Building a Brand Identity That Reflects 22 Years of Excellence

TEC Services had strong growth targets and to accelerate that a brand identity that was professional, modern and consistent was required. TEC Services wanted to position itself as the market leader in the Pilbara region and number one choice for quality end-to-end turnkey solutions for commercial and industrial construction works in target market regions.

TEC Services wanted to build strong brand associations around being a trusted, highly experienced, relationship focused, values-led local service provider with a full team of in-house trades and specialists that are highly skilled, responsive, accountable and easily mobilised to any region in WA.

Old logo:

New logo suite:

A brand tagline that captures the essence of TEC Services.

Our new brand tagline, “Built Locally. Built Better,” perfectly encapsulates TEC Services’ established Pilbara presence and their commitment to superior turnkey construction solutions.

Typography and Visual Identity

We selected contemporary, bold typography that appeals to TEC Services’ diverse customer base while maintaining corporate professionalism.

A colour palette that maintained brand recognition

Preserving the recognisable red and grey palette was crucial for brand continuity. Combined with modern typography and sophisticated graphical elements, including distinctive wave textures, these elements repositioned the brand as a contemporary industry leader.

Comprehensive Brand Applications

We demonstrated the brand’s versatility across multiple touchpoints:

• Vehicle livery and signage
• Uniform designs
• Corporate stationery
• Digital applications
• Social media templates
• Photography style guidelines