What results can I expect and how long will it take to see improvements?
It is important to understand that SEO is a medium to long-term strategy. While it is possible you may start seeing ranking and organic traffic improvements within the first 1-3 months, achieving more meaningful results often takes 6-12 months or longer. The key thing to note is that effective SEO will see results constantly grow, compounding with every ranking improvement.
The speed of results is affected by the competitiveness of your industry and the quality of your SEO fundamentals when we start work (content quality and quantity, domain metrics, website age, technical issues etc).
In time, as we address all the core SEO factors and progress with our SEO roadmap, you will see increasing ROI from your SEO investment.
We quote each SEO campaign based on 5 main factors:
- Objectives. The loftier your SEO goals, the more work and therefore cost.
- History. What’s your SEO legacy? If there is a history of dubious SEO tactics, we will need to put in extra work to undo the damage.
- Geography. SEO for a local market, like Perth, requires less work than SEO for an international market. And less work means lower costs.
- Competitiveness. The more competitive your industry (the more brands competing for your SEO search terms), the harder it is to dominate. We’ll get you there, but it will require more work.
- Diversity. If you have one product or service, then SEO will require less work. But if you have a wide range of products or services, all requiring SEO focus, it is going to cost more.
Our rates are determined by the specific needs and goals of your business. We believe our responsibility is to deliver value to our clients through tailored strategies that align with their objectives and budget. Our approach emphasises ever growing results and return on investment over the long term.
What industries or niches do you specialise in?
In more than 20 years working in SEO we have gained experience and expertise in every industry and niche. Rather than limit our work to specific industries, we take the time to understand your unique business landscape and apply our knowledge and processes to create effective SEO strategies to deliver on your specific goals.
Currently we work with businesses in categories including:
- Building
- Air conditioning
- Education
- Retail
- Engineering
- Medical
- Property
- Hospitality
- Wine
- Recruitment
- Aged care
- Disability services
- Automotive
- Technology
- Mining and gas
- Professional services
Do you have any case studies or examples of successful SEO campaigns you have managed?
Absolutely. Just visit our works page to see the amazing results we’ve achieved for our clients. If you would like us to take you through some more detailed examples of improvements in search engine rankings, organic traffic, and conversions for businesses of all sizes, get in touch.
How do you handle SEO for local businesses and multi-location companies?
While the fundamental SEO approach is the same, we will apply particular attention to optimising Google My Business listings, managing local citations, and creating localised content to target specific geographic areas. We understand the importance of local visibility and tailor our strategies to meet the unique needs of businesses targeting local markets.
Some of the other factors that influence Local SEO include:
- Reviews. The volume, diversity, and rate of first-party and third-party customer reviews. In recent years, reviews have had an increased influence on local SEO performance.
- Business information. Does your website include consistent NAP (Name, Address, Phone) details, have location in titles etc.
- Links. Do inbound links to your website feature anchor text with your location, does your website have strong domain and page authority from a volume of quality sites?
- Citations. Quality, quantity and consistency of directory listings.
- Engagement. How long your visitors stay on your site, click through rates, bounce rates, mobile click to calls etc.
Clearly many of these factors cross over with a broader SEO strategy. Wherever it is relevant, our SEO services will include a focus on local SEO.
How do you ensure that your SEO practices are ethical and follow search engine guidelines?
We are committed to adhering to search engine guidelines and using ethical, white-hat SEO techniques. Our focus on best practices ensures that your website’s rankings and visibility will not be negatively impacted by any risky tactics.
What tools and technologies do you use for SEO analysis and implementation?
Our team uses industry leading SEO tools and technologies for keyword research, analytics, backlink analysis, site audits, and other essential tasks. These tools help us identify areas for improvement and effectively implement optimisation strategies.
Some tools we use include:
- Ahrefs
- SE Ranking
- Google Search Console
- Google Analytics 4
- Agency Analytics
- Monday
- Surfer SEO
- Semrush
- Screaming Frog
- Majestic
How do you integrate SEO with other digital marketing efforts, such as content marketing, social media, and PPC?
We believe in creating cohesive digital marketing strategies that incorporate SEO, content marketing, social media, and other relevant channels. By aligning these efforts, we can maximise the impact of your overall online presence and drive better results.
Will google Ads benefit from a good SEO strategy?
Strong SEO fundamentals such as a quality user experience, a fast-loading website and well optimised content will improve the ROI of your PPC campaigns. These factors also benefit conversion rate and increase sales on eCommerce sites.
Can you provide references or testimonials from satisfied clients?
In addition to our Google reviews, you can contact us for testimonials and referees you can speak with, some of whom have worked with us for more than 10 years. We have a strong record of delivering positive results for our clients and our expertise, professionalism, and commitment to success has helped businesses across most industries achieve their digital marketing goals.
How does your onboarding process work for new clients?
