Forget ranking for a million and one vaguely relevant keywords. Develop an SEO strategy that’s aligned directly with your business objectives.
Are your competitors working from a strong SEO baseline? Are they conducting ongoing SEO? Adjust your strategy accordingly.
Have you been a white-hat SEO hero or a black-hat SEO villain? You’ll need to factor that into your SEO strategy, too.
Going national? Going international? You guessed it – you’ll need different SEO tactics in your strategic locker.
The broader the focus, the broader you need to cast your SEO net, the more expansive your SEO strategy will need to be.
Is your website fast and fit for the SEO job, or does it need to shed a few kilos? Is your content thin and flaky, or deep and authoritative? These are key factors.
What does your backlink profile say about you? If it says ‘What backlink profile?’ then you’ve got some strategic work to do.
New brand? Quiet achiever? It’s not a problem, but your SEO strategy will have to do some heavy lifting.
How does your URL’s authority compare to your competitors’? If you’re looking for rankings, it’s another important SEO factor.