Search Engine Optimisation (SEO). The science of ranking #1 on Google. The art of increasing organic traffic and boosting your bottom line.

An SEO Agency in Perth
Backed by 25 years of Experience

Distl is an SEO agency with a reputation for providing high-quality SEO services to businesses in Perth, Western Australia.

With over 25 years in the industry, we have decades of proof that our SEO services are the best in Perth, shown by our 5-star reviews on Google and our ability to continually rank sites #1 on Google, year after year. Our SEO specialists are equipped with an unmatched understanding of search engines and repeatedly raise the bar for SEO success through creative SEO strategies, and tailored SEO packages.

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Distl's SEO Specialists starting a meeting at our Perth office

New to SEO?

Here’s the crash course.

How does SEO work?

At its core, SEO is the process of making incremental improvements to a website’s content, structure, and performance.

These enhancements ensure that search engines can more efficiently crawl, understand, and index your site while also making it more accessible to users, regardless of their device or internet speed.

To implement these refinements and help you out rank your competitors in the search results, our team of Perth SEO consultants adhere to a set of guidelines and principles established by Google. These principles are conveyed both directly through Google’s official documentation and indirectly via observed keyword rankings and changes resulting from algorithm updates over time.

If you found us through Google, you likely searched for “SEO Perth” or “Perth SEO agency”, experiencing our proven SEO strategies firsthand. By employing a similar approach for your website, we can enhance its visibility, increase organic traffic, and ultimately improve your online presence, delivering positive SEO results for your business.

Why do Perth businesses need SEO?

If you are aiming to expand your business reach organically and boost your website’s digital foot traffic, search engine optimisation (SEO) serves as the fundamental building block for all your digital marketing efforts.

When executed effectively, SEO enables you to engage with customers who previously had not heard of your brand and initiates a snowball effect in website traffic, gaining momentum with each passing day.

We are here to help you establish deep roots within the digital landscape, transforming your website into a robust foundation that allows your brand to thrive and your business to grow.

Remember, it’s not rocket science—it’s SEO. And, if we don’t deliver the results you’re after, you’re free to walk away.

What is the significance of SEO to your brand?

Effective SEO will strengthen the relationship between your business’s website and Google’s search engine (or any other search engine).

That relationship is built on trust; like a modern vouch system, in which Google only recommends your site if it trusts that your business is best for any given query. This has led to organic search results being perceived as more trustworthy, reliable, and reputable.

In industries where trust and credibility are paramount (that means all of us), your organic search ranking is of utmost importance. By prioritising SEO and optimising your website for search, you are simultaneously improving your online visibility and establishing your brand as a trusted authority in your industry.

How does SEO differ from Google Ads?

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising, such as Google Ads, are two distinct digital marketing strategies that serve unique purposes.

One delivers quick wins (PPC), the other, long-term value (SEO).

Consider the analogy of renting vs buying a storefront. On one hand, there is renting (Google Ads) where you could immediately position your business in a great area, surrounded by paying customers. But the second you stop paying the lease, your business loses all foot traffic. If you were to instead purchase an old store (invest in SEO) at the end of town, renovate it and build a strong following organically over time, it might take time to build, but in the long term, you’ll have a thriving store at no extra cost. This approach also adds value to your business, should you decide to sell it in the future.

Talk to Perth’s best SEO agency

Here’s what you can expect…

  • No misleading, cherry-picked metrics.
  • No lock-in contracts.
  • Highly experience Perth SEO team with 30+ experts, established in 1995.
  • No outsourcing (100% in-house).
  • 24/7 dashboard, monthly reporting, and quarterly strategy.
  • Australian owned agency, operated from Perth, Western Australia.
  • Agreed monthly fees with no hidden costs.
  • Unrivalled communication, with a dedicated, experienced point of contact.

By submitting this form, you consent to your details being stored and used in accordance with our privacy policy.

Why choose Distl over other SEO companies in Perth?

By working with Distl, you are doing more than hiring an SEO agency. We work as partners, engaging in business osmosis, where investing in us means we invest in you. We want skin in your game, we want to feel your wins, and we want you to know that your losses are ours as well.

Our Work

Perth SEO services

All done entirely in-house.

To be a leading SEO agency in Perth,  you need to understand that effective SEO is much more than generating blog posts or creating backlinks. It’s a powerful tapestry of requirements, each of which must be done right to drive continual growth.

