Memorable, evocative and authentic, the right name is a powerful weapon in your corporate identity arsenal, helping you attract your target audience, stand out from the crowd and stick in people’s minds.
Working hand in hand with your business name, a tagline tells your audience more about your business’ values, culture and purpose. Quirky or solemn, irreverant or sincere, your tagline signposts who you are – so your people can find you.
Credibility. Increased brand recognition. Elevated public perception. The foundation of your business’ visual identity, a strategically designed logo packs a punch for your business.
Successful brand identities create harmony in every aspect of their visuals. Get it right and each shape, photograph, illustration and other graphic element works together for a seamless brand experience.
Vivid or muted, warm or cool, every colour sets a unique mood. One of the first things customers associate with your brand, your colour palette increases brand recognition and helps build an emotional connection.
Tell your audience about your business before they read a single word. Whether you’re using a bold sans serif or a subtle typeface with elegant gliphs, the typography you use speaks volumes about your brand.
How your brand sounds is just as important as how it looks. Are you reassuring or inspiring? Cheeky or calm? The best way to speak your audience’s language is with a refined, targeted tone of voice.