What Is AI Saying About Your Business? How to Check and Fix What’s Wrong

Step 1: Find out what AI says about you

Start by asking, ask every AI tool you can think of and put the same questions to each:

• Who’s the best [your service] in Perth?
• Is [your business] any good?
• How does [your business] compare to [a competitor]?
• What do people say about [your business]?

They pull from different corners of the web, so they will not always agree. Note four things each time: whether you appear at all, whether it’s accurate, which sources it cites, and who gets recommended instead. The businesses named in your place are the ones already winning this, so write them down.

What you end up with is a scorecard of where you stand, and everything after this is about closing the gaps.

Ask the same question across assistants and the answers rarely agree.

Step 2: Get your own house in order

Your website is the one input you fully control. The assistants still lean on it for the basics: who you are, what you do, where, and whether you’re credible. Start with what is plainly wrong. Old pricing, staff who left two years ago, services you no longer offer, a new offer you never added. The AI repeats what it finds, so stale facts become stale recommendations.

Then look at credibility. Name the people behind your content, add proper author bios, a clear About page and consistent business details. All of it helps an assistant trust and quote you. That is ordinary SEO fundamentals doing double duty, and the cheapest ground to make up.

Google is clear that a page only appears in an AI Overview if it’s already indexed and eligible to show with a snippet. That means letting Google crawl you, in your robots.txt and through your CDN or host. You do not need to build special AI files or markup for Google’s features. What you do need is helpful, people-first content with expertise behind it. If anything is blocking the crawl, none of the rest counts.

Step 3: Clean up your citations and listings

AI looks for agreement. When several independent sources say the same things about you, the assistant treats those things as true. When they contradict each other, you get the confident, half-right answers people call hallucinations.

So the fixes here are unglamorous, but high value. Track down directory listings with the wrong name, address or phone number, and clear out duplicates. Correct the old pages that still describe a version of your business that no longer exists. Where you cannot edit a source directly, get the accurate version repeated in enough other places that the consensus tips back your way. Most of the wrong answers you saw in step one trace straight back to here.

Step 4: Reviews, Google Business Profile and the platforms AI trusts

For local and service questions, reviews and your Google Business Profile carry serious weight in what an assistant says. Volume, recency and sentiment all feed in, and so does being present on the review platforms that matter in your industry, beyond Google alone. Reply to reviews, including the ones that sting, because the assistant can read the whole exchange and reads tone as well as score.

Your profile deserves the same attention: accurate categories and details, regular posts, questions answered. A profile left to go quiet is a weak signal at the exact moment a local buyer is asking for a name. If you run a local services business, this is usually where the needle moves, more than another website tweak will.

Step 5: Social and video, the channels AI reads

Assistants read social platforms too, and video especially. A YouTube video with a proper transcript is easy for an AI to quote. Active, consistent profiles paint a fuller, more current picture than a dormant page. Ask the same of each channel: does it show up, is anyone engaging, and does it reinforce what you want the AI to understand?

The advantage is in the mix of content, engagement and interaction, the back and forth that reads as a living brand. YouTube and the Meta platforms tend to pull weight, with LinkedIn and TikTok adding to the picture depending on who you sell to. You don’t need to be on every platform. Aim for consistency where your buyers and the assistants are both looking.

Step 6: PR and off-site, the brand picture

This is where your brand gets built in the AI’s eyes, in the places you do not own. Earned mentions, industry publications, guest articles, the odd podcast, a consistent story told across all of them. Third-party validation counts because it’s independent of your own marketing. The more places that tell a steady, positive version of you, the stronger the recommendation becomes.

A clear, consistent brand identity makes it easier for an assistant to understand who you are and repeat it correctly. That is part of why branding shapes what AI says about you. Scattered, inconsistent signals do the opposite.

AI SEO isn’t a one-size-fits-all checklist

Every business arrives at this with a different gap. A firm that has always won work in the room has a different problem from an e-commerce brand with thin reviews. The fixes aren’t interchangeable.

If you’ve built the business on word of mouth and in-person charm, you’re the most exposed. The internet now has to make the introduction you once made yourself. If you’re an established local name, your gap is almost certainly reviews, listings and your profile rather than your website.

There’s a competitive side to this, too. The assistant is choosing between you and the other names in your category, so the work that counts is whatever puts you ahead of them. If nobody in your industry invests in PR, pouring money there wins you little. Spend where it moves you past the businesses the AI is weighing you against.

Knowing where your effort should go means looking at every channel at once, which is the cross-channel AI SEO audit we run before touching anything. A piecemeal fix on one platform rarely shifts the answer. If you would rather not guess at it, that is where we start.

AI is recommending businesses to your customers today, in Perth and everywhere else. It leans toward the ones that have built a consistent, well-made presence across every channel it reads. You cannot fix a picture you have never looked at.