NDIS provider marketing

More enquiries from participants
and support coordinators.

We help NDIS providers across Perth and WA reach participants, families, support coordinators and plan managers, with accessible websites, SEO, ads and recruitment.

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NDIS Marketing Agency

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How participants, families and coordinators find a provider

A participant might search for a support in their suburb on a phone, using a screen reader or voice search. A parent may spend weeks of evenings reading about supported independent living before they call anyone. A support coordinator is shortlisting providers for several people at once and needs your capacity and contact details in seconds. A plan manager wants confidence that you’re set up properly and your pricing is clear.

Good NDIS marketing gives each of them what they need without making anyone dig. It earns trust through respectful language, real photos and clear answers. Participants are choosing who comes into their home and daily life, and they notice when a provider talks about them rather than to them.

The rules shape the words too. Consumer law and the ACCC’s guidance for NDIS providers rule out misleading claims, like suggesting the NDIA endorses your services. The NDIS Code of Conduct applies to all providers. We check the latest ACCC and NDIS Commission guidance and confirm wording with you before anything goes live.

NDIS marketing services that respect your audience

Accessible NDIS websites, designed with WCAG in mind

An NDIS provider’s website has to work for the people it serves. That means screen reader support, keyboard navigation, strong colour contrast, captioned video and forms anyone can complete. Our user experience and web teams design with the Web Content Accessibility Guidelines (WCAG) in mind. We agree the accessibility level and how it’s tested with you before the build starts.

Accessibility helps everyone else too. Coordinators reading on a phone between visits and parents skimming late at night both benefit from clear structure and short pages. If your site fails basic accessibility checks, fix that before you spend anything on ads.

SDA and SIL vacancy pages that get seen

Rooms come up in specialist disability accommodation (SDA) homes and supported independent living (SIL) houses. When they do, participants and support coordinators need to find them fast. We give each vacancy its own page, the way real estate sites give each property a listing. Each page covers location, accessibility features, photos, the support provided and who to contact.

It’s the approach we used for Activ, a registered NDIS provider, and it suits SEO because each page answers a specific search. Once a vacancy fills, the page should be updated or redirected quickly, so coordinators aren’t chasing a room that’s gone.

Easy Read and plain language content

Many participants need information in Easy Read, with short sentences, one idea at a time and supporting images. We’ll work out with you which key pages and service guides need Easy Read versions, and how they’ll be produced and checked. The rest of your site gets clear, plain language that respects the reader. Participants can then make decisions for themselves, and families and coordinators find answers faster.

We also build a content hub that answers the questions people ask before contacting a provider, as part of our content marketing work. That can mean monthly blogs answering questions for people at different stages of living independently.

Marketing to support coordinators and plan managers

Support coordinators influence a lot of provider choices, and they’re stretched thin. They want to know who you support, where, what capacity you have and how quickly you respond. We build a coordinator page with those details up front and a simple referral form. Then we keep vacancy and capacity updates flowing through email marketing.

Plan managers need different reassurance: clear service descriptions, accurate registration details and invoices that match what you’ve described. If you’re a provider with spare capacity right now, a monthly capacity email to local coordinators will likely do more than any ad campaign.

Google Ads for NDIS services, worded within ACCC guidance

Search ads work well for NDIS providers when they target specific supports in specific areas, such as SIL vacancies or therapy near home. We build Google Ads campaigns around those searches and send each click to a page that answers the question it asked.

Wording matters as much as targeting. We avoid anything that suggests your services are approved or funded by the NDIS, or endorsed by the NDIA. We also steer clear of suggesting participants can always claim a support or won’t have out-of-pocket costs. Guidance gets updated, so we recheck it before each campaign and confirm registration claims against your real status before anything runs.

Support worker recruitment campaigns

For many NDIS providers, finding good support workers is as hard as finding participants. We run recruitment as its own campaign. That means a careers page, stories from your own staff and Facebook and Instagram ads aimed at people with the right values and availability.

Recruitment and service marketing share one calendar. If a new SIL house opens in three months, the staffing campaign starts first. That way you’re not promoting supports you can’t yet staff.

Local SEO for every office and service area

Participants and families often search for supports by suburb or region. We set up a Google Business Profile for each office and build service area pages for the parts of Perth and regional WA you cover. Our local SEO work then targets searches like NDIS provider Perth and the specific supports you offer.

If you deliver supports in people’s homes and have no public office, a service-area business profile may suit you. You can still appear in local results without listing an address. Google’s rules for these profiles are specific, so we check you qualify before we set one up.

How we helped Activ rank top 5 for disability accommodation searches.

Activ has supported people with disability in WA for 70 years and is a registered NDIS provider supporting more than 1,800 individuals.
Built an SEO strategy to lift rankings for service-specific searches, beyond the healthy traffic Activ already had from its brand name.
Fleshed out the website content and created a resource hub, with monthly blogs answering FAQs.
Gave each accommodation vacancy its own page, filled with property content the way a real estate website would.
After a year of SEO results, Activ engaged us for PPC and we launched our first Google Ads campaign together.

