SOCIAL MEDIA SEO Perth

Be Discoverable. On Every Platform.

Social media isn’t just where your audience hangs out, it’s where they search.

We build the kind of social presence that gets your brand found, and trusted.

1stChatGPTI need a house and land package in Perth

1stChatGPTWho is the best SEO agency in Perth?

1stChatGPTWhat is the best gokart track in perth?

1stChatGPTI need a LED sign for my business in Perth

director Dave Metcalf in meeting with prospective SEO client

How people actually find brands today

Discovery has split across platforms. A strong Google presence gets you found in traditional search, but, social platforms have their own search ecosystems, and the brands showing up there have done the work to earn it.

Why platform algorithms reward authority

Posting consistently isn’t enough. Platform algorithms prioritise accounts that demonstrate credibility through engagement quality, profile completeness, keyword relevance, and the conversations others are having about you.

Interesting stats about how people search in 2026.

Social Is Now a Search Engine

49% of all consumers use TikTok as a search engine.*
90% of adults use YouTube as their primary video search engine.**
67% of younger consumers use Instagram for local discovery.***
65% of mid-range demographics use it Facebook search and local recommendations.***
80% of B2B social leads and searches occur on LinkedIn, while not a general consumer search engine, it is the undisputed leader for professional and corporate search queries.****

People are using these platforms to research businesses, compare options, and make decisions. If your brand isn’t optimised for social search, you’re invisible at an important point in the buying journey.

a google ads specialist on a client call

Age Group	Google Search	Google Maps	Facebook	Instagram	Snapchat	TikTok
18–24	61%	39%	37%	67%	45%	62%
25–34	68%	50%	60%	54%	37%	44%
35–44	76%	57%	65%	50%	30%	36%
45–54	74%	57%	51%	21%	12%	19%
55–64	79%	60%	48%	15%	3%	11%
65+	72%	44%	29%	8%	0%	3%

Source: SOCi

What Social Media SEO Covers

Social Media SEO is the discipline of making your brand discoverable, credible, and citable across every major social platform.

While you might be familiar with the power of Social Media marketing that’s built on a foundation of content scheduling & follower growth, Social Media SEO is the strategic groundwork that ensures the best chances that both of those efforts actually convert your prospecting customers.

It’s not always about posting more

Most brands already post.

What they’re missing is the optimisation layer underneath, the profile signals, the keyword strategy, the brand consistency, and the third-party conversations that platform algorithms and AI systems use to evaluate authority.

The Signals That Actually Drive Discoverability

Your profile completeness
Bio keywords
Cross-platform consistency
Content engagement depth

and, the external mentions referencing your brand all feed into how platforms rank and surface your content. These signals also feed directly into AI search.

AI Search Optimisation

Profile authority and brand consistencY

What We Optimise

Your profiles are your social storefront. We make sure every one of them is working as hard as it should.

Profile authority and brand consistency

Your profiles are your social storefront. We make sure every one of them is working as hard as it should.

Securing and standardising your branded profiles

Branded profiles secured across all relevant social platforms
Branded profiles secured on UGC platforms where your customers are active
Consistent handle and naming conventions across every channel

Bio, imagery, and cross-platform cohesion

Bio copy optimised with relevant keywords for platform-native search
Professional photography, logos, and branded assets applied consistently
Brand name, identity, and messaging aligned across every profile

Inconsistent brand identity across platforms undermines trust, with your audience, and with the algorithms ranking you. If your visual identity needs work at the source, that’s a conversation worth having.

Understand Your Brand Identity

Content discoverability

Getting your content in front of the right people starts well before you hit publish.

Platform-specific content signals

Content strategy mapped to the ranking signals of each platform
Format, length, and publishing cadence aligned to algorithm preferences
Engagement quality tracked (and not just the volume)

Hashtags, keywords, and native SEO features

Platform-native keyword research for Instagram, TikTok, YouTube, and LinkedIn
Hashtag strategy beyond reach that’s built around discoverability
YouTube titles, descriptions, and tags optimised for search

The AI Connection

Your social presence influences what people and AI think of your brand. AI platforms form their view of your brand partly from the conversations happening about you across social media. Third-party mentions, influencer endorsements, and community discussions all feed into the trust signals AI systems use to validate authority. The more credible external voices talking about your brand, the more confident AI platforms become in recommending you.

Third-party brand mentions AI platforms can reference

A well-executed social and OPA strategy builds the citation-ready brand presence that gets you into AI answers.

AI SEO

When Reputation Reinforces Reach

A strong social presence gets eyes on your brand. What those eyes find – in your reviews, in third-party mentions, in the broader conversation about you – determines whether they stay.

What people say matters as much as what you post

You can have the best content strategy on the platform. But if the sentiment surrounding your brand is weak, inconsistent, or inaccurate, it undermines everything. Social reach and brand reputation have to work together.

How social sentiment flows into your broader brand reputation

The conversations happening on social don’t stay on social. They shape your reviews, your listicle appearances, your community reputation, and ultimately what AI platforms recommend when someone asks about your category.

Let’s Build a Social Presence That Actually Works.

Followers without discoverability. Content without authority. Reach without reputation. We’ve seen what each of those looks like – and none of them move the needle. We build social strategies that get your brand found, trusted, and talked about in the right places.

Claim Your Social Media SEO Audit

GEO Insights

AI Prompting Tips: Why Telling AI It’s an Expert Actually Makes It Worse

Jack Headford Mar 27, 2026

GEOBrandingMarketingSEO

Rob Sharif, an SEO specialist at Distl, showing client results from SEO content optimisation

The Type of Content That Could Be Tanking Your Google Rankings

Rob Sharif Mar 03, 2026

GEOBrandingMarketingSEO

ChatGPT Ads Are Coming to Australia: Everything We Know So Far

Ryan Wilson Feb 12, 2026

GEOMarketingPPCSEO

Get ahead with Perth’s leading marketing agency.

Elevate your online presence and drive tangible results with our no-strings-attached services. We specialise in unraveling the complexities of online marketing, ensuring every step is transparent and easy to understand.