Our primary goal was to demonstrate how Activ can help people with disability. We fleshed out their website content and created a hub of resources, making it easier for people to find the information they need.
Every month, we produced blog content to address FAQs and provide guidance to people at varying stages of their independence journey. While each blog was written with an SEO keyword focus, we were more concerned with creating valuable content for their audience. With each new piece of content, we consistently built relevancy, authority, and trust.