An SEO Agency in Perth
Backed by 25 years of Experience

Ensure your site is search engine friendly

Your website might look peachy, but under the hood, it could be a lemon. Our SEO experts collaborate with our web developers to guarantee your site’s code (HTML, CSS, and JavaScript) is fast, crawlable, and indexable, while maintaining its visual integrity.

During the technical SEO optimisation process, your SEO specialist will make sure that:

• Search engines can easily crawl and index your site by setting proper index and follow directives in your pages meta data.
• Search engines are provided with clear crawling guidelines through a well-crafted robots.txt file.
• Search engines are supplied with a comprehensive sitemap.xml file to better understand your site’s structure.
• Your site loads quickly, with speedy server response times and optimised assets such as images.
• Your site is mobile-friendly, particularly if the majority of your traffic comes from mobile devices.
• Your site is free from broken links, and any necessary redirects are implemented correctly.

Boost your business rankings on Google Maps

Looking to rank higher on Google Maps? Local SEO is the solution you need.

Perth SEO strategies differ from those in other cities due to unique local search habits. This is why engaging a local Perth SEO company is crucial to outperform your local competitors. Local SEO has rapidly become the central pillar of driving traffic through organic search results, encompassing much more than reviews and proximity.

During local SEO optimisation, your specialist will ensure that:

• Your Google My Business profile information is accurate and up-to-date.
• Your business showcases itself professionally with high-quality images.
• You have a well-planned strategy for requesting and managing reviews that reflect your outstanding services.
• Your primary service offering is clearly defined and accurate.
• Your site’s content effectively targets and addresses your local audience.
• Your NAP (name, address, and phone number) information is consistent and correct across the web.

Local SEO

Discover how customers search for your business

Curious about the number of people seeking your services online? Or perhaps you’re wondering if there’s demand for a service you don’t yet provide. Ranking for competitive keywords can significantly increase your organic traffic. Keyword research is more than meets the eye; it’s the ultimate tool for understanding and fulfilling customer needs.

Keyword research involves:

• Identifying your business’s core services.
• Gaining insight into how users search for your services.
• Investigating the search volume for each individual service.
• Determining the intent behind keywords and search queries.
• Devising a strategy to target prioritised keywords effectively.

Content optimisation for people and search engines.

Simply adding a bunch of SEO keywords to a page isn’t enough; the impact comes from understanding user intent and the psychology of your paying customers. We achieve this through extensive research into Google’s search results, examining customer interactions with your site, and conducting search phrase analysis.

During on-page optimisation your SEO specialist will:

• Address URL and site structure.
• Review your keyword research report to understand user intent.
• Optimise your meta titles and descriptions for better click-through-rates.
• Implement relevant schema (aka structured data) to assist search engines in understanding the page.
• Create well-structured headings that address semantics with clear wording, appropriate hierarchy, and logical order.
• Refine content to be concise and informative, and appropriately keyword dense.
• Confirm that the implemented steps address all potential intents and objectives for users visiting your site.

Build authority in your industry with outreach & ethical link building

Link building is often viewed as a dark art of SEO or a black hat strategy. However, not all link acquisition methods are the same. Your domain authority relies on high-quality backlinks and a robust network of industry directory listings. If you aren’t considering links in your SEO strategy, there should be only one reason: budget. If you are in a competitive industry and struggling to move up the ranks with the content alone, this is the missing piece of the puzzle.

Our link-building strategies involve capturing links through:

• Natural content marketing
• Manual outreach
• Guest posting
• Unlinked brand mentions
• PR
• Citations and directories

Link Building

Increasing the likelihood of visitors becoming customers

SEO doesn’t end with Google. It encompasses everything from a customer discovering you on search results to them transacting with your business, be it through purchasing a product or inquiring about your services. After all, what’s the point of ranking number one if your website can’t convert visitors into customers? CRO is about reducing friction between these points, making it a crucial step in ensuring a return on your SEO investment.

