Positioning for growth and expansion

Positioning for growth and expansion

TCD Group is a diverse group of businesses, with a particularly strong history in pipeline servicing.

Through initial discussions and research, it became apparent that the pipeline servicing division of the business would benefit from its own identity, one that remained true to its heritage while positioning it for growth and expansion.

With 100+ expert team members, decades of experience and industry-leading technology in pipeline rehabilitation and civil construction, the only thing Aaro was lacking was a brand.

Branding

We worked with TCD to bring the Aaro brand to life in a way that did justice to their strong set of values and brand personality. The process started with a brand strategy that led to the creation of the new name and a cohesive visual and communications brand that we’ve since rolled out across various locations in Australia and New Zealand.

Along with a significant physical presence in signage, print and uniforms, we showcased their content, projects and experienced online in a manner that reflects not only their tradition but their future.