Your customers aren’t just Googling anymore, they’re asking AI. And AI doesn’t return a list of links, it names the brands it trusts and moves on. It’s a brutal binary yes or no, if you’re not in that answer then you’re not in the conversation.
Page one used to be the goal. Now, not only has the goal post moved, it’s evolved entirely. Instead of focusing on positions, Ai search has transformed the way consumers use search, the aim now is to improve the answers themselves. Businesses showing up in ChatGPT, Perplexity, Google’s AI Overviews, and Microsoft Copilot have built more than good rankings. They’ve built the kind of credibility that AI systems are confident enough to cite.
It’s not just about your website’s functionality. AI platforms evaluate your content depth, your structured data, your brand accuracy across the web, and what third parties say about you. Every signal either builds or erodes the trust that earns a citation, a technically sound website is the starting point.
AI SEO is the practice of making your brand visible, trusted, and citable across AI-powered search. It’s broader than traditional SEO, and it requires a different kind of audit.
We work across your website, your structured data, your external presence, and the third-party signals AI platforms are already reading about you.
It’s one of three pillars within your Generative Engine Optimisation strategy. Your social presence and brand reputation feed directly into your AI performance.
Distl has no lock-in contracts and no hidden costs. As an agency, we are truly passionate about the work we do.
What We Audit and Optimise
Technical groundwork is the foundation of visibility. If AI crawlers can’t access your site, the rest of your SEO strategy can’t perform.
How we ensure you show up
AI platforms cite brands that demonstrate real expertise, not brands that cover the basics. We assess whether your content earns that status.
Meet Our SEO Specialists
Our experienced SEO team will provide you with an SEO strategy that incorporates GEO best practices that evolve as new information emerges. This ensures your content is not only discoverable, but also referenced in AI-generated responses, securing long-term digital relevance in an ever-changing online landscape.
No matter the size of your business, what your industry is or how ambitious your goals, we have the experience and in-house capabilities to get you a result.
Elevate your online presence and drive tangible results with our no-strings-attached services. We specialise in unraveling the complexities of online marketing, ensuring every step is transparent and easy to understand.