For this reason, we keep everything internal at our Perth office in Jolimont. Here, our dedicated team handles every aspect of SEO, ensuring complete control and the highest quality standards. Everything from the inception of an idea, through to the moment it is published and visible to your customers is done within the walls of our agency, and we wouldn’t have it any other way.

Some essential aspects of SEO that are vital for success include…

Technical SEO Optimisation

Ensure your site is search engine friendly

Your website might look peachy, but under the hood, it could be a lemon. Our SEO experts collaborate with our web developers to guarantee your site’s code (HTML, CSS, and JavaScript) is fast, crawlable, and indexable, while maintaining its visual integrity.

During the technical SEO optimisation process, your SEO specialist will make sure that:

  • Search engines can easily crawl and index your site by setting proper index and follow directives in your pages meta data.
  • Search engines are provided with clear crawling guidelines through a well-crafted robots.txt file.
  • Search engines are supplied with a comprehensive sitemap.xml file to better understand your site’s structure.
  • Your site loads quickly, with speedy server response times and optimised assets such as images.
  • Your site is mobile-friendly, particularly if the majority of your traffic comes from mobile devices.
  • Your site is free from broken links, and any necessary redirects are implemented correctly.

Local SEO

Boost your business rankings on Google Maps

Looking to rank higher on Google Maps? Local SEO is the solution you need.

Perth SEO strategies differ from those in other cities due to unique local search habits. This is why engaging a local Perth SEO company is crucial to outperform your local competitors. Local SEO has rapidly become the central pillar of driving traffic through organic search results, encompassing much more than reviews and proximity.

During local SEO optimisation, your specialist will ensure that:

  • Your Google My Business profile information is accurate and up-to-date.
  • Your business showcases itself professionally with high-quality images.
  • You have a well-planned strategy for requesting and managing reviews that reflect your outstanding services.
  • Your primary service offering is clearly defined and accurate.
  • Your site’s content effectively targets and addresses your local audience.
  • Your NAP (name, address, and phone number) information is consistent and correct across the web.

Local SEO

Keyword Research

Discover how customers search for your business

Curious about the number of people seeking your services online? Or perhaps you’re wondering if there’s demand for a service you don’t yet provide. Ranking for competitive keywords can significantly increase your organic traffic. Keyword research is more than meets the eye; it’s the ultimate tool for understanding and fulfilling customer needs.

Keyword research involves:

  • Identifying your business’s core services.
  • Gaining insight into how users search for your services.
  • Investigating the search volume for each individual service.
  • Determining the intent behind keywords and search queries.
  • Devising a strategy to target prioritised keywords effectively.

On-page Content Optimisation

Content optimisation for people and search engines.

Simply adding a bunch of SEO keywords to a page isn’t enough; the impact comes from understanding user intent and the psychology of your paying customers. We achieve this through extensive research into Google’s search results, examining customer interactions with your site, and conducting search phrase analysis.

During on-page optimisation your SEO specialist will:

  • Address URL and site structure.
  • Review your keyword research report to understand user intent.
  • Optimise your meta titles and descriptions for better click-through-rates.
  • Implement relevant schema (aka structured data) to assist search engines in understanding the page.
  • Create well-structured headings that address semantics with clear wording, appropriate hierarchy, and logical order.
  • Refine content to be concise and informative, and appropriately keyword dense.
  • Confirm that the implemented steps address all potential intents and objectives for users visiting your site.

Link Building and Offsite Optimisation

Build authority in your industry with outreach & ethical link building

Link building is often viewed as a dark art of SEO or a black hat strategy. However, not all link acquisition methods are the same. Your domain authority relies on high-quality backlinks and a robust network of industry directory listings. If you aren’t considering links in your SEO strategy, there should be only one reason: budget. If you are in a competitive industry and struggling to move up the ranks with the content alone, this is the missing piece of the puzzle.

Our link-building strategies involve capturing links through:

  • Natural content marketing
  • Manual outreach
  • Guest posting
  • Unlinked brand mentions
  • PR
  • Citations and directories

Link Building

Conversion Rate Optimisation (CRO)

Increasing the likelihood of visitors becoming customers

SEO doesn’t end with Google. It encompasses everything from a customer discovering you on search results to them transacting with your business, be it through purchasing a product or inquiring about your services. After all, what’s the point of ranking number one if your website can’t convert visitors into customers? CRO is about reducing friction between these points, making it a crucial step in ensuring a return on your SEO investment.

