In the past decade, blogs have cemented their place as a powerful tool in every marketer’s arsenal. Sprinkling your website with valuable blog content is like rolling out the red carpet for Google’s algorithms, leading to higher search result rankings. In a world where everyone’s dancing on TikTok and scrolling through Instagram, you might wonder, “Are blogs still relevant?”, “Are they going out of fashion?“, “Should I even bother?“.

Don’t be fooled by the naysayers – blogs are far from dead; in fact, they’re more vital than ever. According to HubSpot, 60% of people read a blog at least once a week.

Brace yourself for some eye-opening insights that will put your blogging doubts to rest.

The role of blogs in SEO

Blogs aren’t just a pretty face in the digital marketing world; they hold a crucial role in boosting your website’s SEO game. Gone are the days of stuffing blogs with lacklustre content and keyword overload. Google values quality over quantity. Only the crème de la crème gets rewarded with top spots on the SERP podium.

Google’s latest 2023 updates emphasise the E.E.A.T. model, where high-quality content reigns supreme:

  • E – [First-hand] Experience
  • E – Expertise
  • A – Authoritativeness
  • T – [High Levels of] Trust

The secret sauce to improving website visibility and rankings lies in consistent, top-notch blog posts. Properly optimise your blogs with these Jedi-like SEO practices:

  • Craft concise and captivating meta descriptions that lure browsers to click on your website.
  • Consider keyword-inclusive URL structures – a small detail, a mighty impact.
  • Use heading tags to organise your blog, guiding search engines through the hierarchies of information.
  • Link up with the best – internal and external hyperlinks connect your blog to credible sources, boosting your authority.
  • Your website’s mobile-friendliness and optimised loading times are non-negotiable.

Why blogs are still relevant

Sure, social media platforms offer a quick fix of video and short-term content, but blogs have their own loyal fan base. Surprisingly, 77% of internet users prefer reading blogs over other sources. And here’s the kicker – 80% of bloggers swear by their blogs as the primary traffic driver.

Blogs play a unique role in the content game. They’re the literary giants, presented in longer formats, and packed with detailed and valuable information. Embracing blogs showcases your business as an industry leader.

From a marketing standpoint, blogs are the unsung heroes of SEO improvement. They work wonders without breaking the bank. Compared to other content forms, they offer a cost-effective route to boosting your online presence.

How to make your blogs worthwhile

Let’s face it – not all blogs are created equal. In a world where everyone’s attention is a precious commodity, how can you ensure your blogs stand out from the crowd? Follow these golden rules to make your blogs worthwhile:

1. Define clear objectives

Be laser-focused on your blog’s purpose. Are you educating your audience, establishing thought leadership, promoting a service, or aiming for better SEO? The clearer your objective, the more targeted and effective your content will be.

2. Know your audience

Your blog should speak directly to your audience’s needs and interests. Understanding their pain points and desires is key to forging a meaningful connection. Know your audience inside out and create content that resonates.

3. Cover all customer life cycle stages

Don’t get tunnel vision on just the point of sale. The customer journey has various stages before decision-making. Spread your blog posts across these components to appeal to a diverse range of potential customers.

4. Craft unique content

Stock standard blogs won’t cut it. Set the bar high with original, high-quality content. Not only does it boost SEO, but it also showcases the true value of your posts to readers.

5. A word on AI

AI technology is making waves, but don’t fall into the trap of relying solely on AI-generated text. Google is smarter than ever and can distinguish low-quality AI content, resulting in lower rankings. Invest time, effort, and money in creating content by humans, for humans.

Handy tips when crafting your blog content

  • Grab attention with punchy headlines that answer burning questions.
  • Engage readers with eye-catching images and visuals.
  • Weave a captivating story with a clear beginning, middle, and end.
  • Make your content reader-friendly with shorter paragraphs, lists, and subheadings for easy digestion.
  • For longer and more intricate articles, include a hyperlinked table of contents for easy navigation.

Ready to revive your blogs?

Your blog’s pulse is far from flatlining. Embrace the power of engaging content, and watch it come alive again. We’re passionate about the importance of blogs, and we’ve made it our mission to help businesses thrive in the digital landscape. Let’s chat about tailoring a blog and content strategy that suits your unique business needs. No sales pitch, just genuine support, and expertise.

Emily Smail

Senior Marketing Account Manager