Zac leads Distl’s PPC team and writes about Google Ads strategy with a no-nonsense, long-game philosophy. His content covers campaign structure, automation trade-offs, and how to extract better results from existing budgets, particularly for SMEs where every dollar needs to work harder.
He’s managed paid search for clients including Summit Homes Group, HHG Legal Group, and DiskBank, and his published work consistently balances Google’s latest features against the practical realities of running campaigns with real budget constraints.
