Shifting away from the previously cumbersome Umbraco CMS platform to WordPress presented a host of benefits for Summit Homes Group. This transition not only addressed the frustrations Summit was experiencing but also paved the way for streamlined content management.
Summit’s website was engineered from the ground up to significantly enhance the performance of all marketing efforts. Each of our marketing teams – SMM, PPC and Organic Search – collaborated with our designers and developers to forge a lead-generating machine that synergises with both Summit’s internal processes and our digital marketing strategy.
The condition of their former Umbraco site required significant groundwork before diving into the design and development phases. Secondly, integrating Sugar CRM forms proved intricate, requiring close cooperation between our web team and Summit’s IT team to ensure seamless integration for their sales representatives.
Leveraging the plugin aptly titled Broadcast, we built in a solution that would allow Summit’s team to share content between brands and relay it as required. This allows them to easily create new home listings for both their Perth Metro and South West divisions as well as push promotions across all brands, drastically reducing content entry time.
One major advantage of initiating a new site design after commencing digital marketing is the abundance of information available, serving as a foundation for making design decisions.
Our teams’ goal was to find:
This enabled us to provide Summit’s visitors with precisely what they sought, often before they were even aware of it themselves.
Our design approach focused on soft and inviting arches, steering away from sharp and bold designs. The incorporation of video content enriched the user experience, making the site engaging and informative. Extensive animations were employed after thorough analysis of industry competitors, giving the site a modern and innovative touch.
The project was an exciting challenge for our design team, encouraging creativity and collaboration within the agency.
Due to the previous site’s incompatibility with Google, we prioritised bringing on one of our SEO specialists from the very beginning. They collaborated with our developers to map out crucial functionality and methodically address every challenge that the site was encountering. Our interaction between specialists continued through each step of design and development phases to create the finished product.
The SEO results speak for themselves.
“Home Builders Perth” 1.9k monthly searches
“Granny Flats” 22.2k monthly searches
“Display Homes” 12.1k monthly searches
“Home designs Perth” 480 monthly searches
Additionally, real-time user interaction and customer support were prioritised through the integration of Podium Chat.
The financing calculator was designed to empower users with a comprehensive tool for assessing their financial options.
The dynamic pricing table enables seamless updates of home prices in a centralised location, guaranteeing accuracy and consistency.
This feature allows users to effortlessly navigate through available house and land packages as well as display homes, fostering a deeper understanding of our real estate portfolio.
The successful launch of Summit Homes Group’s new website stands as a testament to the collaboration between Summit and Distl. By overcoming challenges, implementing innovative solutions, and aligning the digital platform with the Summit’s vision, the project has already yielded impressive results in a short timeframe. We can’t wait to see the long-term benefits.
No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.
David Metcalf
Director
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