Kate is Distl’s senior brand strategist and writes about the strategic thinking behind brand positioning, rebrands, and purpose-driven identity. Her content goes beyond aesthetics, it covers how brand strategy shapes business perception, customer loyalty, and long-term market position.
She’s led brand projects for clients including Rick Hart Outlet, TEC Services, and Cuisine Hub, with a particular skill for capturing consumer and business insights that inform positioning strategies resonating with Australian markets.
