Engineering a new brand
Mount Engineering
Engineering a new brand
Mount Engineering is a diversity-led provider of project management, business analysis, and technology solutions. The company's project managers, business analysts, and engineers offer a range of outcome-based end-to-end services to successfully deliver projects and meet the specific business needs of their clients.
Mount Engineering approached Distl with an exciting challenge: to revitalise their brand while maintaining their reputation for exceptional, customer-focused technological solutions. Our team was immediately inspired by the company’s commitment to diversity and empowerment.
We approached the project with a comprehensive branding suite, developing new messaging and designing prominent collateral, as well as overhauling the website from top to bottom.
Additionally, our team had the opportunity to develop a professional LinkedIn strategy for advertising and marketing purposes that aligned perfectly with Mount Engineering’s new brand and website.
For more on how we market engineering and project consultancies, see our engineering marketing page.
Building a foundation for future growth
Mount Engineering’s rebrand represented a significant realignment of the company, with the goal of developing and enhancing their overall messaging across all materials.
Their specific objectives included:
- Conveying a positive message of trustworthiness and reliability.
- Highlighting their focus on innovation and offering familiar yet fresh project propositions.
- Ensuring confidence in the quality and potential of their core service offering.
- Maintaining brand consistency across marketing campaigns, messaging, and communications.
- Fostering internal pride in the brand and strengthening the brand culture.
- Enhancing the attractiveness of their employer brand to appeal to potential employees.
Branding
Working collaboratively with Mount Engineering, we developed a comprehensive branding strategy that effectively captured their values and mission. Through a series of branding workshops and extensive research, we crafted messaging and theming that communicated the company’s expertise, commitment to quality, and innovative spirit.
By taking a research-driven approach, we were able to create a brand identity that accurately represented Mount Engineering’s unique strengths and offerings, and clearly conveyed their value proposition to their target audience.
Web
Our modular approach to website development was a major success, exceeding all expectations and creating an impressive new brand experience for the client. By minimising front-end styling for branded elements, we were able to create a cost-effective solution that also had maximum SEO impact.
Through careful sourcing of stock imagery and development of new copywriting, we positioned Mount Engineering for growth and renewal.
Our data-driven approach ensured that the site’s performance metrics were carefully monitored and optimised over time, providing ongoing value and ROI for the client.
Our work with Mount Engineering’s LinkedIn presence began with a comprehensive analysis to identify areas for improvement and opportunities for growth. Drawing from our findings, we crafted a custom approach that optimised the platform’s potential to amplify their brand and establish thought leadership in the engineering industry.
Our approach proved highly effective in reaching new audiences and engaging with existing followers.
Throughout the project, we maintained close collaboration with the client, offering ongoing support and guidance and equipping them with the tools necessary to become LinkedIn experts.
Result
Our collaborative approach was key to the success of this project. By maintaining clear and effective communication with the client, we were able to develop a strong and trusting working relationship that enabled us to understand their needs and goals. This allowed the client to feel confident in accepting our recommendations and empowered us to deliver a truly exceptional result.
Key Achievements
- An all-new professional brand.
- A pitch-perfect new tone of voice.
- Clear brand direction and guidelines for further growth.
- A new website with applied branding.
Branding
Website Design
SEO
Social Media Marketing
Mount Engineering’s Brand and Web Team
Credits
Client
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No more missed opportunities. No shoehorning, railroading or using a jack hammer to crack a walnut. No more wasted branding, web or marketing dollars.