Alignment, consistency, and a strong internal culture
Lycopodium came to us looking to align their brand identity with the quality of their services, and to position themselves as a highly respected global leader.
There was also a need to establish consistency and strengthen their brand to build confidence among prospective customers and present themselves as an attractive option for potential employees and partners.
With an emphasis on building a strong internal culture, their brand also needed to unite their team across all their offices, locally and abroad.
While the Lycopodium name is held in high regard, the dated look and feel of their brand was in need of a refresh.
Once we understood what they were looking to achieve, we revised their logo, colour palette, and brand tone of voice, implementing the changes across a comprehensive range of print and digital collateral.
From a capability statement to presentation templates and business cards, right through to their website, our brand and digital teams collaborated to develop a consistent suite of branded assets.
To demonstrate the breadth of their projects on Lycopodium’s website, we also modernised their existing graphics and created an interactive feature map.
As buy-in from the internal Lycopodium team was crucial, our team project managed an international video production to create a powerful communication tool.
The video acknowledges the history of the company and explains their future direction to help strengthen their company culture.
We organised a worldwide brand launch event to deliver a clear, strategic message to the Lycopodium audience as well as the wider industry.
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