Finding the missing piece
Based in Wollongong, NSW, the team at Cyclo were looking to expand their offering and attract a national market. They needed to refresh and realign their brand with their future direction to ensure they could compete with established brands in other states.
Cylo wanted to be repositioned as industry leaders and creative problem solvers, elevating their brand to align with future growth, and showcasing their capabilities and innovative approach to attract new clients and projects from across the country.
Referred to us by an existing client, Cyclo underwent a full rebrand with our team, which included the design and development of a new website.
Overcoming the challenge of physical distance, we worked closely with the Cyclo team to create a brand identity that supports their future direction while acknowledging their history.
Retaining the brand’s original colour palette, the new visual identity is based on the concept that Cyclo is the missing piece in their client’s puzzle. This has been brought to life in the logo by the wedge that has been taken out of the Cyclo name. It has also been carried through into a series of supporting brand elements that are comprised of shapes that fit together to form a whole circle.
The new Cyclo brand theming was rolled out across a range of collateral including business cards, construction site signage and a capability statement.
It was important to provide Cyclo with a website that would give them a competitive edge and help them make their mark on the national market. Drawing heavily from their brand theme, the design uses dynamic animations paired with strong imagery to express Cyclo’s creative thinking and innovative approach.
To build trust and demonstrate their track record, the website includes a comprehensive projects component that showcases more than 50 projects across their core industries.
During the design and development phase, we managed Cyclo’s SEO on their live site as well as PPC campaigns to ensure they could continue to generate leads and brand awareness while the rebrand was in progress. Since launching the new site, we continue to collaborate on SEO and PPC.
From the first conversation, we felt that Distl understood where we were coming from. They employed a detailed and insightful approach to reveal the underlying character of our brand, and bring it to life in their proposals. All staff we have worked with have been unfailingly positive, helpful and proactive, and we would very happily recommend their services to anyone thinking of rebranding.
Carl McKay – General Manager
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