During conversion rate optimisation, your SEO specialist will:

  • Adapt content to use CTAs (Call To Action’s) more effectively.
  • Look for more ways to convert readers on all key pages.
  • Run split testing (A/B testing) to establish what works.
  • Analyse the user journey of your traffic in order to find and remove bottlenecks.
  • Optimise pages that are performing well in other areas such as popular blog posts.
  • Leveraging other marketing strategies such as remarketing through paid ads to supplement SEO strategies.

Penalty Recovery

If you have lost rankings due to a Google penalty, we can get you back on track.

There are two kinds of penalties; algorithmic penalties caused by changes in the way Google ranks content, and manual penalties created by Google’s manual web-spam team or  Google’s human quality raters. Whether intentional or not, a breach of Google’s terms of service or an unfavourable algorithmic change can cause even the best performing sites to plummet.

Often this is caused by Blackhat SEO techniques such as keyword stuffing, hidden links, cloaking, and spammy links. Other times it is caused unintentionally by bad redirects, irrelevant keywords or content, duplicate content, or accidental de-indexation.

To get you back to where you were, we will diagnose the issue by looking at:

  • Your search console for any manual actions
  • The timeline for when you were penalised for any changes that occurred at the same time
  • Google’s news feed to identify algorithm updates that may have affected you.
  • your backlink profile for anything out of place or spammy
  • your website’s history for any ticking time bombs that were simply unnoticed until now.

Then we can dive in and do what is necessary to get you back and ranking, long term.

Penalty Recovery

Content strategy

We help you find answers. Google finds those with questions.

SEO is a lot like writing a good mystery novel, it helps to work backwards.

By looking at your product or service, we can put ourselves in your customers shoes, immersing ourselves in their thoughts by looking at their online behaviour. We know what your readers want, and we help you service that want.

It all comes down to our one rule for writing content – always be helpful. This means writing fresh content no one else has written, organising content so that it can be digested easily and answering questions in a way that best serves the end user.

Content Strategy

Opportunity analysis

You do not know what you do not know, but we know what to Google.

One of the most valuable insights we have as an SEO agency is understanding what people are searching for and how often they are searching for it.

Armed with this knowledge, your smallest service could become your biggest money maker.

That is why whenever we are not helping you achieve your goals, we are helping you identify new ones. SEO is not about turning on one tap, it’s about turning on all the taps

Over 20 of Perth’s finest digital marketing specialists under one roof

At Distl, we cultivate a diverse range of skill sets within a culture that encourages knowledge sharing and acquisition. Our experienced Perth-based SEO team is passionate about expanding and sharing their understanding of SEO as a science and exploring how it can help Perth businesses like yours generate more traffic through search.

But it is not just about “staying on top of the latest SEO trends”; that’s a given, and it is our job. For our talented team, knowledge acquisition means researching different AI and how they shape your search engine results pages. It’s testing the capabilities of a content strategy to envelop your site in a rich layer of topical relevance. We want your site to exude the message, “I am the authority in my industry.”

Meet the team

Our SEO process aligns with your business goals

If your current agency is not helping you reach where you want to be in 10 years, then they are likely to have no idea little idea where they are taking you.

At Distl, we don’t believe in plugging a rigid SEO service into your already-running business. Our methodology is based on building custom SEO products around each business, like a perfectly tailored suit. That means understanding your business goals on both a macro and micro level and customising our strategies to achieve what you are striving for so that we are working with you, not against you.

Here is some insight into what an SEO retainer looks like with our SEO agency.

1. SEO Foundations 

We establish your website to face North (of your competitors’ listings).

The first stage of a long and successful relationship starts with getting to know each other.

We learn what you need through keyword research, we identify your strengths and weaknesses with our a technical audit, and we meet your friends (and enemies) through a competitive analysis.

With this information, we form a foundation so strong, that whatever we build, it stands the test of time.

2. Technical fixes

We get everything shipshape for a long voyage.

