Gesha Coffee Co
Our agile approach led to a 300% increase in revenue during COVID-19.
The Challenge
Growth has never been a problem for GESHA Coffee Co. Since opening their Fremantle café and store back in 2014, their business has continued to flourish, leading them to expand into wholesale distribution, barista training and more.
While their retail operation was ticking over nicely, they felt their digital marketing activities were lacking direction. They were also looking for guidance and support to help build their wholesale business and raise awareness of their diverse offering.
The Solution
At Distl, we understand the need for business growth, but more importantly, we’re interested in building equity for our clients.
With this in mind, we turned our attention toward making GESHA an attractive option for high profile, popular venues in Perth.
Our digital strategists took a deep dive into their business, researching the wider industry and competitive landscape to formulate recommendations and establish a roadmap for the future.
As part of this strategy, we ran a series of paid media campaigns to raise brand awareness and position GESHA as a key part of the WA coffee scene.
During COVID-19, we adapted their campaigns to drive e-commerce sales, delivering a 300% increase in revenue due to demand.