Do you want: a) Just a website, or b) An irresistible web experience? (Clue: Choose b).
That calls for the web dev and UX design smarts we apply to our custom sites (tricked out with blazing fast React frontends) and progressive web apps (PWAs).
Of course, it’s the world’s most flexible, widely used content management system, powering around 35% of all websites. Do we use WordPress templates? No, because we want your website to add tangible value to your brand and business. And because we’re not lazy.
Instead, we use our technical and design chops to make the world’s best website platform better.
Conversion-focused, user-friendly websites don’t happen by themselves. They happen by combining best-practice web design, development, UX, UI, CX, SEO and a whole heap of other initialisms.
In contrast, off-the-shelf WordPress templates are cheap and generally nasty. If quality, conversion rate and your brand don’t matter, they may be a good option. If not, you need to go custom.
We often get new business enquiries from business owners who had a site built elsewhere: “Why is my site, which wasn’t cheap, so slow, unreliable? It’s not that old but it’s holding back my business.”
It’s the code. And that’s a terminal diagnosis because we can’t retrofit lean, fast code to a poorly planned and developed website. Great code – the kind of code that makes Google, your customers and accountant happy – is custom built from the ground up.
Getting it right takes time and money, but getting it wrong wastes even more.
WordPress can be slow. There, we said it. But it doesn’t have to be. It can be head and shoulders above the rest with the game-changing React technology we use – along with brands like AirBnB, Netflix, Tesla, Facebook, Dropbox and Atlassian – to supercharge our WordPress websites.
I came to these guys off the back of a complete nightmare of a new site build. They have been amazing so far in helping us to recover. All the graphs are going in the right direction and it's hard to argue with that.
Progressive web apps (or PWAs) are Google’s preferred user-focused technology, and we’re all over it. Why? Because PWAs are Google’s preferred user-focused technology.
It means Google thinks PWA mobile app/traditional website hybrids, which work online and offline, are where things are headed. They’ve even introduced PWA technology for Google search. We’re talking about (and using) technology that elevates conversations, conversions and your brand.