing campaigns
- Social patterns implementation
User experience (UX)
What is user experience?
You go to a new supermarket. Inside, everything is clearly labelled and logically laid out. You find everything where you expect to find it, breeze around in no time and take your trolley to the checkouts, where you are served immediately. No stress. No confusion. Happy customer.
That’s a good user experience.
With your website, we use our SEO team’s UX expertise to create a similarly seamless, enjoyable experience for your visitors. From your site’s sitemap, navigation and headings, to intuitive design and content that’s as useful as it is easy to digest, we look at everything to raise your UX game.
Why does UX matter for SEO?
The easier it is to navigate and use your website, the happier your visitors are. And it shows.
Happy visitors stay on your site and engage more deeply (engagement metrics), and Google rewards impressive engagement metrics with higher search rankings.
How do we go about UX?
One of the first cabs off the rank for our SEO specialists is a review of your website, looking for areas where we can improve the user experience. Site structure. Design. Headings. Metadata. Load speeds. We’ll tap into all the SEO smarts within our team in Perth and look at everything.
- Technical improvements
- Meta tags and schema implementation
- SSL certificates
- Page hierarchy optimisation
- Mobile optimisation
- Customer journey mapping
- Enquiry path optimisation
- Conversion optimisation
- Contact process improvements
- Heat mapping reviews
Then, with your blessing, we’ll make the required UX adjustments and monitor improvements in user engagement, conversion and more, all assessed against your quarterly and long-term SEO goals.
