A Website Rebuild and Search Dominance

Content That Sounds Like Amped

With the new platform in place, we could scale up content output to match Amped’s expertise. The team has deep knowledge across QSR installations, airport retail, outdoor signage in Australian conditions, and franchise-scale deployments. The goal was getting that onto the website at the pace and depth their business deserved.

We wrote blogs about drive-thru menu board design, outdoor signage challenges specific to Australian weather, hardware platform comparisons drawn from real installation experience, and franchise management for multi-location businesses. We also developed case studies for major projects including the Grill’d drive-thru launch, the MECCA Melbourne flagship store, and Lotte Duty Free at Melbourne and Perth airports.

Every piece drew on Amped’s actual work and client relationships.

Growing Search Visibility

With a stronger platform and a bigger content engine behind it, the SEO work could go deeper, building authority across Amped’s core service categories, then using that depth to compete on broader terms.

Location pages for Perth and Sydney gave Amped a local presence in the markets where they operate. The homepage was realigned to national search intent. Internal linking connected everything, from blogs to solutions pages to case studies, so each new piece of content reinforced the last.

Rankings moved accordingly. Amped secured page 1 positions for “Digital Signage Perth”, “Digital Signage Australia”, and “Digital Signage Sydney” across Google, Google Local, and Google Mobile. Key commercial terms like “digital menu screens” and “digital window display screens” climbed 18 and 42 positions respectively.

Brand searches grew 45% over the period. “Amped digital” clicks increased and new queries emerged, including “amped digital perth” and “amped digital australia”, which didn’t exist the year before.

Brand search growth at that scale reflects the compound effect of structured PR placements in industry publications, better content, stronger search presence, and the credibility that builds when a business consistently shows up where prospects are looking.