Read full case study

A young woman smiling, from Activ’s photography

93_%increaseclicks from non-branded search, over a year

88_{.9 %}increaseengagement on accommodation pages, over a year

#5or betterfor all disability accommodation related searches

Have a vacancy or a new service to fill?

Tell us what’s open and who it suits. We’ll show you how participants, families and coordinators are likely to look for it, and what we’d put in place first.

Claim a Free Strategy Consultation

Common questions about NDIS marketing

Can we say our services are NDIS approved?

No. The ACCC’s guidance for NDIS providers warns against describing services as “NDIS approved” or “NDIS funded”, or suggesting the NDIA endorses you. Claims that participants can always claim a support, or won’t have out-of-pocket costs, are risky too. If you’re a registered provider, you can say so, as long as it’s accurate. The guidance gets updated, so we check the latest from the ACCC and the NDIS Commission before publishing. Then we confirm the wording with you, and replace risky lines with clear descriptions of what you do.

Should our marketing speak to participants or support coordinators?

Both, in different places. Your main service pages should speak to participants and families first, because they’re the ones choosing. Coordinators and plan managers need a separate path with the practical details they use to shortlist and refer. If you’re a newer provider with no referral relationships yet, put early effort into coordinators. One good coordinator relationship can introduce you to several participants.

How can we fill an SDA or SIL vacancy faster?

Make it easy to find and easy to judge. A dedicated vacancy page with real photos, accessibility features, location and the type of support gives coordinators something to send families. We pair it with targeted search ads, an email to your coordinator list and a Google Business Profile post. No campaign can guarantee a match, and the right fit between housemates matters more than speed. A clear listing that participants and coordinators can find does shorten the search.

How accessible does our website need to be?

Accessible enough that a participant can use it without help. The Web Content Accessibility Guidelines (WCAG) are the usual benchmark, and level AA is a common target. We agree the target level and how it’s tested with you before the build starts. That covers screen readers, keyboard use, contrast, text resizing, captions and clear forms. Automated checkers only catch some issues, so testing by hand matters too. If your existing site falls short, we’ll tell you whether it can be fixed or needs rebuilding, and what each option involves.

We're a small provider with one service. Where should we start?

Start close to home. If you’re a sole trader or small team offering one support in one area, set up your Google Business Profile. Then write one clear, accessible page about what you offer. Introduce yourself to the support coordinators who work in your area. None of that needs a big budget, and it’s often enough to keep a small caseload full. Paid ads and an agency can wait until you have capacity to grow.

Can you help us recruit support workers?

Yes, and for some providers we’d start there. Recruitment ads on Facebook and Instagram, a careers page and short videos from your own support workers give candidates a real picture of the job. Plenty of good support workers come from other fields, so the ads speak to values and lifestyle as much as experience. If you share hiring data with us, we can track which ads bring people who stay past probation.

Can we share participant stories in our marketing?

Yes, with informed consent and real care. The participant should understand where the story will appear, be free to say no without it affecting their supports, and be able to withdraw later. We write stories with the participant, in their words, and they approve the final version. The NDIS Code of Conduct applies to all providers, so dignity and privacy come first. We also avoid stories that suggest every participant will get the same support.

building your marketing strategy

How it feels to work with Distl

We meet your team and your services

Before we write a word, we get to know your services. Around Perth, we’ll come to you to meet your intake team and, where participants are comfortable, see how a service runs. For regional services, we’ll talk it through on a video call. Hearing from a coordinator or two you work with helps as well. It shows us how people find you now, where they drop off and the language they use. That shapes every page we write for you.

Language agreed, then kept consistent

People with disability hold clear and varied views on language. Some prefer person-first terms, others identity-first. We agree the language with you early, shaped by your participants where possible, and apply it to every ad, page and post. Your sign-off can then focus on accuracy and tone, because drafts have already been checked against the latest ACCC guidance before they reach you.

Ready when a vacancy opens

Vacancies don’t wait for monthly planning cycles. When a room becomes available, send us the details and photos. We’ll agree a turnaround with you, draft the vacancy page for your approval, then share it through search, email to coordinators and social. When the room fills, let us know and we’ll take the listing down. That way coordinators can rely on every listing you send them.

One calendar for staff and participants

Growth in disability services depends on having the people to deliver it. We plan participant marketing and support worker recruitment on a single calendar. A new house or program then has staff lined up before participants move in. Each month, your report shows enquiries, vacancy page views, coordinator referrals and job applications side by side. A short note explains what we’ll change next.

Let’s help participants find you

Tell us about your supports, your vacancies and your staffing plans. We’ll come back with a clear plan, written in words your participants would recognise.