Marketing

Cassidy Abercrombie

Senior PPC Specialist

Cassidy is a senior PPC specialist at Distl with deep expertise in Google Ads campaign management and optimisation. She works across search, shopping, and Performance Max campaigns, applying a detail-driven approach to improve lead quality and return on ad spend for Distl’s clients.

3 Projects 3 Insights

Case studies

Stinson Air and Solar team members talking on a rooftop job

Stinson Air & Solar

Transforming SEO through a cutting-edge website

Digital MarketingSEOWebsite DesignWebsite Development

Read more about Stinson Air & Solar – Transforming SEO through a cutting-edge website

GESHA Coffee Co.

Integrated marketing campaign

WebContentDigital MarketingDigital Strategy

Read more about GESHA Coffee Co. – Integrated marketing campaign

Two people mixing ingredients together in a home kitchen, from Activ’s photography

Activ

Standing out from the disability service provider crowd

ContentDigital MarketingDigital StrategyGoogle Ads

Read more about Activ – Standing out from the disability service provider crowd

Insights

Google Ads Distl Zac and Cassidy looking at performance metrics

Why Google Ads feels like a three-way fight now (you, your competitors and Google)

Cassidy Abercrombie Nov 10, 2026

MarketingPPC

Read more about Why Google Ads feels like a three-way fight now (you, your competitors and Google)

A google ads specialist reviewing ppc results

Why Google Ads Conversion Rates Are Sliding in 2026

Cassidy Abercrombie May 06, 2026

PPC

Read more about Why Google Ads Conversion Rates Are Sliding in 2026

Man in a black t-shirt working on a laptop at a meeting table

How to Optimise Your Linkedin Profile

Cassidy Abercrombie Dec 13, 2021

Social

Read more about How to Optimise Your Linkedin Profile