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<p>Our team rallied together to deliver a dynamic website within a very tight deadline.</p>
<p>At Distl, we know that every project we take on will always come with its own unique set of challenges. No matter whether we’re facing tricky technical issues or unexpected changes in circumstances, we know how to pull together as a team to find a solution and deliver a great end result.</p>
<p>When Rhythm Content came to us with a request for a new website build within a very tight timeframe, we knew we would find a way to make it happen. Our established relationship gave us confidence as we already had the foundations in place to work effectively together under pressure.</p>
<p>Rhythm Content describe themselves as a creative agency and a production company all rolled into one, so naturally they had a very clear artistic vision for their new site. It needed to be edgy and original, with an ultra-modern design that would express the two sides of their hybrid model.</p>
<p>While we knew the website had to be visually striking, we also needed to ensure the design would not compromise the User Experience (UX). Throughout the development process, our team came up with innovative ways to preserve website functionality and site speed, while still achieving the desired aesthetic.</p>
<p>Our web developers rose to the occasion and jumped straight into the project, moving with speed and precision under the looming deadline. By fast-tracking our processes and coming up with creative solutions on the go, we were able to provide Rhythm Content with an exceptional outcome, just in time for the unveiling of their new Subiaco office.</p>


Rhythm Content

<h2>The Goal</h2>
<p>Over more than 20 years, private wealth advisors Capital Partners have established an industry-leading reputation for providing premium financial services to sophisticated clientele. With a focus on building valuable client relationships, Capital Partners combine a ‘whole of life’ philosophy with financial expertise to deliver richer results driven by purpose.</p>
<p>While Capital Partners is synonymous with a high calibre of service among those familiar with its name, its brand was not expressing the same level of esteem to the wider market. It was up to Distl to realign the Capital Partners brand with the quality of its offerings and differentiate the firm from its competitors by communicating its unique brand story. Throughout the rebranding process, it was essential to consider the future strategic direction of the business and accommodate for internal legacy planning.</p>
<h2>How We Got There</h2>
<p>At the heart of the rebrand was the redesign and redevelopment of the Capital Partners website. Taking a magazine style approach that draws influence from distinguished publications such as The Economist and Financial Review, we developed a communicative site that is heavily copy driven. We crafted inviting headlines followed by snippets of valuable information that would resonate with the Capital Partners target audience.</p>
<p>The new Capital Partners website design is sleek and elegant, with simple scrolling animations and sophisticated imagery that departs from the visual style traditionally associated with financial services. UX and site speed was considered from the outset, with a lean web build using WordPress and Gatsby for a seamless end result. Brimming with searchable knowledge hub content and detailed personalisation tools, the Capital Partners website is quite literally a wealth of information that upholds and demonstrates its industry reputation.</p>


Capital Partners

<h2>The Goal</h2>
<p>When WA’s largest independent medical equipment provider discovered a gap in the market for mortuary equipment, they also discovered the need to create a separate brand to market these products. While many of their products are suitable for general medical use, mortuary equipment has one key target market – funeral homes. To cater to this niche, they wanted to create something completely different to their existing brand. Something dynamic and fresh, yet caring and dignified. They came to Distl to develop a new name and a distinct look and feel for this mortuary equipment company. We needed to clearly communicate this new brand in a website that would introduce this company to the funeral service industry.</p>
<h2>How we got there</h2>
<p>Our branding team Luminosity went on an in-depth branding journey that eventually led to what is now known as SOVA. The name SOVA (meaning ‘sleep’ in Swedish) is simple yet memorable, and when paired with the tagline ‘dignity in motion’, it balances innovation with a human touch. Once the full brandmark and brand theme was fleshed out, all the wording was crafted and a professional photoshoot coordinated, we were able to design and develop a sophisticated website that would bring the brand story and offering to life. Our SEO specialists were also involved in the website development, ensuring the site was built on a strong SEO foundation that would benefit SOVA in the long term.</p>
<p><em>&#8220;Wow, what a 6 months it has been! Starting with nothing and ending up with a complete new brand and identity. I’m really, really happy with the outcome. The site looks amazing for mortuary equipment, just what I was after! Your company has been a pleasure to work with.&#8221;</em></p>
<p>Shane Janicki, Director</p>