During the foundations stage, we identify the improvements your site needs, now it’s time to plug those holes. Often this means grabbing all the low hanging fruit that gives you a nice little boost as quickly as possible. During this stage we will often write new meta titles and descriptions, give your homepage a fresh batch of content that internally links to the rest of your site, fix broken links and 301s, install a caching solution and optimise your images to speed up your site. Once everything looks tip top and meets our standards for Google’s core web vitals, we can progress to the fun part.

3. Strategic marketing alignment

You define your objectives; we find our key results. We become a team.

One thing we have learned over the years is that you cannot kick goals without goal posts, and no one wins if you don’t keep score. That’s why, during the initial stages of our SEO service, we meet to discuss your growth expectations for your business and how we will know when we have met those expectations.

During this stage of our SEO process, we use a system we devised internally called ‘OKRs’ (Objectives and Key Results) to guide our collaboration. You can read more about this approach here.

SEO Strategy

4. Targeted onsite SEO optimisation

We turn your content into something Google is proud to recommend.

Think of Google like a stranger recommending your business. To do so, it must first understand what your business does and which services you offer.

Onsite optimisation is the process of clearly explaining your business to Google through well-written content, formatted in a way that can be easily read and understood by your users.

During this step we will carefully structure your sitemap, format your content, refine your headings, and ensure that Google shouts your name from the top of the search results.

5. Ongoing link building

We tell the world about your business and Google notices

If there is one thing to understand about SEO, it’s that we are convincing a robot that you are the best at what you do. The way this robot (Googlebot) quantifies what “the best” is, can be tied to the following qualities…Experience, Expertise, Authoritativeness and Trustworthiness (E.E.A.T.). AKA your online reputation.

That’s why in this step of our SEO process, we signal to Google that we possess each of these qualities, which spreads your industry knowledge around the internet in return for a reference (link). Each link you get, the more likely you are to be suggested in search results.

Link Building Services

6. Content strategy

Writing blogs because “it’s good for SEO” is not strategy. This is a strategy.

The art of blog writing is deeper and more challenging than freelancers make it out to be. It’s more than mindlessly pumping out blogs without reason. We treat blog writing as a way of establishing topical relevance and proving to your audience and Google that you as expert. This means conducting audience analysis for pain points and questions, analysing your keyword research reports and mapping content to fill gaps in your reach.

Once we have everything in order, we begin creating memorable, helpful, and engaging content that speaks to your audience. We distribute it where and when necessary, so it gets in front of the right people, and we follow it up with close monitoring to make sure we are on the money.

SEO really is a science.

Content Strategy

7. Advanced analytics and tracking

Analytics is the best way to gain insight into the impact SEO is having on your site’s performance. It also keeps us accountable.

SEO is a technical field, making it challenging to gauge how your website rankings respond to our strategies. Fortunately, we track offsite performance through keyword rankings and onsite performance via our custom Google Analytics 4 setup. This allows you to monitor everything we accomplish.

With this data, we report both successes and setbacks, enabling you to assess our performance and your return on investment. Effective communication is the key to any successful SEO campaign.

To track your traffic accurately and effectively, our SEO specialists will:

  • Install essential tracking tools like Google Analytics 4 using a custom Google Tag Manager setup.
  • Develop useful and custom reports that reveal how and how often your users interact with your site (such as form submissions, phone calls, or emails).
  • Provide you with monthly reports that detail your website’s performance, over time, so you can stay informed about its progress.

We connect technical minds to find smarter solutions

To our SEO agency, knowledge sharing involves connecting our web developers and SEO specialists through a fast-paced neural network of internal communication. This channel is enriched by 25 years of experience in building cutting-edge websites and ranking them in the most competitive search results pages.We strive to do things differently from other digital marketing agencies because that’s how we stand out amidst the ocean of “SEO Perth” and “SEO Perth Experts.” It’s how we deliver value beyond what you’ll find anywhere else in our little sunny city of Perth.

Emily and Sian meeting to discuss an SEO client's strategy
SEO team working in Google Search Console

We integrate all digital marketing channels

At Distl, we take pride in being a comprehensive digital marketing partner that seamlessly integrates SEO with other essential channels to maximise your online presence. Our holistic approach encompasses content marketing, social media, pay-per-click advertising (Google Ads) and email marketing, ensuring that your digital efforts work cohesively to drive enhanced results. By aligning these channels and harnessing their unique strengths, we craft powerful, synergistic strategies that boost visibility, attract qualified leads, and nurture long-term growth for your business.As your trusted partner, we’re dedicated to delivering customised, results-driven solutions that elevate your brand in the competitive digital landscape.

