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Retail and ecommerce marketing

Sell more of your stock
without giving away the margin.

 

SEO, Google Shopping, paid social and ecommerce builds for retailers with big catalogues, live stock systems and a shop floor that has to keep up.

 

Mega Music store exterior in Wangara, Western Australia

Ecommerce Marketing Agency

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A shopper reaching for a book on a shelf in The Chart and Map Shop

How shoppers choose where to buy

Most shoppers meet your store through a product, not your brand. They search a model number or a gift idea, compare prices in Google Shopping, check delivery and stock, then decide fast. If your feed shows the wrong price or yesterday’s sold-out item, you’ve paid for a click that was never going to convert.

So retail marketing lives or dies in the plumbing. Your catalogue structure, POS sync and product data decide what Google and Meta can show, and that decides your return on ad spend.

We’re an ecommerce marketing agency with web developers, SEO specialists and paid media people in the one Jolimont office. The person fixing your stock sync works alongside the person spending your Shopping budget, so a feed problem never bounces between two agencies.

What we do for retailers and online stores

Google Shopping campaigns built on clean product data

Shopping is where retail ad budgets either win or leak. Good campaigns start in Merchant Center, with titles that lead with brand, model and size, and sale prices that match the site. Custom labels can group products by margin band and stock depth. Then Google Shopping campaigns can bid harder on the products that make you money.

If you’re running one Performance Max campaign across your whole catalogue, split your best-margin, best-stocked products into their own campaign first. That helps stop the algorithm spending on clearance lines that barely break even.

Ecommerce SEO for catalogues with thousands of SKUs

Big catalogues create big SEO problems: thin collection pages, duplicate variants and filter URLs Google crawls forever. Out-of-stock pages vanish and take their rankings with them. Our ecommerce SEO work fixes the structure first, then writes collection copy for the categories people search for.

We prioritise by profit, not traffic. Keyword research and search forecasts set the focus products by profitability and conversion rate. A ranking for a low-margin product you can’t keep in stock helps nobody.

Ecommerce websites that talk to your stock system

Your ecommerce website is only as accurate as its link to the back office. A platform move is the time to connect your POS, so inventory and online orders stay in sync.

We build on Shopify or WordPress, depending on your catalogue, integrations and team. If your site slows down or crashes on sale days, fix the platform before you spend another dollar sending traffic to it.

One retailer, on the shop floor and online

Plenty of shoppers research online and buy in store, or the other way round. We set up a Google Business Profile for each location and keep holiday trading hours accurate. Then our local SEO work gets store pages ranking in the suburbs around you.

Store visits are harder to measure than online sales, and we’ll say so. Where your POS can match sales to campaigns or customer emails, we use it. If you’ve got more than one store, give each one its own page with its own range, staff and photos.

Paid social that sells straight from your catalogue

On Facebook and Instagram, your catalogue becomes the ad. We run paid social with dynamic product ads and retargeting for people who viewed a product and left. Fresh creative can come from content days in your store with our partner photographers and videographers.

We judge it on cost per purchase and ROAS, measured against your margins. When we ran paid social for The Chart & Map Shop, ROAS averaged 3.94 against 2.6 the year before, despite higher monthly spend.

Email flows that sell the second order

Your first sale to a customer usually carries the heaviest ad cost. The second can come from an email you set up once. We build email flows in Klaviyo or your platform’s own tools: welcome series, abandoned cart, browse abandonment, back in stock, post-purchase and win-back.

If you’re under a few thousand subscribers, set up a welcome flow and an abandoned cart flow yourself this week. Most platforms have templates. Bring us in when you’re ready for segmentation and flows tied to stock levels.

Retail branding that gets you out of the price war

When every appliance store runs the same sale, price stops being a reason to choose you. Our brand strategy workshops look for a position worth more than the discount, such as pairing clearance prices with expert advice.

Then roll the identity out across point of sale, store signage, social templates, press ads and vehicle wraps. A clear position gives your ads something to say besides the discount.

How we helped The Chart & Map Shop grow Google Ads sales 37% after a rough migration.

  • The Fremantle store came to us after a previous Magento migration had hurt its SEO rankings and Google Ads performance.
  • We moved the site to Shopify and rebuilt the catalogue. Integrating Retail Express POS synced inventory with online orders for the first time.
  • Google Ads, first half of the year against the same period a year earlier: a 37% increase in sales (an additional 1,121 sales).
  • Conversion rate up 23.76% over the same period.
  • ROAS held at 3.58 despite a 26% rise in cost per conversion.
  • Paid social: May conversions up 517.39% year on year, a cost per purchase of $14.50, and ROAS averaging 3.94 against 2.6 the year before.

Read full case study

The Chart and Map Shop retail store in Fremantle

37 % increaseGoogle Ads sales, first half, year on year
1,121 additionalGoogle Ads sales, same period
3.94 ROASpaid social average, up from 2.6 the year before

How we helped Bambury turn Google Shopping into a sales channel.

  • Fremantle-born home and living brand. We launched Google Ads, Google Display Network campaigns, Google Shopping and dynamic remarketing.
  • In the first five and a half months after launch, PPC generated 286 transactions at a 2.3x ROAS and a 1.4% conversion rate. Facebook and Instagram added another 87 transactions at a 1.7x ROAS.
  • Once Shopping was running alongside search and display, conversion rates increased by 78.95%. Instagram contributed 74% of the revenue from all social channels.
  • “The excellent work they have done has certainly driven more customers to our website and generated more product sales.” Amy Clarke, Design Director, Bambury.

