How much does paid socials cost?
Our team will work with you to determine an appropriate monthly media spend based on your goals, desired channels and campaign type.
How does remarketing work?
Ads are targeted in many different ways, from demographic or interest-based targeting through to custom re-targeting and lookalike audiences. Many platforms enable you to re-target from a customer list to engage with your most valuable customers, or use data from your website interactions to find new customers similar to those who have transacted with you previously. When using interest-based targeting, your ads or content are shown to users who have demonstrated a passion for particular goods, services or brands. This is determined by their online browsing activity and engagement with content and brands within the social platform.
How do you determine the best channel to advertise on?
You’ll meet with your account manager and our Paid Media Specialist to discuss your business goals, what makes your product or service unique and the audience that you want to access. From there, our team will strategise the best channel(s) to advertise on to ensure you access those most valuable to your business, benefit from exposure to new audiences and see a strong return on ad spend.
How do I know that the ads are working?
We set a paid media strategy in line with your quarterly goals, and set measurable targets and milestones that contribute to your business bottom line. Our team will track a range of metrics like website traffic, engagement, click-through and conversation rate plus return on ad spend.