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Facebook and Instagram Ads Agency in Perth

Meta ads built around the number that matters to you: what each lead, booking or sale costs.

One Meta account, one budget, one business goal

Facebook and Instagram run on the same ads system, so we run them as one. You get one budget, one set of creative, and one number to judge it by: what each lead, booking or sale costs you.

We’re a Perth team of paid media specialists, designers and copywriters, all in-house, so the strategy, the ads and the reporting sit with the same people. On a budget 29% smaller, Summit Homes Group’s Facebook campaign brought in 4,092 leads in 2022, up 511% on the year before. See how we drove Summit’s leads.

Meta sits alongside the rest of our social media advertising, including LinkedIn and Pinterest.

A family and their dog outside their Summit Homes Group home

511 % increasein Summit Homes Group’s Facebook leads, year on year
4,092 leadsfrom Facebook in 2022
29 % reductionin ad budget, year on year
Becca Humphrey, paid media service lead, and Ryan Wilson, marketing team lead, reviewing work together at their desks

How Meta decides who sees your ads

Meta’s ad system now leans on the ad itself to find who should see it, and detailed targeting counts for less than it used to. So we treat creative and data as one job: a steady supply of ads worth testing, and clean conversion tracking so Meta learns from real leads and sales, not clicks.

Every campaign runs against a target cost per result, and budget moves to whatever is hitting it. We’ve written more on what Meta’s Andromeda means for how you run ads.

Let’s talk FB ads

Built so your budget can learn

Meta needs a steady flow of results before a campaign settles. Small budgets split across too many ad sets often never get there, so we size the campaign structure to the budget and keep spend where it can learn.

Our copywriters and designers sit next to the paid team, so fresh creative goes in quickly when results dip. The detail is in the Facebook ads learning phase is a budget threshold.

Tom Porter, studio lead, and Kate Wright, senior brand strategist, reviewing a design together
Ryan Wilson, marketing team lead, reviewing campaign work at his desk

What it costs, and how we judge it

What a lead costs on Meta swings a lot by industry, and it’s been climbing as more advertisers compete for the same feeds. A benchmark won’t tell you much. Your margin will.

So before anything launches, we agree what a lead, booking or sale is worth to you and set the campaign against it. You see that number, the spend and what we changed in a live dashboard.

We run Google Ads and SEO in the same team, so if Meta isn’t the right place for your budget, we’ll tell you.

Let’s talk

Tell us what you want to achieve with Facebook and Instagram ads

Every campaign starts with one goal. Pick the one that matters most right now, and we’ll build the campaign, the creative and the reporting around it.

Brand awareness

Get your brand in front of the people most likely to buy from you, before they’re ready to. We build reach campaigns around short video and strong visuals, and measure them on how many people in your market see your ads and how often, not on likes.

Awareness works best next to a campaign that picks up the demand it creates, so we plan the two together and track what it does to branded searches and site visits.

Let’s talk

Lead generation

Lead forms let people enquire without leaving Facebook or Instagram, so you can collect leads even before your website or landing pages are sorted. Each lead can go straight into your CRM, so your team can call while the interest is fresh.

We judge lead campaigns on what each qualified lead costs, and check lead quality with your sales team so cheap leads don’t crowd out good ones.

Let’s talk

Website conversions

Purchases, bookings, registrations: whatever action matters most to your business, we set the campaign to chase it. That only works with clean conversion tracking, so we get the Meta pixel and conversion tracking right before anything launches.

Then we report on what each conversion costs against the target we agreed with you, and move budget to whatever is hitting it.

Let’s talk

Remarketing

Most people don’t buy on their first visit. Remarketing puts your ads back in front of people who’ve visited your site, watched your videos or engaged with your profiles, while they’re still weighing it up.

Because they already know you, it’s often the cheapest place to win a sale. We keep the audiences fresh and rotate the creative so nobody sees the same ad too often.

Let’s talk

Online sales

If you sell online, we connect your product catalogue to Meta so it can show each person the products they’re most likely to buy, and follow up with the ones they looked at.

We judge it on return on ad spend and what each sale costs, with the numbers in the same live dashboard as the rest of your campaigns.

Let’s talk

Facebook and Instagram ads questions

Is $500 a month enough for Facebook ads?

It can be, if you aim it at the right thing. At about $115 a week you’ll rarely get enough leads for Meta to settle, so it usually makes sense to optimise for an earlier step like landing page views first, then judge it on what each enquiry cost over two or three months.

How much does a Facebook ad cost in Australia?

It swings a lot by industry. Benchmark data puts the average lead at around $40, with careers and real estate well under that and dental well over. Meta’s average price per ad rose 12% year on year in mid-2026, so older benchmarks run low.

How much does it cost to hire a Facebook ads agency?

You pay your ad spend to Meta, and a monthly management fee to the agency on top. Our management fee works on a few set tiers, based on how many campaigns and how much creative you need. We’ll recommend the tier that fits once we know your goals.

Do you run Instagram ads too?

Yes. Instagram ads run through the same Meta account and budget, so we set them up together and let the system move spend to whichever placement is working. If your buyers are clearly on one platform, we’ll weight it that way.

Should I boost posts or run campaigns?

If you want more eyes on a post that’s already doing well, boosting’s fine. If you want leads, bookings or sales, run a campaign with that objective. Boosting optimises for engagement, so it can look busy and return nothing. We’ve written about how to put your best posts to work in paid.

Insights

Becca Humphrey, Paid Media Service Lead at Distl, reviewing campaign performance at her desk

The Facebook Ads Learning Phase Is A Budget Threshold

Becca Humphrey Sep 08, 2026
MarketingSocial
Read more about The Facebook Ads Learning Phase Is A Budget Threshold
Becca Humphrey, Paid Media Service Lead at Distl, reviewing campaign performance at her desk

Your Creative Is Your Targeting Now. What Meta’s Andromeda Means for How You Run Ads

Becca Humphrey Mar 25, 2026
MarketingSocial
Read more about Your Creative Is Your Targeting Now. What Meta’s Andromeda Means for How You Run Ads
Ryan Wilson, Distl marketing team lead, planning a campaign on a laptop and monitor

Facebook Ads Cost Benchmarks to Compare Against in 2026 (Lead Generation Campaigns)

Ryan Wilson Sep 15, 2025
MarketingSocial
Read more about Facebook Ads Cost Benchmarks to Compare Against in 2026 (Lead Generation Campaigns)

Tell us what a lead’s worth to you

Send us what you’re spending now and what a lead or sale is worth, we’ll tell you straight whether Meta can get there for that. If it can’t, we’ll say so.

Let’s talk Meta ads

08 9381 4441

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3/73 Troy Terrace
Jolimont WA 6014