Read full case study

Bambury summer homewares campaign imagery

286 transactionsPPC, first five and a half months
2.3x ROASPPC campaigns, same period
78.95 % increaseconversion rates once Shopping ran with search and display

How we helped Mega Music replace a crashing website with a store built for 46,000 products.

  • WA musical instrument retailer with stores in Myaree and Wangara, plus an online store carrying 46,000 products.
  • The old site was cluttered and slow, and frequent crashes were costing sales.
  • We built a new WordPress ecommerce site with Zip payments, Sybiz Vision integration for accurate product listings and Stock Sync for real-time inventory.
  • Pre-loved products, pre-orders, Klaviyo forms and a frequently bought together prompt.

Read full case study

Mega Music store in Myaree in the morning

46,000 productsonline catalogue
2 storesMyaree and Wangara, plus online

Find out where your ad budget is leaking

Give us read-only access to Merchant Center and your ad accounts. We’ll show you which products eat budget without paying it back.

Claim a Free Strategy Consultation

Common questions about ecommerce marketing

Should we chase a higher ROAS or more profit?

Profit, every time. ROAS tells you revenue per ad dollar, but it ignores your cost of goods. Say a product carries a 25% margin. At a 3x ROAS you lose money on every sale once the ad spend is counted. The fix is a break-even ROAS for each margin band, with products tagged by custom labels in your feed and targets set by band. Sometimes that means a lower overall ROAS and more profit.

We're replatforming. How do we keep our rankings?

Plan the migration before anyone designs a page. When we took on The Chart & Map Shop, a previous migration had hurt its rankings. After our relaunch, our SEO team worked through the 404 errors and rebuilt performance. We map every old URL to its new home, carry over metadata and test redirects before launch. If your peak is Christmas, don’t launch between October and January. Our website migration process is built to avoid that kind of hit.

Shopify or WordPress for a big catalogue?

It depends more on your integrations than your product count. We moved The Chart & Map Shop to Shopify and built Mega Music’s 46,000-product store on WordPress. If your POS or ERP has a well-supported Shopify connector and your team wants low maintenance, Shopify is usually the easier life. If you need custom logic, like pre-loved stock and pre-orders running alongside a large inventory feed, WordPress gives you more room. We’ll tell you which we’d pick once we’ve seen your stock system.

When should we start planning for Christmas and EOFY sales?

Earlier than feels necessary. Peak weeks are the worst time to discover broken tracking or a disapproved hero product. Feed fixes, creative and landing pages should be sorted well before Black Friday, so campaigns have time to build data. EOFY deserves the same head start. We map these dates in quarterly planning, then set exact timings with you once we know your stock and supplier deadlines. We also plan the quiet weeks after a sale, when remarketing and email can sell to people who browsed but didn’t buy.

What budget do we need for Google Shopping?

Enough to give your best products a fair test, and no more until they’ve earned it. Shopping is pay per click, and bidding can be optimised towards sales once there’s enough conversion volume to learn from. We won’t quote a number without seeing your margins, average order value and catalogue. If your budget is small, put all of it behind your top-margin, well-stocked products and leave the long tail to SEO. Spread across thousands of SKUs, a modest budget never builds enough data on any one product.

Will shoppers find us when they ask ChatGPT what to buy?

They can, if your product data and content give those tools something solid to work with. Answers from ChatGPT, Gemini and Google’s AI Overviews draw on clear product information, reviews and pages that answer real buying questions. Our AI search visibility work builds on the same foundations as good ecommerce SEO, so the effort serves both.

building your marketing strategy

How it feels to work with Distl

An account manager who learns your stock

You get one named account manager, and they bring in our in-house PPC, SEO and web specialists from the start. Early on, we look at how your stock moves: your feed, your POS or ERP sync, your tracking and your margin data. A lot of retail ad waste traces back to product data. What we fix first, and in what order, gets agreed with you once we’ve seen your setup.

Planned around your trading calendar

Retail runs on dates: Boxing Day, EOFY, Black Friday, Click Frenzy and the last day for Christmas shipping. Each quarter we sit down with you and plan the months ahead around your calendar, stock arrivals and supplier promotions. That gives you time to approve sale creative calmly instead of the night before. Exact lead times, and how we handle late stock, get set with you once we’re up and running.

Numbers you can trade on

Each month your report covers revenue, ROAS and cost per purchase, with the measures that matter most to your business agreed at the start. Where you share margin or cost data, we can report against it too, so you see profit as well as revenue. Your account manager walks you through it and tells you what we’re changing next. If a campaign underperforms, you’ll hear it from us before you spot it in your sales.

Store, site and ads in one room

Your account manager coordinates developers, SEO specialists, paid media people and designers who all work in-house. If a Shopify app update breaks your product feed, the developer and the Shopping specialist sit in the same studio and work it out together. No ticket bounces between two agencies. You make one call, and your account manager handles the rest. A real person reviews every campaign, email and page before it reaches your customers.

Get more sales from your catalogue

Tell us what you sell, where you sell it and what runs your stock. We’ll come back with the first three changes we’d make, and why each one matters for your margin.

Claim a Free Strategy Consultation

08 9381 4441

Get directions

3/73 Troy Terrace
Jolimont WA 6014