If you sell to consumers, Facebook and Instagram ads are usually where we start. If you sell to businesses, LinkedIn ads cost more per click, but reach the people who sign off. If your product is visual and planned ahead, think homewares, food or weddings, Pinterest ads can reach them for less.
We’ll recommend the mix for your budget, and tell you if paid social isn’t the right place for it. Paid social is one part of our social media marketing.
Before anything launches, we agree what a lead, booking or sale is worth to you. Every campaign runs against that number, with conversion tracking set up properly so the platforms learn from real results.
Our paid specialists, designers and copywriters work in the one Perth office, so when results dip, new creative goes in quickly. You see the numbers in a live dashboard, and we talk through what we changed each month.
Our Process
At the heart of our paid social media process is a deep-dive into your aspirations, understanding your business, and intimately connecting with your customers. Whether your aim is to boost sales, showcase your products or services, launch a new product, or generate more leads, we’ve got you covered.
Harness the power of innovative targeting methods with us. From audience expansion and custom audiences to lookalike audiences, we use advanced techniques to target your existing customers, tap into new audiences, and discover markets you might not have considered. Take it to the next level with top-of-funnel, middle-of-funnel, and bottom-of-funnel strategies, guiding your customers seamlessly through their buy-in journey.
Whether you prefer driving your creative in-house or want our creative team involved from start to finish, we’ve got you covered. From static carousels and reels to GIFs and subtle graphic elements, we explore every avenue to design eye-catching creatives that resonate with your target audience. Our goal is to capture attention and make a lasting impact.
Ad copy is the linchpin of any successful campaign. Our copywriters specialise in creating engaging copy that aligns seamlessly with your brand’s tone and personality. Whether it’s driving conversions or building brand awareness, we ensure that your enticing creative is complemented by smart and effective ad copy.
Launching creative is just the beginning. We go beyond by setting up bidding strategies, implementing Meta Pixel, and developing comprehensive reports. Our end-to-end implementation process ensures that every element of your campaign is strategically executed for maximum impact.
Staying ahead in the ever-evolving landscape of digital marketing requires constant optimisation. We meticulously analyse and implement industry-best practices to enhance your results continually. Our team of paid media specialists will always provide data-driven recommendations to elevate your campaigns and ensure sustained success.
We’ll plan, develop and execute every single element of your campaign in-house, from start to finish and beyond, testing and optimising so your ads are always on brand, on target and on the money.
There are two parts: your ad spend, paid to the platform, and our management fee, which works on a few set tiers. A few hundred dollars a month can test an idea; a steady flow of leads usually takes more. We’ll recommend a starting budget once we know your goals.
It shows ads to people who’ve already visited your site or engaged with you on social. They know you, so it’s usually the cheapest place to turn interest into an enquiry.
From who your buyers are and what you sell. We look at where they spend time, what a sale is worth, and what you’ve tried before, then recommend a starting mix.
We agree a target cost per lead, booking or sale before launch and report against it. You’ll see it in a live dashboard any time.
Tell us who you sell to and what a sale’s worth, we’ll tell you where we’d put the first dollar, and where we wouldn’t.
