The term ‘Local Citations’ refers to mentions of your business name, address and phone number on local directories and other similar sites. It can be with or without a link to your website, and displays the information in various formats, such as:
- Company name
- Company name and phone number
- Company name, phone number and address
- Company name, phone number, address and link
Local search citations are one of the signals Google uses to judge where a business is and whether its details can be trusted, alongside your Google Business Profile, reviews and website. That is why local SEO starts with your name, address and phone number (NAP) matching everywhere they appear. Citations from trusted, relevant sites also support your wider SEO.
This list first went up in 2020. We rechecked every directory on it in October 2026: two have closed, several have changed owners, and the map platforms now matter more than any directory. Below, each listing says who runs it and whether it is free.
Start with the three map platforms
These listings appear inside the maps people use on their phones, so set them up before any directory.
Google Business Profile
Free, and the listing behind your place in Google Search and Maps. Set it up at Google Business Profile, then work through our Google Business Profile optimisation guide.
Apple Business (formerly Apple Business Connect)
Apple has folded Business Connect into Apple Business, and the old Business Connect address now redirects there. Claim your location to control the logo, hours, photos and details shown in Apple Maps.
Bing Places for Business
Free to list at Bing Places for Business. Bing is a small share of searches in Australia, but the listing takes minutes.
Australian directories worth a listing (checked October 2026)
AussieWeb, Hotfrog and SuperPages
These three are one network. All are owned by Locafy Ltd, and Hotfrog and SuperPages run on the same platform. Each lets an organisation add up to ten listings at no charge. Enter your details identically on all three.
Add your business to AussieWeb (free), then add it on Hotfrog and SuperPages.
SuperPages is often confused with White Pages, but the two are unrelated. SuperPages began as a print directory on the Mornington Peninsula and Locafy bought it in 2018. White Pages belongs to Thryv Australia (below).
dLook.com.au
Now a quote-matching network as much as a directory: customers post a job and dLook connects them with local providers. It lists over 2 million businesses. Add your business to dLook.
StartLocal.com.au
Lists trades, health, retail and professional services across Australia, ranked by votes from locals, and sends quote requests to listed businesses. Add or claim your listing on StartLocal.
Yelp.com.au
A Yelp business page is free and comes with Yelp’s free tools for photos, details and replying to reviews. Paid upgrades are optional. Claim your business or add it to Yelp.
Yellow Pages, True Local and White Pages
Sensis no longer runs these. All three now belong to Thryv Australia, along with Whereis, and the old Sensis free-listing page redirects to Yellow Pages.
Yellow Pages offers a free listing ($0 a month) with your business, contact details and opening hours. True Local’s own “Get a free listing” link goes to the same sign-up, so one form covers both: get your free Yellow Pages listing.
White Pages business listings go through Thryv’s sales team rather than a self-serve form. Enquire about a White Pages listing if your customers still look you up there.
Fix old listings before adding new ones
A new listing does little if an old one still shows a previous address or phone number. When we reviewed a Perth client’s Google Business Profiles in August 2026, we found a MapQuest listing still showing an address they had moved out of. Listings like that keep circulating the wrong details until someone corrects them.
To find your existing citations, search your business name together with each old address and old phone number you have used, then claim and correct every listing that comes up. Do this before you add anything new.
Directory listings are quick to set up, but they support your Google Business Profile, reviews and website rather than replace them. If your business is not showing in local results, our Perth local SEO team can audit your listings and fix the details that are holding you back.
