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Marketing

Cassidy Abercrombie

Senior PPC Specialist

Cassidy is a senior PPC specialist at Distl with deep expertise in Google Ads campaign management and optimisation. She works across search, shopping, and Performance Max campaigns, applying a detail-driven approach to improve lead quality and return on ad spend for Distl’s clients.

Case studies

Stinson Air & Solar

Transforming SEO through a cutting-edge website

Digital MarketingSEOWebsite DesignWebsite Development
Read more about Stinson Air & Solar – Transforming SEO through a cutting-edge website

GESHA Coffee Co.

Integrated marketing campaign

ContentWebDigital MarketingDigital Strategy
Read more about GESHA Coffee Co. – Integrated marketing campaign
Activ Case Study Hero

Activ

Standing out from the disability service provider crowd

ContentDigital MarketingDigital StrategyGoogle Ads
Read more about Activ – Standing out from the disability service provider crowd

Insights

A google ads specialist reviewing ppc results

Why Google Ads Conversion Rates Are Sliding in 2026

Cassidy Abercrombie May 06, 2026
Insights
Read more about Why Google Ads Conversion Rates Are Sliding in 2026

How to Optimise Your Linkedin Profile

Cassidy Abercrombie Dec 13, 2021
Social
Read more about How to Optimise Your Linkedin Profile

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