Engineering Marketing Agency

Your capability statement gets forwarded to people you’ll never meet: procurement leads, client-side engineers, a JV partner. If it looks different from your proposal template and your website, it reads like three firms. Our graphic design team builds capability statements, tender templates and presentation decks as one system your bid team can fill in.

When we refreshed Lycopodium’s brand, we revised the logo, colour palette and tone of voice. We then carried them through a capability statement, presentation templates and the website. If you’re bidding on more than a few jobs a quarter, fix your templates before you touch advertising. Every evaluator sees them.

Engineering buyers check your project list before they ask about rates. Your website should let a client find a relevant job by sector, region or project type in a couple of clicks. An interactive map showing where your projects are does that at a glance.

If you’re a smaller consultancy, a fully custom build may be more than you need. A modular approach to WordPress website design keeps branded front-end styling to a minimum. That keeps the cost down without giving up SEO.

Senior engineers have options, and they research you as hard as your clients do. They want to know who they’d work with, which projects they’d join and whether your website’s culture matches the office. A clear employer brand gives them a reason to choose you over the firm offering the same salary.

Values work best when they’re short enough to remember, like three lines on an office wall. We carry them into signage and the website, and arrange a photoshoot so the brand has real faces.

LinkedIn is where engineering firms get seen by clients and candidates at once. A project director posting about a milestone tends to travel further than the same news from the company page, because people follow people. We set the strategy, write the first rounds of posts and run LinkedIn Ads where paid reach is worth it.

We can review your LinkedIn presence, build an approach that suits your firm and train your team to run it. If you’ve got two or three engineers who like writing, start with them before you spend on ads. You’ll learn what your market responds to for the cost of their time.

Search volumes in engineering are small and specific. Someone typing a niche service and a location is often a client-side engineer with a scope in mind. A few of those visits can outweigh thousands of general clicks. Our SEO work concentrates on those service and sector pages.

Renaming services or merging sites is where firms lose rankings they took years to earn. We map redirects from every old page to its closest new counterpart before launch. If you’re planning a rebrand, bring the website migration plan in at the start.

Engineering groups grow through acquisitions and new offices, each arriving with its own logo, website and story. Clients end up unsure who does what, and staff in one office feel they work for a different company.

We start with a UX review and technical audit, then build a site that sets out the company structure clearly. If you’re adding a subsidiary, decide early whether it keeps its own name. That one brand strategy call shapes everything after it.

Some client-side engineers now ask ChatGPT, Gemini or Google’s AI Overviews to suggest consultancies before they ask a colleague, and we expect that to grow. Those tools draw on pages that state clearly what you do, where and for whom, and on outside mentions that back it up.

Our generative engine optimisation work tightens your service and sector pages so those tools can read them, and builds the citations they rely on. If your SEO foundations are shaky, fix those first. The same pages do both jobs.