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Not for profit marketing has more audiences than most. A donor wants to know where the money goes. A volunteer wants to know what a Saturday shift involves. A funder wants evidence that last year’s grant changed something, and a government partner wants all of that plus an accessibility statement.
Most of them check your website before they commit, and plenty arrive from Google rather than your newsletter. If the site is slow, hard to update or split across three domains, every one of those decisions gets harder.
So we start with what a small team and a busy board can keep running. That means a site your staff can edit without calling a developer, and charity marketing measured against outcomes you can report.
Digital marketing for nonprofits works best when the website, search and campaigns are planned together. Here’s where we usually put the effort.
Website design for a charity has to survive staff turnover. We build on WordPress with flexible content layouts, so your team can add a program page or publish an annual report without a developer. We train whoever will own it, then hand over a short guide written for that person.
We plan accessibility into the build from the first wireframe. Clear headings, colour contrast, alt text and keyboard-friendly forms matter to your community and to any government partner reviewing the site.
This is user experience work. Every extra field on a donation form gives a would-be donor another reason to stop. We map the paths from your homepage, appeal pages and emails to each form. Then we strip out steps that only exist because the CRM asked for them.
If your donate page sits more than two clicks from the homepage, fix that before you run a single appeal ad. It’s the cheapest improvement most charities can make, and it helps every channel that points there.
Funders want to know what their money achieved, and a list of social posts won’t satisfy anyone. At the start, we agree with you which outcomes count: calls to a support line, course registrations, event bookings, donations by source. Then we set up tracking so each one is measured from launch.
Reports come in a format your board can read in five minutes, with the figures your grant manager needs pulled out separately. It’s part of our digital strategy work, and it makes renewal applications far less painful.
People rarely search for a charity by name. They search for the problem: UV levels today, respite care near me, data science internships in Perth. Our SEO work starts with a data-driven sitemap built around those searches, so each program has a page that can rank.
We structure program pages so ChatGPT and Google AI Overviews can cite them, through our generative engine optimisation service.
Eligible charities can apply through Google for Nonprofits for Google Ad Grants, which provides free search advertising up to a monthly limit. The catch is the rulebook. Google sets the eligibility criteria and the ongoing account requirements, and both change, so we check the current rules with you before applying. If you’re eligible and haven’t applied, do that before you spend your own money on Google Ads.
Some campaigns need more reach than the grant allows, like an end-of-financial-year appeal or a volunteer drive. For those we add paid social with a fixed budget and a stop date.
Programs spawn microsites. A campaign gets its own domain, a resource hub gets another, and five years later nobody remembers which one is current. For Cancer Council WA, we consolidated two UV websites into one platform.
If you’re running two or more sites for overlapping audiences, merge them before you spend on SEO for any of them. A careful website migration keeps the rankings you’ve earned, and afterwards there’s only one site to maintain.
Bring us your current site, your last grant report and whatever’s keeping your comms person up at night. We’ll tell you what we’d fix first, and what can wait for next year’s budget.
Start with the things that cost little and compound. That means your Google Business Profile, a donate page that works on a phone, and a Google Ad Grants application if you’re eligible. Then check whether the people on your team today can update the website. If they can’t, that’s the first real investment we’d suggest, because every other channel sends people there. We’d rather help you make one investment well than sign you up to a monthly retainer you can’t sustain.
Yes. We agree the outcomes that matter before any campaign starts and set up tracking to measure them. Typical measures include donations by channel, volunteer and program sign-ups, event registrations and enquiries. Where a grant has specific KPIs, we build them into the dashboard so your acquittal figures are ready when you need them. We won’t pad reports with impressions and reach unless a funder has asked for them.
Yes. We’ve built for government initiatives, including the WA Data Science Innovation Hub, and we’re used to procurement paperwork. If you’re buying through a panel, tell us which one early, because it sets the process and the paperwork. We’ll document hosting, security, accessibility and content ownership so your procurement team has what it needs. If you’re a not-for-profit preparing a government funding bid, get your accessibility statement and site ownership in writing before the round opens.
We design and build to the Web Content Accessibility Guidelines (WCAG) from the start and test key templates before launch. That covers heading structure, colour contrast, alt text, keyboard navigation and readable forms. Accessibility also depends on what your team publishes after launch, so our handover training covers writing alt text and structuring pages. If a contract needs a formal audit, we’ll tell you which level we’ve built to and work with an independent tester.
Yes, if you keep it to one or two platforms and post consistently there. Spreading one person across five platforms produces five weak feeds. If your supporters are older donors and local volunteers, a Facebook page and a monthly email will usually do more than a new TikTok account. We can manage organic social media for you, or coach your team to do it in less time each week.
In most cases, yes. We connect your site’s forms to the donation platform and CRM you already use. Gifts and sign-ups then land in the right place without manual re-entry. If a platform’s integration is limited, we’ll say so early and show you the trade-offs before you commit to a build. Switching CRM is a big decision for a small team, and we won’t push it for the sake of a nicer website.
For most eligible charities, yes. Google Ad Grants gives eligible charities free search advertising on Google, and you apply through Google for Nonprofits. Google decides eligibility based on your charity status and its own policies, and there’s a monthly limit on what you can use. Grant accounts also have ongoing rules to follow, and Google updates them, so we check the current requirements before we set anything up. We add conversion tracking before anything runs, then run grants alongside any paid campaigns so the two don’t compete.
building your marketing strategy
Not-for-profit decisions often pass through a CEO, a comms lead and a board. Your account manager writes recommendations a board member can read without a glossary, with costs, timeframes and what we’d cut if the budget shrinks. When a decision has to wait for the next board meeting, we schedule around it so work doesn’t stall. You’ll always know what’s waiting on you and what’s waiting on us.
Grant rounds, appeal seasons and the end of the financial year shape when you need us most. We map those dates at the start, so a June appeal is ready well before June. Quieter months go to the slower work: content updates, SEO and fixing the forms nobody has had time to look at. If a funding round closes or a grant falls through, we adjust the plan with you so the budget goes where it’s still useful.
We’d rather your staff could run the site without us. Every build ends with training at our Jolimont office or yours, plus a short guide written for the person who’ll own the site. You own the domain, the content and the analytics accounts. If you later want to move hosting or bring work in-house, you can, and we’ll help you do it cleanly.
Your account manager knows your cause, your programs and the language your community uses. Every page, ad and report is reviewed and signed off by a senior person here before it reaches you. When content touches lived experience or health information, we ask your subject experts instead of guessing. Work for a cause deserves that care, and so do the people reading it.
Tell us about your programs, your funders and the people you’ve got. We’ll come back with a plan sized to match.