During conversion rate optimisation, your SEO specialist will:

• Adapt content to use CTAs (Call To Action’s) more effectively.
• Look for more ways to convert readers on all key pages.
• Run split testing (A/B testing) to establish what works.
• Analyse the user journey of your traffic in order to find and remove bottlenecks.
• Optimise pages that are performing well in other areas such as popular blog posts.
• Leveraging other marketing strategies such as remarketing through paid ads to supplement SEO strategies.

If you have lost rankings due to a Google penalty, we can get you back on track.

There are two kinds of penalties; algorithmic penalties caused by changes in the way Google ranks content, and manual penalties created by Google’s manual web-spam team or  Google’s human quality raters. Whether intentional or not, a breach of Google’s terms of service or an unfavourable algorithmic change can cause even the best performing sites to plummet.

Often this is caused by Blackhat SEO techniques such as keyword stuffing, hidden links, cloaking, and spammy links. Other times it is caused unintentionally by bad redirects, irrelevant keywords or content, duplicate content, or accidental de-indexation.

To get you back to where you were, we will diagnose the issue by looking at:

• Your search console for any manual actions
• The timeline for when you were penalised for any changes that occurred at the same time
• Google’s news feed to identify algorithm updates that may have affected you.
• your backlink profile for anything out of place or spammy
• your website’s history for any ticking time bombs that were simply unnoticed until now.

Then we can dive in and do what is necessary to get you back and ranking, long term.

Penalty Recovery

We help you find answers. Google finds those with questions.

SEO is a lot like writing a good mystery novel, it helps to work backwards.

By looking at your product or service, we can put ourselves in your customers shoes, immersing ourselves in their thoughts by looking at their online behaviour. We know what your readers want, and we help you service that want.

It all comes down to our one rule for writing content – always be helpful. This means writing fresh content no one else has written, organising content so that it can be digested easily and answering questions in a way that best serves the end user.

Content Strategy

You do not know what you do not know, but we know what to Google.

One of the most valuable insights we have as an SEO agency is understanding what people are searching for and how often they are searching for it.

Armed with this knowledge, your smallest service could become your biggest money maker.

That is why whenever we are not helping you achieve your goals, we are helping you identify new ones. SEO is not about turning on one tap, it’s about turning on all the taps

We establish your website to face North (of your competitors’ listings).

The first stage of a long and successful relationship starts with getting to know each other.

We learn what you need through keyword research, we identify your strengths and weaknesses with our a technical audit, and we meet your friends (and enemies) through a competitive analysis.

With this information, we form a foundation so strong, that whatever we build, it stands the test of time.

We get everything shipshape for a long voyage.

During the foundations stage, we identify the improvements your site needs, now it’s time to plug those holes. Often this means grabbing all the low hanging fruit that gives you a nice little boost as quickly as possible. During this stage we will often write new meta titles and descriptions, give your homepage a fresh batch of content that internally links to the rest of your site, fix broken links and 301s, install a caching solution and optimise your images to speed up your site. Once everything looks tip top and meets our standards for Google’s core web vitals, we can progress to the fun part.

You define your objectives; we find our key results. We become a team.

One thing we have learned over the years is that you cannot kick goals without goal posts, and no one wins if you don’t keep score. That’s why, during the initial stages of our SEO service, we meet to discuss your growth expectations for your business and how we will know when we have met those expectations.

During this stage of our SEO process, we use a system we devised internally called ‘OKRs’ (Objectives and Key Results) to guide our collaboration. You can read more about this approach here.

SEO Strategy

We turn your content into something Google is proud to recommend.

Think of Google like a stranger recommending your business. To do so, it must first understand what your business does and which services you offer.

Onsite optimisation is the process of clearly explaining your business to Google through well-written content, formatted in a way that can be easily read and understood by your users.

During this step we will carefully structure your sitemap, format your content, refine your headings, and ensure that Google shouts your name from the top of the search results.

