Stinson Air & Solar is a prominent player in the air conditioning and rooftop solar industry with an impressive legacy of over 25 years. Based in Western Australia, Stinson Air has a track record of excellence in designing, installing, and servicing custom air conditioning and solar systems. As pioneers in their field, they have carved a niche for themselves as the go-to choice for top-quality air conditioning and solar solutions.
Transforming SEO and regional reach through a cutting-edge website
After successfully serving the West Australian community for 25 years, Stinson Air & Solar (Stinson) remained committed to continuous improvement and maintaining a competitive edge. Following a 5-year partnership as an SEO client with Distl, it became evident that Stinson’s existing website was becoming a limiting factor for their growth and performance.
Compounding the challenge was the presence of a separate South West website, essentially a replica of the metropolitan site with content modifications tailored to the Bunbury to Margaret River regions. This dual-site approach led to significant time investments in managing content changes, and unfortunately, the SEO performance of the South West website lagged behind.
To tackle these issues, Stinson collaborated with Distl’s team of web experts to undergo an online identity overhaul. This initiative involved merging the two websites into a unified platform and directing marketing endeavours towards this consolidated site.
Custom React website
The use of React technology enabled us to develop a dynamic and user-friendly platform that seamlessly adapted to different user needs. To address the South West migration from their old site, we designed a second homepage dedicated to the South West. By integrating the Perth Metro and South West offices on the site, we ensured that visitors could easily access the relevant information.
The website features a refreshing, open layout communicating professionalism, complemented by calming blues and whites. User-friendly navigation, accentuated headers, and succinct subheadings seamlessly guide visitors, enhanced by the subtle curvature of images and design components. The blend of modern design, intuitive navigation, and strategic content creates a highly appealing service-based platform.
As Stinson’s long-term SEO partner for over five years, Distl knew how to make our hard work count on the new site. Employing a comprehensive SEO foundation process, we refreshed our efforts to align with the new sitemap and refined keyword insights. Through SEO techniques and strategic content placement, we enhanced their visibility on search engines, driving more organic traffic to their website.
49.5% increase in new users
Post the launch of the new website, we saw a 49.5% surge in new website users in July 2023 compared to the previous year. The website generated more than 1,500 organic visitors, an exciting accomplishment considering the fierce competition within Perth’s niche market. This accomplishment was a direct result of the emphasis on Stinson’s primary service, Air Conditioning.
Also in July 2023, the recently launched website achieved a total of 123 conversions. In contrast, during the corresponding period in July 2022, the combined conversions from both the Perth and South West websites amounted to 81. This signifies a growth rate of 51.85%.
Looking back over the previous two years of SEO rankings for Stinson, the results are clear.
Keyword: Air Conditioning Perth
Search volume: 2,400 searches per month
- August 2021: Position 20
- August 2022: Position 8
- August 2023: Position 3
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