TikTok ads can reach over 7 million Australian adults, and it isn’t just teenagers. If you sell to consumers and can show what you do on camera, it’s worth testing next to Facebook and Instagram ads.
If you sell to businesses, or your product takes a lot of explaining, LinkedIn ads or Google will usually do more for your budget. TikTok is one part of our social media advertising.
TikTok ads work when they look like the rest of the feed. We shoot for it in-house: real people, quick hooks, vertical video. Spark Ads let us put budget behind your posts that are already doing well.
Then every campaign runs against a target cost per result, with tracking set up so TikTok learns from real leads and sales, not views. You see it in a live dashboard.
When Hiyori opened in Manning, the same content we shot for its Meta campaigns reached 3.35 million impressions and 1.65 million video views on TikTok, at five cents a click. See how we filled Hiyori’s tables.
There’s your ad spend, paid to TikTok, and our management fee, which works on a few set tiers. Clicks can be cheap, but you’ll need to budget for content as well as media, because ads that look like ads don’t last long. We’ll recommend a starting budget once we know your goals.
No, but it helps. If you’ve got posts that are already doing well, we can put budget behind them. If you’re starting from scratch, we shoot the first round of content for you.
More than most people expect. TikTok’s Australian audience runs well past Gen Z, and we can target by age, interest and location. If your buyers are mostly over 55, Facebook will usually reach more of them.
Yes, and it’s how we usually do it. The same shoot can feed both, and budget moves to whichever is bringing in results at the lower cost.
Then TikTok’s probably worth a test. Tell us what you sell and we’ll tell you if it’ll work, what we’d shoot first and roughly what it’d take to find out.