Onboarding for new clients typically involves an initial consultation to discuss goals and needs, followed by a website audit to identify areas for improvement. We then work together to set achievable objectives and develop a tailored SEO strategy that aligns with your business goals.
What happens if my website does not achieve the desired results or rankings within the expected period?
If our results do not align with agreed expectations, we will thoroughly review our strategies and make any necessary adjustments to improve performance. You will never be held by contract to our agency, and you are free to leave if you are unsatisfied.
While we do not offer guarantees or performance-based arrangements, we are committed to working collaboratively with our clients to address any challenges and achieve long-term success.
What’s domain authority, and why does it matter?
Domain Authority (DA) is a metric originally developed by Moz to reflect a websites likelihood of ranking high in the SERPs (Search Engine Results Page).
Every website has a Domain Authority, a score between 1 and 100 representing the quantity and quality of backlinks pointing to if from external sites as well as a range of other factors. The score is logarithmic, meaning it is harder for a site to improve its score the higher the number gets.
The higher your website’s score – relative to your competitors’ – the easier it becomes to secure and maintain high rankings in Google’s search results. Building domain authority is a fundamental indicator of a good SEO strategy.
One of the most important aspects of our ongoing SEO work is earning quality inbound links from websites that are relevant to your industry niche. The best links should be reflective of the value that your website brings to its audience, resulting in relevant websites naturally linking to your site.
As with Google search rankings, Domain Authority can regularly fluctuate. It’s more important to track its progress over the long term than to monitor day to day.
Will blog posts be part of my SEO strategy?
If it makes sense for you, yes. Blog posts are just one SEO tactic and may not always be an effective way to spend your SEO budget.
That is why we’ll create a custom SEO strategy for you. It may be that blog articles are a good option. And if they are, you can rest assured we will research and write them, so you know they will be quality posts that will add tangible value – no outsourcing to overseas writers here.
How do you measure SEO success?
You can read about the key metrics we use to measure performance here, with the most important ones being:
- Growth in organic search engine traffic
- Growth in search engine traffic per page
- Growth in search engine traffic per keyword
- Growth in conversions from search engine traffic
- Growth of search engine traffic for supporting pages that are assisting conversions.
While SEO metrics are critical, we also need to align our work with your business goals. Whether that’s revenue targets, new clients, geographic expansion, or enquiries it is important we establish clear and meaningful goals so we can stay focussed on achieving them.
Our SEO roadmap is built around monthly, quarterly, and annual targets and milestones. And as part of that process, our team in Perth will track a host of metrics. But at the end of the day, we will measure success the same way you do – by your business and bottom-line goals.
ROI: How can I measure the return on my SEO investment?
Measuring ROI is different depending on the business model. For example, a common eCommerce ROI calculation is (Profit – Investment) / (Investment x 100) = Return on Investment. On the other hand, a B2B business with a long sales process and multiple contributors to conversion will require a more tailored calculation. Either way, we will work with you to ensure we measure and track meaningful SEO metrics to put an ROI figure on your SEO.
We will look at everything, from the value of your transactions and the lifetime value of each client, through to traffic quality, quantity, and conversion rates. And we will walk you through our ROI calculations.
How many SEO keywords should I focus on?
Not all SEO keywords or search terms are equal, so it is not just a case of ‘How many?’, it is important to focus on ‘Which ones?’ While short, high-profile keywords (e.g., ‘Plumber’) might seem more valuable, they often are less likely to convert and therefore deliver commercial value.
When deciding on a keyword strategy, we’ll consider factors like:
- The value of longer tail keywords (eg ’emergency plumber near me’) which may better reflect user intent but have lower search volume
- How competitive keywords are, and therefore how likely we will be able to achieve ranking in a realistic timeframe.
We’ll work with you to identify the terms and topics that are most relevant and useful, given your unique situation and objectives – the ones that will deliver the biggest bang for your SEO buck.
What’s user experience (UX) and what has it got to do with SEO?
User experience is (surprise, surprise) the experience a user has when they visit your site. When users can easily navigate your site, when they enjoy or engage with your content, when they do not have to wait eons for your site to load, then you have an enjoyable experience (or good UX).
Do you expect me to sign an SEO contract?
No way. We do not believe in contracts. We believe you should be able to walk away if we are not meeting your expectations. That is how confident we are in our SEO specialists, tactics, and strategies.
So, if, for any reason, you are not satisfied with the progress we are making or the SEO results we deliver, just tell our team in Perth that you want to call it quits before the start of the next month.
My website migration wasn't done right and I've lost ranking. Can you help?
We’ve lost count of the number of times we’ve been approached by clients who have launched a new website only to lose the rankings they’ve worked years to achieve.
We are expert at managing even the most complex website migrations. While it may be too late to recover your lost rankings, get in touch and we’ll let you know your options.