We have a proven track record of high-quality SEO

David has built a fantastic team of experienced professionals capable of transforming your digital presence. Distl helped to create our SEM and SEO strategies which led to a significant increase in relevant web traffic and conversions. I would highly recommend this agency to support your growth aspirations.

Niall Naghten
Activ Foundation

An SEO operation guided by clearly defined values you can get behind

It comes down to our simple set of principles that guide our proven SEO process, helping us to develop what we believe to be an agency-business relationship, unlike anything you will have experienced.

Start with empathy

Listen harder. Find the insight that unlocks value.

One thing that separates Distl from other Perth SEO companies is that we do not have a sales team. We are not in the business of convincing, we are in the business of understanding. From our first meeting, we want to listen to our client’s unique needs and begin delivering tailored, results-driven SEO solutions that foster sustainable growth and success inbound links.

Play the long game

Quick wins are good, but we focus on the big picture.

Our SEO strategies will never prioritise speed over sustainability. Instead, our approach to SEO is closely tied to the direction your business is growing, we want to synergise with your efforts and create long-lasting success through strategic optimisation and compounding results.

Be an open book

Wins and losses, there’s nothing to hide.

Our agency model relies on strong communication both ways, with information openly shared between us. That means the challenges and successes of our SEO campaigns are talked about equally so that we know when to celebrate and when to elaborate. We want to work with you to harness the power of search, through ups and through downs.

Less, but better

Keep it simple but not stupid.

At Distl, we focus on high-impact SEO objectives and data-driven results, sifting through an ocean of possibilities for the one that will make a difference to your bottom line. It’s goal setting as you have never seen it, with clear simple objectives that mean something to your business. This means we do not focus on a keyword unless it will lead to more business.

Push the boundaries

Explore the possibilities, dive deeper.

At Distl, our Perth SEO specialists believe in pushing the boundaries to unlock the full potential of your online presence. We go beyond standard practices and delve deeper into innovative strategies that cater to your specific needs. Our commitment to exploring new possibilities allows us to develop customised SEO solutions that propel your business towards growth and success.

Continuously improve

Pursue excellence, seek better ways.

Distl’s Perth SEO team is dedicated to the pursuit of continuous improvement. We recognise that there is always room for growth and advancement in the ever-changing digital landscape. By maintaining a proactive approach and staying informed about the latest SEO trends, we ensure that our strategies remain innovative and effective. Our unwavering commitment to excellence enables us to deliver unparalleled results for our clients, fostering long-term success and satisfaction.

Talk to us about boosting your site’s visibility through SEO.

No strings attached.

Our priority as an SEO agency has always been to demystify search engine marketing and the methods we use to optimise for it. This means we explain everything we do in plain English, without the jargon. Additionally, whether your site performance is soaring or falling in the top search engine ranking results, we will ensure clear communication.


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FAQs about SEO

There is a couple!

What results can I expect and how long will it take to see improvements?

It is important to understand that SEO is a medium to long-term strategy. While it is possible you may start seeing ranking and organic traffic improvements within the first 1-3 months, achieving more meaningful results often takes 6-12 months or longer. The key thing to note is that effective SEO will see results constantly grow, compounding with every ranking improvement.

The speed of results is affected by the competitiveness of your industry and the quality of your SEO fundamentals when we start work (content quality and quantity, domain metrics, website age, technical issues etc).

In time, as we address all the core SEO factors and progress with our SEO roadmap, you will see increasing ROI from your SEO investment.

How much does SEO cost?

We quote each SEO campaign based on 5 main factors:

  • Objectives. The loftier your SEO goals, the more work and therefore cost.
  • History. What’s your SEO legacy? If there is a history of dubious SEO tactics, we will need to put in extra work to undo the damage.
  • Geography. SEO for a local market, like Perth, requires less work than SEO for an international market. And less work means lower costs.
  • Competitiveness. The more competitive your industry (the more brands competing for your SEO search terms), the harder it is to dominate. We’ll get you there, but it will require more work.
  • Diversity. If you have one product or service, then SEO will require less work. But if you have a wide range of products or services, all requiring SEO focus, it is going to cost more.