Sova

<p><em>Clear and concise, the new TCD Civil Construction website demonstrates their proven track record for success.</em></p>
<h2>The Goal</h2>
<p>With more than 35 years of heritage, TCD Civil Construction’s reputation and expertise are beyond question. When they first approached us, however, their digital presence was a different story.</p>
<p>As is the case with most website projects, the objective for the new site was to deliver trust and effectively communicate the unique qualities that have made the business a success in the real world.</p>
<h2>The Solution</h2>
<p>In the planning stage, it was decided that the vast array of successfully completed projects would form the backbone of the new site. By showcasing past performance, visitors would gain insight into TCD’s capabilities, as evidenced through their case studies.</p>
<p>The range of services offered by TCD ran the risk of overwhelming the navigation and user experience (UX). By utilising a simple mega-navigation with concise content and logical site structure, users can easily locate key pages and access relevant content.</p>
<p>With a snappy React front end supported by a client managed WordPress Content Management System, the sites provides a solution that is both user friendly and client friendly.</p>


TCD Civil Construction

<p><em>Our agile approach led to a 300% increase in revenue during COVID-19.</em></p>
<h2>The Challenge</h2>
<p>Growth has never been a problem for GESHA Coffee Co. Since opening their Fremantle café and store back in 2014, their business has continued to flourish, leading them to expand into wholesale distribution, barista training and more.</p>
<p>While their retail operation was ticking over nicely, they felt their digital marketing activities were lacking direction. They were also looking for guidance and support to help build their wholesale business and raise awareness of their diverse offering.</p>
<h2>The Solution</h2>
<p>At Distl, we understand the need for business growth, but more importantly, we’re interested in building equity for our clients.</p>
<p>With this in mind, we turned our attention toward making GESHA an attractive option for high profile, popular venues in Perth.</p>
<p>Our digital strategists took a deep dive into their business, researching the wider industry and competitive landscape to formulate recommendations and establish a roadmap for the future.</p>
<p>As part of this strategy, we ran a series of paid media campaigns to raise brand awareness and position GESHA as a key part of the WA coffee scene.</p>
<p>During COVID-19, we adapted their campaigns to drive e-commerce sales, delivering a 300% increase in revenue due to demand.</p>


Gesha Coffee Co

<p><em>From concept to completion, we delivered a comprehensive rebrand for an international engineering firm.</em></p>
<h2>The Challenge</h2>
<p>From Australia to Asia to Africa to the Americas, Lycopodium provides engineering, construction and project management expertise to complex projects all over the world.</p>
<p>They came to us looking to align their brand identity with the quality of their services and position themselves as a highly respected global leader.</p>
<p>There was also a need to establish consistency and strengthen their brand to build confidence among prospective customers and present themselves as an attractive option for potential employees and partners.</p>
<p>With an emphasis on building a strong internal culture, their brand also needed to unite their team across all their offices, locally and abroad.</p>
<h2>The Solution</h2>
<p>While the Lycopodium name is held in high repute, the dated look and feel of their brand was in need of a refresh.</p>
<p>Once we understood what they were looking to achieve, we revised their logo, colour scheme and brand tone of voice, implementing the changes across a comprehensive range of print and digital collateral.</p>
<p>From a capability statement to presentation templates and business cards, right through to their website, our brand and digital teams collaborated to develop a consistent suite of branded assets.</p>
<p>To demonstrate the breadth of their projects on their website, we also modernised their existing graphics and created an interactive feature map.</p>
<p>As buy-in from the internal Lycopodium team was crucial, our team project managed an international video production to create a powerful communication tool.</p>
<p>The video acknowledges the history of the company and explains their future direction to help strengthen their company culture.</p>
<p>We also organised a worldwide brand launch event to deliver a clear, strategic message to the Lycopodium audience as well as the wider industry.</p>


