Activ

Content

Our primary goal was to demonstrate how Activ can help people with disability. We fleshed out their website content and created a hub of resources, making it easier for people to find the information they need.

Every month, we produced blog content to address FAQs and provide guidance to people at varying stages of their independence journey. While each blog was written with an SEO keyword focus, we were more concerned with creating valuable content for their audience. With each new piece of content, we consistently built relevancy, authority, and trust.

SEO

Activ was already generating healthy traffic from users searching for their brand name. We needed to get them ranking higher for service-specific keywords, particularly for their accommodation offering.

Within the accommodation silo, we built out separate pages for each individual vacancy. We took a similar approach to real estate websites, filling each page with relevant property content.

Our strategy proved to be effective, with a large proportion of users navigating to and converting on these pages. Following our efforts, the site is now ranking in the top 5 for all disability accommodation related searches.

Result

Over the course of a year, we’ve delivered great SEO results and built a strong working relationship with the team at Activ. We have now been engaged to manage their PPC and recently launched our first Google Ads campaign together.

 

93%
more clicks from non-branded search.

88.89%
more engagement on accommodation related pages.