From campaign planning to design, copywriting, testing and relentlessly optimising. From your strategic goals to a social media advertising strategy that just gets better and better.
When it comes to maximising the return on your marketing dollars, social media advertising is the value-for-money choice. And we’ll work with you to extract every cent of value, with a strategy that revolves around your short, medium and long-term business objectives.
Our Process
At the heart of our paid social media process is a deep-dive into your aspirations, understanding your business, and intimately connecting with your customers. Whether your aim is to boost sales, showcase your products or services, launch a new product, or generate more leads, we’ve got you covered.
Campaign targeting
Harness the power of innovative targeting methods with us. From audience expansion and custom audiences to lookalike audiences, we use advanced techniques to target your existing customers, tap into new audiences, and discover markets you might not have considered. Take it to the next level with top-of-funnel, middle-of-funnel, and bottom-of-funnel strategies, guiding your customers seamlessly through their buy-in journey.
Creative
Whether you prefer driving your creative in-house or want our creative team involved from start to finish, we’ve got you covered. From static carousels and reels to GIFs and subtle graphic elements, we explore every avenue to design eye-catching creatives that resonate with your target audience. Our goal is to capture attention and make a lasting impact.
Messaging
Ad copy is the linchpin of any successful campaign. Our copywriters specialise in creating engaging copy that aligns seamlessly with your brand’s tone and personality. Whether it’s driving conversions or building brand awareness, we ensure that your enticing creative is complemented by smart and effective ad copy.
Implementation
Launching creative is just the beginning. We go beyond by setting up bidding strategies, implementing Meta Pixel, and developing comprehensive reports. Our end-to-end implementation process ensures that every element of your campaign is strategically executed for maximum impact.
Optimisation and reporting
Staying ahead in the ever-evolving landscape of digital marketing requires constant optimisation. We meticulously analyse and implement industry-best practices to enhance your results continually. Our team of paid media specialists will always provide data-driven recommendations to elevate your campaigns and ensure sustained success.
We’ll plan, develop and execute every single element of your campaign in-house, from start to finish and beyond, testing and optimising so your ads are always on brand, on target and on the money.
How much does paid socials cost?
Our team will work with you to determine an appropriate monthly media spend based on your goals, desired channels and campaign type.
How does remarketing work?
Ads are targeted in many different ways, from demographic or interest-based targeting through to custom re-targeting and lookalike audiences. Many platforms enable you to re-target from a customer list to engage with your most valuable customers, or use data from your website interactions to find new customers similar to those who have transacted with you previously. When using interest-based targeting, your ads or content are shown to users who have demonstrated a passion for particular goods, services or brands. This is determined by their online browsing activity and engagement with content and brands within the social platform.
How do you determine the best channel to advertise on?
You’ll meet with your account manager and our Paid Media Specialist to discuss your business goals, what makes your product or service unique and the audience that you want to access. From there, our team will strategise the best channel(s) to advertise on to ensure you access those most valuable to your business, benefit from exposure to new audiences and see a strong return on ad spend.
How do I know that the ads are working?
We set a paid media strategy in line with your quarterly goals, and set measurable targets and milestones that contribute to your business bottom line. Our team will track a range of metrics like website traffic, engagement, click-through and conversation rate plus return on ad spend.
No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.
David Metcalf
Director
we’d love to hear from you.