Our rates are determined by the specific needs and goals of your business. We believe our responsibility is to deliver value to our clients through tailored strategies that align with their objectives and budget. Our approach emphasises ever growing results and return on investment over the long term.

What industries or niches do you specialise in?

In more than 20 years working in SEO we have gained experience and expertise in every industry and niche. Rather than limit our work to specific industries, we take the time to understand your unique business landscape and apply our knowledge and processes to create effective SEO strategies to deliver on your specific goals.

Currently we work with businesses in categories including:

  • Building
  • Air conditioning
  • Education
  • Retail
  • Engineering
  • Medical
  • Property
  • Hospitality
  • Wine
  • Recruitment
  • Aged care
  • Disability services
  • Automotive
  • Technology
  • Mining and gas
  • Professional services

Do you have any case studies or examples of successful SEO campaigns you have managed?

You can see some examples of our work. If you would like us to take you through some more detailed examples of improvements in search engine rankings, organic traffic, and conversions for businesses of all sizes, get in touch.

View works

How do you handle SEO for local businesses and multi-location companies?

While the fundamental SEO approach is the same, we will apply particular attention to optimising Google My Business listings, managing local citations, and creating localised content to target specific geographic areas. We understand the importance of local visibility and tailor our strategies to meet the unique needs of businesses targeting local markets.

Some of the other factors that influence Local SEO include:

  • Reviews. The volume, diversity, and rate of first-party and third-party customer reviews. In recent years, reviews have had an increased influence on local SEO performance.
  • Business information. Does your website include consistent NAP (Name, Address, Phone) details, have location in titles etc.
  • Links. Do inbound links to your website feature anchor text with your location, does your website have strong domain and page authority from a volume of quality sites?
  • Citations. Quality, quantity and consistency of directory listings.
  • Engagement. How long your visitors stay on your site, click through rates, bounce rates, mobile click to calls etc.

Clearly many of these factors cross over with a broader SEO strategy. Wherever it is relevant, our SEO services will include a focus on local SEO.

How do you ensure that your SEO practices are ethical and follow search engine guidelines?

We are committed to adhering to search engine guidelines and using ethical, white-hat SEO techniques. Our focus on best practices ensures that your website’s rankings and visibility will not be negatively impacted by any risky tactics.

What tools and technologies do you use for SEO analysis and implementation?

Our team uses industry leading SEO tools and technologies for keyword research, analytics, backlink analysis, site audits, and other essential tasks. These tools help us identify areas for improvement and effectively implement optimisation strategies.

Some tools we use include:

  • Ahrefs
  • SE Ranking
  • Google Search Console
  • Google Analytics 4
  • Agency Analytics
  • Monday
  • Surfer SEO
  • Semrush
  • Screaming Frog
  • Majestic

How do you integrate SEO with other digital marketing efforts, such as content marketing, social media, and PPC?

We believe in creating cohesive digital marketing strategies that incorporate SEO, content marketing, social media, and other relevant channels. By aligning these efforts, we can maximise the impact of your overall online presence and drive better results. 

Will google Ads benefit from a good SEO strategy?

Strong SEO fundamentals such as a quality user experience, a fast-loading website and well optimised content will improve the ROI of your PPC campaigns. These factors also benefit conversion rate and increase sales on eCommerce sites.

Can you provide references or testimonials from satisfied clients?

In addition to our Google reviews, you can contact us for testimonials and referees you can speak with, some of whom have worked with us for more than 10 years. We have a strong record of of delivering positive results for our clients and our expertise, professionalism, and commitment to success has helped businesses across most industries achieve their digital marketing goals.

How does your onboarding process work for new clients?

Onboarding for new clients typically involves an initial consultation to discuss goals and needs, followed by a website audit to identify areas for improvement. We then work together to set achievable objectives and develop a tailored SEO strategy that aligns with your business goals.

What happens if my website does not achieve the desired results or rankings within the expected period?

If our results do not align with agreed expectations, we will thoroughly review our strategies and make any necessary adjustments to improve performance. You will never be held by contract to our agency, and you are free to leave if you are unsatisfied.

While we do not offer guarantees or performance-based arrangements, we are committed to working collaboratively with our clients to address any challenges and achieve long-term success.

What’s domain authority, and why does it matter?

Domain Authority (DA) is a metric originally developed by Moz to reflect a websites likelihood of ranking high in the SERPs (Search Engine Results Page).

