It’s finally happening. You’ve done your research and connected with a digital agency whose offering, values and approach match your own. You’re excited, galvanised and maybe a little apprehensive about this next step in your business’ brand journey.

You might have engaged an agency to create your company’s new brand from scratch, or maybe you’re after a refresh to breathe new life into your existing branding. You could be looking to build a strong web presence or to boost your marketing so you can reach your target audience. No matter what your goal, a great agency will be committed to meeting it.

With 30+ years in the business, we’ve learned a thing or two about what goes into building unstoppable brands. We’ve gathered a team of branding, web, marketing and strategy experts under one roof, creating a constantly evolving ecosystem of knowledge, experience and creativity. That’s a powerful resource for our clients to tap into. So what’s the secret to getting the best possible results from this resource? Just three steps: Set and share your expectations. Share your insights. And put strategy first. Let’s dive in.

Set and share your expectations

There’s a saying that you can’t write a story with someone if you’re not on the same page. It’s true – and the same applies to branding. Marketing. Strategy. Everything. What you might take for granted as a logical function of a website might be a major addition. One that needs time and budget allotted to it for your design and development team. You might want custom animations, photography, copywriting or videography. By making sure you’ve carefully articulated your needs and expectations, you can feel confident that the timelines, budgets and goals your agency sets for you will be realistic and achievable. That means no nasty surprises down the track. No unexpected timeline changes. No surprise costs. And best of all – you’ll get the results you’re after.

Share your insights 

To hit the bullseye, your agency needs to know everything it can about your company. What you do. Why you do it. How you’re different. Your industry. Target market. Competitors. And nobody knows your business like you do. So the more information you’re able to share, the better. The insights you provide will lay the foundation for everything your agency builds – from your logo design to your PPC advertising. And because this information is so pivotal to the successful delivery of your goals, it’s vital to get it right.

At Distl, we dig deep to get the answers we need so we can deliver the results you’re after. And the more unique insights you can share, the better those results will be.

Put strategy first

Marketing is a mix of art and science. Behind every creative choice lies a wealth of research, experience and industry knowledge. Brand designers, copywriters and marketing specialists have years of training and experience that guides their choices. In this industry, an agency team’s strategic approach transforms the seemingly subjective into the objective.

It’s this strategy that elevates a good-looking brand to one that’s purposeful. Targeted. Timeless. A brand that serves your business instead of just ornamenting it. That same strategy saves money and time on advertising, SEO and other marketing practices by ensuring that your marketing hits the right audience, with the right message, every time.

So to get the best results from your agency, we recommend leaving personal preferences at the door. Because success is in the strategy. That doesn’t mean there isn’t room for creativity – far from it. But just like an accomplished architect brings their own flair to a design, without the right engineering, foundations and scaffolding, things get wobbly. And then they fall flat. Brands built on a solid bedrock of strategy, on the other hand – those are built to last.

You’re in good hands

You’ve chosen your agency. You’ve taken the first step on the road to success. And by working with Distl, you’ve enlisted the aid of a team of experienced, multidisciplinary experts to help you meet your goals. Keep these tips in mind, and you’re well on your way to surpassing them.

Get in touch to have a chat about how we can help you kick your branding, marketing and web goals.

David Metcalf

Director