We tell the world about your business and Google notices

If there is one thing to understand about SEO, it’s that we are convincing a robot that you are the best at what you do. The way this robot (Googlebot) quantifies what “the best” is, can be tied to the following qualities…Experience, Expertise, Authoritativeness and Trustworthiness (E.E.A.T.). AKA your online reputation.

That’s why in this step of our SEO process, we signal to Google that we possess each of these qualities, which spreads your industry knowledge around the internet in return for a reference (link). Each link you get, the more likely you are to be suggested in search results.

Link Building Services

Writing blogs because “it’s good for SEO” is not strategy. This is a strategy.

The art of blog writing is deeper and more challenging than freelancers make it out to be. It’s more than mindlessly pumping out blogs without reason. We treat blog writing as a way of establishing topical relevance and proving to your audience and Google that you as expert. This means conducting audience analysis for pain points and questions, analysing your keyword research reports and mapping content to fill gaps in your reach.

Once we have everything in order, we begin creating memorable, helpful, and engaging content that speaks to your audience. We distribute it where and when necessary, so it gets in front of the right people, and we follow it up with close monitoring to make sure we are on the money.

SEO really is a science.

Content Strategy

Analytics is the best way to gain insight into the impact SEO is having on your site’s performance. It also keeps us accountable.

SEO is a technical field, making it challenging to gauge how your website rankings respond to our strategies. Fortunately, we track offsite performance through keyword rankings and onsite performance via our custom Google Analytics 4 setup. This allows you to monitor everything we accomplish.

With this data, we report both successes and setbacks, enabling you to assess our performance and your return on investment. Effective communication is the key to any successful SEO campaign.

To track your traffic accurately and effectively, our SEO specialists will:

• Install essential tracking tools like Google Analytics 4 using a custom Google Tag Manager setup.
• Develop useful and custom reports that reveal how and how often your users interact with your site (such as form submissions, phone calls, or emails).
• Provide you with monthly reports that detail your website’s performance, over time, so you can stay informed about its progress.

Listen harder. Find the insight that unlocks value.

One thing that separates Distl from other Perth SEO companies is that we do not have a sales team. We are not in the business of convincing, we are in the business of understanding. From our first meeting, we want to listen to our client’s unique needs and begin delivering tailored, results-driven SEO solutions that foster sustainable growth and success inbound links.

Quick wins are good, but we focus on the big picture.

Our SEO strategies will never prioritise speed over sustainability. Instead, our approach to SEO is closely tied to the direction your business is growing, we want to synergise with your efforts and create long-lasting success through strategic optimisation and compounding results.

Wins and losses, there’s nothing to hide.

Our agency model relies on strong communication both ways, with information openly shared between us. That means the challenges and successes of our SEO campaigns are talked about equally so that we know when to celebrate and when to elaborate. We want to work with you to harness the power of search, through ups and through downs.

Keep it simple but not stupid.

At Distl, we focus on high-impact SEO objectives and data-driven results, sifting through an ocean of possibilities for the one that will make a difference to your bottom line. It’s goal setting as you have never seen it, with clear simple objectives that mean something to your business. This means we do not focus on a keyword unless it will lead to more business.

Explore the possibilities, dive deeper.

At Distl, our Perth SEO specialists believe in pushing the boundaries to unlock the full potential of your online presence. We go beyond standard practices and delve deeper into innovative strategies that cater to your specific needs. Our commitment to exploring new possibilities allows us to develop customised SEO solutions that propel your business towards growth and success.

Pursue excellence, seek better ways.

Distl’s Perth SEO team is dedicated to the pursuit of continuous improvement. We recognise that there is always room for growth and advancement in the ever-changing digital landscape. By maintaining a proactive approach and staying informed about the latest SEO trends, we ensure that our strategies remain innovative and effective. Our unwavering commitment to excellence enables us to deliver unparalleled results for our clients, fostering long-term success and satisfaction.