Did you know that you can easily find out how many people are looking for your services on Google? It’s called keyword research, and it can help you identify…

  1. How many people have a problem that your business solves.
  2. The way in which customers articulate that problem online when they are looking for your solution.

How many people are searching for me?

Keyword research, and why it’s important.

Unlike many other platforms, everyone on Google has a problem. As a business owner, you likely know the value associated with solving your customers specific problems. So, it would be fair to say that armed with the knowledge of how many are searching for your solutions on Google and how much they are willing to pay for them, you can get an idea of how much value an SEO Agency can bring to your business.

How do we know which Google users are paying customers?

At Distl, we derive that a user has transactional intent (they want to pay for a service) when they include the local city in their search term – in our case “Perth”. It sounds overly simple, but here’s why it works.

Take for example someone searching for our services, they might type “digital marketing Perth“. What they are actually searching for is “Digital Marketing [in] Perth” – “In” is often regarded as a “stop word” (Common words ignored in searches due to lack of meaning).

The addition of “Perth” tells us:

  1. They specifically searching for digital marketing services locally in Perth, Western Australia
  2. They are likely past the information gathering stage and are ready to engage with a local digital marketing provider.
  3. They have a higher likelihood of conversion as the user is actively seeking a service provider in their vicinity.

How many people in Perth are searching for your services on Google?

Keyword research takes time, so to save you some, we’ve dug in and done it for you. We have found the core keyword for a range of competitive industries in Perth and listed what we believe to be the most important search term for that service. All you need to do is find your service or industry sector – If we haven’t included, your business’ service, please get in touch with us so that we can add it to the list.

Trade Services:

By nature, trades are a match made in heaven for SEO. The volume of searches grows greater with every passing year and search volume is spread nicely into each individual service. While a considerable number of people search for general trades like electricians, there’s also a substantial portion of users seeking specific electrical services, such as lighting installation or the addition of power points. This diversity in search behaviour offers ample opportunities for effective SEO strategies.

This gives you lots of opportunity to differentiate yourself and focus on a specific service (e.g., “Lighting Perth”) for the best results while you slowly conquer the money keyword (e.g., “Electrician Perth”).

The presence of customer reviews in local maps and your organic ranking on Google provides an additional layer of validation for potential customers. This trust-building element occurs even before they click through to visit your website.

Health Care Services:

Health Care another competitive industry for SEO. Like trades, many have a problem they are looking to solve with urgency and search volume is often diversified into individual services. SEO success in the health care industry hinges on a close collaboration with your SEO specialist to ensure that all content on your website is not only verified but also medically accurate.

Google places great emphasis on delivering accurate information, especially in matters related to your wellbeing, your money or your life, therefore it’s crucial to demonstrate your expertise and establish trust with Google’s users.

Construction Services:

With a mix of B2C and B2B, construction has huge potential for big wins with SEO. As projects in this industry tend to be larger, customers require a high amount of trust in this domain, so your organic rankings are incredibly important. Just remember that if someone is searching for your service, they are likely in the research phase and looking for a provider of your service for the first time. If you catch them here, you could have their repeat business for life.

Real Estate:

Real estate has some of the highest search volumes of any industry, and some amazing opportunities for content across a range of channels. SEO is the perfect foundational pillar for your digital marketing efforts. Starting early with SEO is key, and from there, you can explore avenues to capture even more traffic through compelling landing pages, blog content, PPC advertising, and leveraging social media. This omnichannel marketing approach is ideal for companies in the real estate industry.

Financial Services:

Much like the healthcare field, expertise, authority, and trust is important in securing a prominent position on Google’s rankings for your website. Ensure that your chosen SEO provider is dedicated to thoroughly understanding your business, refrains from taking shortcuts for quick gains, and prioritises the strategic, long-term approach to establishing your authority on Google. Remember that your digital reputation is at stake, making your brand as vital as your position in search results.

Just know that organic listings in this industry typically enjoy a higher clickthrough rate than advertisements, thanks to the trust they inherently instil in users.

Alistair Hinchliffe

SEO Service Lead