Rob leads Distl’s SEO team and brings a deeply analytical, data-first approach to search strategy. He specialises in technical SEO, algorithm update analysis, and the evolving relationship between traditional search and AI-powered discovery.
His published work covers everything from Google core update breakdowns to long-term SEO forecasting, translating complex ranking signals into clear, actionable advice for Australian businesses. Rob has led SEO strategy on projects including Summit Homes, DiskBank, Cyclo, and Loan Monster.
