Generation SunSmart

Generation SunSmart (GSS) — an initiative managed by Cancer Council WA — is dedicated to reducing skin cancer incidence in WA. GSS supports schools, Early Childhood Education and Care (ECEC) staff, students, and communities in implementing sun protection policies. It serves as the face of the WA SunSmart Schools and Services program, accrediting institutions that meet sun protection criteria.

New website transformation

After years of dedicated fundraising efforts, GSS were ready to modernise its digital presence. The central challenge for GSS was an outdated website that significantly impeded the effective presentation of their learning modules and resources.

Innovative design approach

To infuse dynamism into the user experience, we introduced subtle curves and attention-grabbing hover state colours. This approach added an exciting dimension to the website’s functionality.

The harmonious combination of blues and yellows was chosen not only to convey warmth and trust but also to align with the brand’s sun-centric theme. We also integrated purposeful icons and graphics throughout the site, creating visual storytelling and enhancing the accessibility of vital information for users.

Achieved results

The results of the new website exceeded GSS’ expectations. The new website now showcases the learning modules in a far more appealing and engaging manner.

We are honoured to continue supporting GGS by managing the hosting for GSS and My UV, as well as overseeing the management of five associated domains for GGS.



Protecting our young people via UV education

Before you pick us,
pick our brains

No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.

David Metcalf

Contact us

Let’s get started

we’d love to hear from you.

08 9381 4441

Get directions

3/73 Troy Terrace
Jolimont WA