And our SEO specialists can make sure it’s the right traffic, too – qualified leads that will lift your bottom line rather than tyre kickers who will bog your business down.
Better leads
Whether you’re a local tradie, have a bricks-and-mortar store or just want to generate more business in a geographical area, you need to incorporate local SEO tactics into a broader SEO strategy.
Get it right, and you’ll be in the top spot in Google’s search results when someone in your target location searches for the product or service you offer, or just asks Google a related question.
Say you’ve got a carpet cleaning business in Perth. You can dominate Google’s rankings when someone nearby searches for ‘carpet cleaning Perth’ or just ‘how to get stains out of my carpet’. But you need to know the best local SEO tactics to get the best high-value local customers.
Google Maps results change with where the searcher is standing, so one ranking checked from one spot doesn’t tell you much. For businesses where it matters which suburbs you show up in, we track your key searches in SE Ranking across a grid of points over the area you serve, and show you each month where you’re in the top three, where you’re close and where you’re missing.
Like everything we do at Distl, our approach to SEO will be tailored to suit your business goals. Here’s what that means month to month.
Primary and secondary categories, services, service areas, photos and posts, checked against the businesses beating you in the map pack. More on Google Business Profile
A simple way for your customers to leave a review after a job, and replies to every review. No bought or gated reviews.
Your name, address and phone number the same everywhere they appear: directories, industry sites, social profiles.
A page for a suburb only where you can say something real about working there. Not 100 copies with the suburb name swapped. Google’s spam policy names those copies.
Calls, direction requests and website visits from your profile, alongside your rankings by suburb.
No, and be wary of anyone who does. Google ranks local results on relevance, distance and prominence, and nobody controls distance. What we can do is improve the first and third, and show you suburb by suburb whether it’s working.
Often, yes, but it gets harder the further out you go. We pick the suburbs that matter most to your business, track them from the start, and tell you honestly where the map pack is within reach and where an ad or a suburb page will do more.
No. Mass-produced suburb pages are a doorway-page risk with Google. We build one where you have something real to say about working there.
You do. We work on it with manager access, so if you leave, it stays yours. If a previous agency set it up under its own login, we’ll help you get it back.
It depends on how competitive your industry and your suburbs are. Where there’s less competition, we’ve seen businesses reach the top five in the key suburbs we push within the first month or so. In a crowded market it takes longer, and we’ll tell you that up front.
No. Tell us before the start of the next month if you want to stop.
Our in-house SEO team in Jolimont.
Links are the internet’s glue and can also help your website climb the search engine rankings. But you need to build links the right way.
One of the tactics in our local SEO strategy is building your backlink profile in a way that generates growing domain authority. The relevance of factors like link anchor text to your location will influence your location rankings.
You can optimise your free Google Business Profile page (formerly known as Google My Business (GMB). The key is to make sure it complements your broader SEO strategy.
Your Google Business Profile can have an outsized impact on local ranking. We’ll start by addressing simple optimisations like assigning appropriate primary and additional categories to your profile. This combined with the geographic proximity of a business to the searchers location will have an outsized impact on local pack / finder / maps and local organic results.
Tell us your business and the suburbs you want. We’ll check where you show up today and tell you straight what it’ll take.