Every website has a Domain Authority, a score between 1 and 100 representing the quantity and quality of backlinks pointing to if from external sites as well as a range of other factors. The score is logarithmic, meaning it is harder for a site to improve its score the higher the number gets.

The higher your website’s score – relative to your competitors’ – the easier it becomes to secure and maintain high rankings in Google’s search results. Building domain authority is a fundamental indicator of a good SEO strategy.

One of the most important aspects of our ongoing SEO work is earning quality inbound links from websites that are relevant to your industry niche. The best links should be reflective of the value that your website brings to its audience, resulting in relevant websites naturally linking to your site.

As with Google search rankings, Domain Authority can regularly fluctuate. It’s more important to track its progress over the long term than to monitor day to day.

Will blog posts be part of my SEO strategy?

If it makes sense for you, yes. Blog posts are just one SEO tactic and may not always be an effective way to spend your SEO budget.

That is why we’ll create a custom SEO strategy for you. It may be that blog articles are a good option. And if they are, you can rest assured we will research and write them, so you know they will be quality posts that will add tangible value – no outsourcing to overseas writers here.

How do you measure SEO success?

You can read about the key metrics we use to measure performance here, with the most important ones being:

  • Growth in organic search engine traffic
  • Growth in search engine traffic per page
  • Growth in search engine traffic per keyword
  • Growth in conversions from search engine traffic
  • Growth of search engine traffic for supporting pages that are assisting conversions.

While SEO metrics are critical, we also need to align our work with your business goals. Whether that’s revenue targets, new clients, geographic expansion, or enquiries it is important we establish clear and meaningful goals so we can stay focussed on achieving them.

Our SEO roadmap is built around monthly, quarterly, and annual targets and milestones. And as part of that process, our team in Perth will track a host of metrics. But at the end of the day, we will measure success the same way you do – by your business and bottom-line goals.

ROI: How can I measure the return on my SEO investment?

Measuring ROI is different depending on the business model. For example, a common eCommerce ROI calculation is (Profit – Investment) / (Investment x 100) = Return on Investment. On the other hand, a B2B business with a long sales process and multiple contributors to conversion will require a more tailored calculation. Either way, we will work with you to ensure we measure and track meaningful SEO metrics to put an ROI figure on your SEO.

We will look at everything, from the value of your transactions and the lifetime value of each client, through to traffic quality, quantity, and conversion rates. And we will walk you through our ROI calculations.

How many SEO keywords should I focus on?

Not all SEO keywords or search terms are equal, so it is not just a case of ‘How many?’, it is important to focus on ‘Which ones?’ While short, high-profile keywords (e.g., ‘Plumber’) might seem more valuable, they often are less likely to convert and therefore deliver commercial value.

When deciding on a keyword strategy, we’ll consider factors like:

  • The value of longer tail keywords (eg ’emergency plumber near me’) which may better reflect user intent but have lower search volume
  • How competitive keywords are, and therefore how likely we will be able to achieve ranking in a realistic timeframe.

We’ll work with you to identify the terms and topics that are most relevant and useful, given your unique situation and objectives – the ones that will deliver the biggest bang for your SEO buck.

What’s user experience (UX) and what has it got to do with SEO?

User experience is (surprise, surprise) the experience a user has when they visit your site. When users can easily navigate your site, when they enjoy or engage with your content, when they do not have to wait eons for your site to load, then you have an enjoyable experience (or good UX).

Why does this matter?

Because when users are happy, they convert. And crucially, when users are happy, Google is happy. And that is when you get even better search engine rankings.

Do you expect me to sign an SEO contract?

No way. We do not believe in contracts. We believe you should be able to walk away if we are not meeting your expectations. That is how confident we are in our SEO specialists, tactics, and strategies.

So, if, for any reason, you are not satisfied with the progress we are making or the SEO results we deliver, just tell our team in Perth that you want to call it quits before the start of the next month.

How we review the information on this page.

Our SEO specialists constantly track the latest trends in the digital marketing and search engine landscape to ensure we give our clients the best service possible. We update our content to reflect the most recent best practices and algorithm changes to keep it SEO-friendly.

Current Version
Oct 15, 2023

Content Written & Reviewed By
Alistair Hinchliffe – SEO Specialist