Lycopodium

<p><em>Clean, simple and elegant, the new Revell Landscaping website generated a 61% increase in organic traffic year on year.</em></p>
<h2>The Goal</h2>
<p>Before coming to Distl, the Revell Landscaping website featured an outdated design and a convoluted structure that was difficult to navigate. Cluttered with content that did not express their personalised approach or the level of their expertise, the site was not aligned with their offering and did not provide the best User Experience (UX). As residential landscaping specialists with a flair for design, Revell Landscaping were seeking a sophisticated website to showcase their projects and capabilities.</p>
<h2>The Solution</h2>
<p>Focussing on SEO and UX, we designed and developed a clean, simple and elegant site with soft colours, striking imagery and gentle animations. We streamlined the site structure and crafted new content to demonstrate their passion for outdoor living as well as their ability to bring visions to life.</p>
<p>When the time came to launch the new site, we performed a thorough website migration to give them the best chance for SEO success. Our efforts well and truly paid off, with organic traffic increasing 61% year on year since the site went live in May 2020.</p>
<p>While the website was the main priority for Revell Landscaping, they also wanted to consolidate their digital marketing efforts with one agency. As we specialise in every aspect of the digital marketing spectrum, we were able to provide them with the perfect solution. Our in-house experts continue to support Revell Landscaping on an ongoing basis, with a primary focus on SEO and PPC activities.</p>
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Revell Landscaping

<h2>The Challenge</h2>
<p>Over the past 50 years, HI Fraser has grown from a small engineering firm to a robust group of companies servicing Australia’s defence, oil and gas, marine, commercial property, transport and aerospace industries. While HI Fraser has developed a well-established and reputable brand, their team found it challenging to communicate their company structure and the many subsidiary brands that comprise the HI Fraser Group. On top of marketplace confusion, they were also experiencing obstacles managing their website product content. Their existing set up was difficult to use, creating unnecessary headaches for their team. foundations.</p>
<h2>The Solution</h2>
<p>Our aim was to simplify their website user experience, while finding ways to communicate their multi-faceted offering through digital marketing channels. We started with a UX review and technical audit, analysing user behaviour and SEO performance to provide recommendations on how to best move forward. Based on our findings, we developed a sleek and modern website that connects with their niche target audience and clearly demonstrate their company structure. Once the new site was up and running, our team launched a paid media campaign across LinkedIn and the Google Display Network (GDN) to raise awareness of the HI Fraser brand and direct traffic to their new site.</p>
<p><a class="button--link-simple" href="https://www.hifraser.com.au/">Click here to visit Hi Fraser</a></p>


Hi Fraser

<p>Vibrant, modern and brimming with happiness, the new Adage Furniture brand consolidates two companies to express their love for hospitality.</p>
<h2>The Goal</h2>
<p>While Adage Furniture can be classified as a hospitality furniture supplier, their service goes far beyond setting up tables and chairs. Working with bars, cafés and restaurants, they find ways to create atmosphere, turning empty spaces into vibrant, happy places.</p>
<p>What really sets them apart from other suppliers is the passion of their close-knit team; both their Perth office and their Melbourne based sister company Core Hospitality Furniture are dedicated to helping venue owners bring their vision to life.</p>
<p>As they were, the Adage Furniture and Core Hospitality Furniture brands did not express the personality of their team or their approach to their work. There was also the added challenge of having two companies with two different names in two different locations that were working together to provide the same service.</p>
<p>Together, they approached Distl to help them establish one, united brand that would communicate who they are and what they love to do. The aim was to consolidate the two brands under one name to help them;</p>
<p>Simplify and streamline internal operations<br />
Reduce marketplace confusion<br />
Support future expansion plans</p>
<h2>The Solution</h2>
<p>Following some strategic planning, it was decided that it would be best to move forward as Adage Furniture. With the name locked in, our brand and design team developed a new brand identity that was rolled out across a new website, company vehicles, signage, business cards, team uniforms and more.</p>
<p>As part of the rebrand we updated the colour palette with a softer shade of green to convey their warmth, happiness and easy-going approach. As there had been multiple interpretations around the pronunciation of the word ‘Adage’, we added an accent above the second letter ‘a’ for clarification.</p>
<p>Our copywriters created the tagline ‘Zero Unhappy’ to describe the experience they provide and their commitment to ensuring they exceed the expectations of their clients. We also crafted a fun and energetic tone of voice, injecting hospitality related terms into key headlines, including ‘What’s on the menu?’ to introduce their product catalogue.</p>
<p>Both of the original websites were heavily product focussed, whereas the new site uses a far more creative and minimal design that showcases furniture, people and completed spaces. Clean, simple and modern, the site has been built on a strong SEO foundation, with clear navigation and a strong User Experience.</p>
<p>As one of the main objectives was to reduce marketplace confusion, it was important to ensure Adage Furniture clearly communicated the rebrand to its Perth and Melbourne audiences respectively. To help them launch the new brand, we developed a communications strategy that included the use of blog content, social media and email marketing.</p>
